Peter F. Gaertner, CFP, CDFA, MBA

Tel: (302) 254-6121
1702 Lovering Ave
Wilmington, DE 19806

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Affinity Wealth Management | Financial Advisor in Wilmington ,DE

About Affinity Wealth Management

Affinity Wealth Management, LLC is a full service, independent Wealth Management firm that has been serving successful individuals, their families, and small businesses since 1974. Our core values are Clients' interests first, Curiosity in learning and thinking out of the box, Commitment to anticipating changes, Compassion for our clients and their specific circumstances, Collaboration with other professionals and Community service. What makes us different is our disciplined process when it comes to helping our clients.As a prospective client, your advisor will spend the first meeting completing our Discovery Meeting process during which you will learn a lot about AWM and your potential advisor. At the same time, it allows for us to get to know you, your financial goals and hopes for the future to determine whether there could be a fit and we can add value to your situation. Once mutual interest has been confirmed, an investment plan meeting will be scheduled to review your current situation and come up with a financial strategy as recommend by a CERTIFIED FINANCIAL PLANNER specialist going forward. Our goal is to make the sometimes overwhelming and complex process of full-service financial planning as simple as possible for our clients and offer a truly unmatched experience doing it.

General Information

Firm Start Year:   1974
No.of Employees:   10-19
Name of Broker/Dealer:   MerCap Securities, Inc.
Name of Custodial Firm:   TD Ameritrade
States Licensed in:   DE
Number of Years with Current Firm:   5
I work with the following types of clients:   Individual Investors , Businesses
Foreign Languages Serviced:   German


Investment Types:   Exchange Traded Funds (ETFs) , Mutual Funds , Bonds , Stocks
I can meet clients in the following ways:   Via email , At your home , At your office , At my office , Via phone

Qualifications & Memberships

Insurance and Annuity Licenses:   Variable Life , Life , Variable Annuity , Disability
Financial Organization Memberships:   Society of Financial Services Professionals , Financial Planning Association (FPA)
Non-Financial Organization Memberships:   Rotary Club

Firm Information

Advisor's Number of Clients:   100


Registered Investment Advisor:   Yes
Registered Representative:   Yes
Investment Advisor Representative:   Yes
I am an acknowledged fiduciary:   Yes
Compliance Disclosures in Last 5 years:   I have a clean record
Criminal Disclosures in Last 5 years:   I have a clean record

Compensation and Fees

Fee Structure:   I am a fee-based financial professional
Minimum Portfolio Size for New Managed Accounts:   $250,000
Compensation Methods:   Based on Assets
Additional Details on Charges:   $3,750.00 up to $300,000
1.25% from $300,001 to $500,000
1.10% $500,001 to $1,000,000
1.00% $1,000,001 to $2,000,000
0.90% $2,000,001 to $5,000,000
0.80% $5,000,001 to $10,000,000
0.50% $10,000,000 +
Minimum Fee Charged for Managed Accounts:   $3,750.00
Minimum Fee Charged for Hourly Planning Accounts:   $1,500
Minimum Fee Charged for Flat Fee Accounts:   na

Board Positions

Organization:  Society for Financial Service Professionals  Delaware Chapter
Position :  Director
Duration :  01/01/2017-Currently holding


MBA  Delaware State University - Dover, DE
08/2007- 05/2008

Bachelor of Science - Finance and Banking  Delaware State University - Dover, DE


  • Do you have a customer satisfaction or refund policy? Customer satisfaction is our main priority. If you are not completely satisfied with our services, we can certainly come to a mutual agreement regarding discounted fees for services rendered. We have been in business for 40 years and are proud of an A+ Better Business Bureau (BBB) rating.
  • What are your qualifications? What is your education background? I am a CERTIFIED FINANCIAL PLANNER practitioner and have worked in the financial industry since 2008. I was awarded the Five Star Wealth Manager Award as recent as December of 2015. I earned both my Masters (MBA) and Bachelors degrees (Finance) at Delaware State University.
  • What is your approach to financial planning? The financial planning process begins with both of us determining what your specific goals are and for me to assist you with the tools of proper, comprehensive financial planning to achieve them.
  • What services do you offer? Investment Management, Financial Planning, Retirement Planning, Risk Tolerance Assessment, IRA and 401(k) Rollovers, Estate Planning, Tax Planning, Employer-Sponsored Retirement Plans.
  • How many clients do you currently manage? I manage around 100 relationship but have capacity to add to those.
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Peter F. Gaertner, CFP, CDFA, MBA

Peter F. Gaertner, CFP, CDFA, MBA


Peter has been working in the financial services industry since 2008 and joined Affinity Wealth Management in 2013. He previously worked with Advisers as an Outside Portfolio Manager at J.P. Morgan Private Bank and later moved into a role as a Client Service Associate and swiftly was promoted to Senior Associate. In this position, he was the primary point of contact for select Private Banking clients and helped facilitate an exceptional client experience across available banking and financial service products and services. 

Peter, a native of Berlin, Germany, is a CERTIFIED FINANCIAL PLANNERŪ practitioner, Certified Divorce Financial AnalystŪ and has active Life and Fixed Annuity/Variable Annuity insurance licenses. He is an adjunct professor for Financial Planning at the Delaware State University where he teaches Retirement Planning and Estate Planning. He has also taught retirement readiness courses at the University of Delaware Lifelong Learning center and has visited correctional institutions to educate the inmates on basic financial planning concepts.
He is an active member of the Financial Planning Association and the Caesar Rodney Rotary Club in Wilmington. He earned an MBA and a Bachelor of Science in Finance and Banking from the Delaware State University, where he also served as the Football team's place kicker during his studies.
He currently resides in North Wilmington with his wife, Erin, and his two sons, Benjamin and Cole. During his free time, he enjoys golf, tennis, skiing and fantasy football.

Communities Served


Office Hours

wiseradvisor-balck-li-img Mon. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Tue. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Wed. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Thu. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Fri. 9:00 AM - 1:00 PM

Awards & Recognitions

Five Star Wealth Manager

2016, 2017 and 2018 winner of the Five Star Wealth Manager Award in Delaware and Philadelphia

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