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Middleton Financial Advisors
Trinity Financial Planning
6405 Century Ave #104
Middleton, WI 53562
“A new concept in financial planning”
Advisor Profile
Name:  John Scherer
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Business Description

Trinity Financial Planning is a comprehensive financial planning and investment advisory firm that provides unbiased tax and holistic financial planning advice without the conflicts of interest inherent in selling investments or insurance.

Our services are designed to serve business owners and individuals who believe strongly in minimizing their taxes and who want to be long-term investors rather than stock traders.

It is our mission to make objective, fee-only financial planning available to all who want to take control of their financial future.
 

General Information

Gender:    Male
CRD#:    115924
Name of Custodial Firm:    Schwab
States Licensed in:    Registered Investment Advisor in Wisconsin & Minnesota.
States Willing to do Business in:    We are currently accepting clients in all states except New Hampshire and Texas.
Years of Experience in Financial Services:    16
Number of Years with Current Firm:    9
I work with the following types of clients:    Businesses, Individual Investors
 

Services

Investment Types:    Exchange Traded Funds (ETFs), Alternative Investments, Bonds, Stocks, Annuities, Insurance, Mutual Funds, Socially Responsible Investments (SRI)
 

Qualifications & Memberships

Certifications, Accreditations & Designations:    CERTIFIED FINANCIAL PLANNER™ Certificant, Chartered Financial Consultant (ChFC®), Chartered Life Underwriter (CLU®)
Financial Organization Memberships:    Alliance of Cambridge Advisors, Financial Planning Association (FPA)
 

Firm Information

Number of Advisors in Office:    Up to 10 employees
 

Compliance

Registered Investment Advisor:    Yes
I am an acknowledged fiduciary:    Yes
Compliance Disclosures in Last 5 years:    I have a clean record
Criminal Disclosures in Last 5 years:    I have a clean record
 

Compensation & Fees

Fee Structure:    I am a fee-only financial professional
Minimum Portfolio Size for New Managed Accounts:    $250,000
Compensation Methods:    Flat Fee, Based on Assets
Fee % Based on Assets:    0.90-0.30%
Flat Fee Rate:    Varies
 
 
 
Prepared By: John Scherer