| Advisor Profile |
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| Name: |
H. Robert Bradley, CFP® |
| Phone Number: |
(585) 563-4537 |
| Website: |
Visit Website
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Business Description |
| High Falls Advisors, LLC is a locally owned financial planning and investment firm located in Rochester, NY. We currently manage and advise on over $500 Million of client assets. Our clients receive independent and objective advice on a fee basis to ensure multi-faceted financial goals are met. Our firm also provides in-depth specialized benefit and retirement planning services to current and former employees and executives from Eastman Kodak. |
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General Information |
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| Name of Broker/Dealer: |
Ensemble Financial Services
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| Name of Custodial Firm: |
National Financial Services
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| States Licensed in: |
NY, NC, FL, TN
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| Years of Experience in Financial Services: |
11
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| Number of Years with Current Firm: |
1
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| Work Experience: |
I began my career with Morgan Stanley Dean Witter in 1998. To expand on client services beyond investments, I transitioned my practice to Sagemark Consulting a fee-based financial planning firm. I became a member of High Falls Advisors in 2009.
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| I work with the following types of clients: |
Individual Investors, Non-Profit Organizations, Businesses
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Education |
| Academic Background |
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McQuaid Jesuit High School (1993)
Villanova University (1997) |
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Services |
| Investment Types: |
Exchange Traded Funds (ETFs), Mortgages & Real Estate, Alternative Investments, Options & Futures, Mutual Funds, Commodities, Insurance, Annuities, Stocks, Bonds, Socially Responsible Investments (SRI)
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Qualifications & Memberships |
| Certifications, Accreditations & Designations: |
CERTIFIED FINANCIAL PLANNER™ Certificant
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| Securities Licenses: |
Series 65, Series 63, Series 7
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| Insurance and Annuity Licenses: |
Variable Life, Variable Annuity, Life, Long Term Care, Annuity
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| Financial Organization Memberships: |
Estate Planning Council of Rochester, Society of Financial Services Professionals
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Firm Information |
| Number of Advisors in Office: |
10 - 99 employees
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| I work with clients as part of a team: |
Yes
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| Firm's Number of Clients: |
800 (est.)
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| Firm's Number of Planning Clients: |
200 (est.)
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| Firm's Number of Managed Clients: |
700 (est.)
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| Assets Managed by Firm: |
$500M (est.)
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| Advisor's Number of Clients: |
80 (est.)
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| Advisor's Number of Managed Clients: |
70 (est.)
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| Advisor's Number of Planning Clients: |
50 (est.)
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| Assets Managed by Advisor: |
$30M (est.)
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Compliance |
| Registered Representative: |
Yes
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| Investment Advisor Representative: |
Yes
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| I am an acknowledged fiduciary: |
Yes
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| Compliance Disclosures in Last 5 years: |
I have a clean record
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| Criminal Disclosures in Last 5 years: |
I have a clean record
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Compensation & Fees |
| I am a fee-based financial professional: |
Yes
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| Minimum Portfolio Size for New Managed Accounts: |
$500,000
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| Compensation Methods: |
Hourly, Flat Fee, Commissions, Based on Assets
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| Fee % Based on Assets: |
1.0
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| Additional Details on Charges: |
Services and associated fees should be decided on uniquely in each client situation after all possible arrangements have been reviewed to determine the most preferred and efficient method.
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| Minimum Fee Charged for Managed Accounts: |
0.50%
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| Minimum Fee Charged for Hourly Planning Accounts: |
$125.00
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| Prepared By: |
H. Robert Bradley, CFP® |
Frequently Asked Questions |
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What are your qualifications? What is your education background? |
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I graduated from McQuaid Jesuit High School and Villanova University. I have been practicing financial planning for over 11 years and am a Certified Financial Planner (TM) Certificant. |
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What is your approach to financial planning? |
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I believe that comprehensive and objective planning is critical before any financial recommendations are made. The key indgedient to doing planning properly is investing the time and attention to detail - spent jointly with my clients - to understand their current financial position and their objectives. |
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What services do you offer? |
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Fee-based financial planning including investment, retirement, insurance and estate planning. Our firm also has specialists that can provide Eastman Kodak specific benefit management advice and College preparation planning. |
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How many clients do you currently manage? |
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Will you be the only person working with me? |
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In most cases yes. Often times I utilize speciality expertise of my partners to consult on specific client issues. |
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How are you compensated? How will I pay for your services? |
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Flat planning fees, fees based on assets under management and commissons are all possible compensation arrangements. For each client, we provide advice to customize what they pay for to ensure their dollars are spent as efficently as possible. |
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If you are going to manage my account, will you obtain my permission every time you buy or sell something? |
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Do you offer any guaranteed results? |
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How much risk should I be willing to take? |
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This is purely a situational and individual consideration that is answered differntly for each of my clients. |
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Have you ever been charged with any breaches? |
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