| |
Cost Per New Client |
Reach |
Results |
WiserAdvisor
|
The per-lead cost is low, and the conversion rate is high. This ensures that the
cost per new client will be very low. |
Phenomenal -- reaches a highly targeted yet expansive nationwide pool of potential
clients who are specifically seeking your financial expertise. |
Provides some of the highest return on investment in advertising, given the targeted nature of the service. |
 |
Referrals
|
Free, and these will continue while also receiving leads through WiserAdvisor. |
Very limited -- only reaches acquaintances of current clients. |
Undependable stream of referrals. |
|
| Cold Calling / Direct Mail |
The per-lead cost is low, but the conversion rate is extremely low. The cost per new client can be enormous. |
Varies according to the effort put into it. |
Can be frustratingly ineffective. |
|
| Seminars |
Large investment of time and money. |
Low - only reaches attendees. |
No guarantee that investment will pay off. |
|
| Advertising |
Very expensive. |
High. |
No guarantee that investment will pay off. |
|
WiserAdvisor provides exceptional value for your marketing dollars. Compare our pay-for-performance advertising services to traditional advertising services; such as yellow pages, direst mail, and local newspaper advertisements
Characteristics |
Pay-For-Performance Advertising |
Traditional Advertising |
Proactive |
Leads are instantly actionable with the buyer’s name and phone number being sent to your business (Proactive) |
Customers have to be motivated by your advertising message to contact your business (Passive) |
Qualified |
Leads represent ready to purchase consumers looking for specific services (Highly-Qualified) |
Customers may not have a relevant interest in your business or may be ‘browsing’ versus buying (Unqualified) |
Detailed |
Leads contain specific details regarding services requested (Useful) |
Customers offer no insight into their true buying intentions for fear of harassment from over-aggressive sales people |
Budgeting |
Lead costs are fixed by category and you pay for results (Predictable) |
Advertising costs are constantly changing and you pay for placement (Unpredictable) |
Quantifiable |
Leads are easily linked to buyer sales (Easy - Return on Investment) |
Advertsing is hard and unmanageable to link to specific sales (Unknown) |
