| |
Cost Per New Client |
Reach |
Guaranteed Results |
WiserAdvisor
|
The per-lead cost is low, and the conversion rate is high. This ensures that the
cost per new client will be very low. |
Phenomenal -- reaches a highly targeted yet expansive nationwide pool of potential
clients who are specifically seeking your financial expertise. |
Everything is risk-free and completely guaranteed. Cost is per lead, and each lead
comes with a full money-back guarantee of quality. |
 |
Referrals
|
Free, and these will continue while also receiving leads through WiserAdvisor. |
Very limited -- only reaches acquaintances of current clients. |
Undependable stream of referrals. |
|
| Cold Calling / Direct Mail |
The per-lead cost is low, but the conversion rate is extremely low. The cost per new client can be enormous. |
Varies according to the effort put into it. |
Can be frustratingly ineffective. |
|
| Seminars |
Large investment of time and money. |
Low - only reaches attendees. |
No guarantee that investment will pay off. |
|
| Advertising |
Very expensive. |
High. |
No guarantee that investment will pay off. |
|
