Andy Whitaker, CRPC®
Gold Tree Financial, Inc.

Tel: 904-725-0556
8596 Arlington Expressway
Jacksonville, FL 32211

Family Financial Management Services

Gold Tree Financial, Inc. | Financial Advisor in Jacksonville ,FL

About Gold Tree Financial, Inc.

Gold Tree Financial, Inc. provides Family Financial Management Services including financial planning, tax-efficient portfolio construction and management, and estate planning products and services for individuals and families. In addition to providing investment and insurance products and investment management services on which we are compensated, we provide strategic, tax-efficient, and estate planning services & input regarding all areas of your financial world.

Among the many advantages of our services are probate avoidance and the prevention of "Unintended Heirs". These can include the legal profession, the government, your surviving spouse's new spouse and their children from a previous marriage, and your daughter's divorcing husband three years after she inherits from you.

General Information

Firm Start Year:   1987
No.of Employees:   5-9
Insurance License#:   W092313
Name of Broker/Dealer:   ProEquities
Name of Custodial Firm:   Pershing LLC
States Licensed in:   FL GA CA CO DE MD MI NC PA SC SD TN TX UT VA Andy holds a license w/FINRA, the securities regulatory agency, that allows him to obtain license in any state in the US. If license is needed to serve your needs, it will be obtained.
Number of Years with Current Firm:   2
Work Experience:   Family Financial Management Services including financial planning, tax-efficient portfolio construction/management, and estate planning.
I work with the following types of clients:   Businesses, Individual Investors
Advisory Services Provided:   Tax Advice and Services, Financial Planning for Businesses, Financial Planning for Individuals, Education Funding and Planning, Money Management, Wealth Management, 401K Rollovers, Portfolio Management, Estate Planning & Trusts, Financial Advice & Consulting, Annuities, Insurance Planning, Retirement Planning


Investment Types:   Exchange Traded Funds (ETFs), Bonds, Annuities, Insurance, Mutual Funds, Alternative Investments
I can meet clients in the following ways:   At your office, Via Phone, At my office, At your home, Video Conference, Via Email

Qualifications & Memberships

Insurance and Annuity Licenses:   Disability, Annuity, Health, Life, Variable Annuity, Long Term Care, Variable Life

Firm Information

Firm's Number of Clients:   600+
Firm's Number of Planning Clients:   600+
Firm's Number of Managed Clients:   300+
Assets Managed by Firm:   $200,000,000
Advisor's Number of Clients:   500
Advisor's Number of Managed Clients:   500
Advisor's Number of Planning Clients:   500
Assets Managed by Advisor:   $200,000,000


Registered Representative:   Yes
Investment Advisor Representative:   Yes
I am an acknowledged fiduciary:   Yes
Compliance Disclosures in Last 5 years:   I have a clean record
Criminal Disclosures in Last 5 years:   I have a clean record

Compensation and Fees

Fee Structure:   Fee-Based
Minimum Portfolio Size for New Managed Accounts:   $25,000
Compensation Methods:   Based on Assets
Additional Details on Charges:   Planning fees may apply depending on the specific needs.

Board Positions

Organization:  Hilliard Little League  Hilliard, FL
Position :  Board Member
Duration :  2017-Currently holding


Masters - Business Administration  Northwestern University: The Kellogg School - Evanston, IL

Bachelor of Science - Mechanical Engineering  Florida State University - Tallahassee


  • Do you have a customer satisfaction or refund policy? Yes - Gold Tree Financial (GTF) won't take a client unless we know we can provide value greater than the amount of our Planning Fee. If our client isn't 100% satisfied with the results of our analysis and strategy report, the fee is refunded without comment.
  • Why should I choose you as my financial advisor? Master of Business Administration (MBA), Master of Science: Mechanical Engineering, Chartered Retirement Planning Counselor (CRPC)
  • What are your qualifications? What is your education background? Gold Tree Financial provides Family Financial Management Services, including financial planning, tax-efficient portfolio construction/management, and estate planning including selection, implementation, and monitoring designed to help investment vehicles; when relevant, insurance vehicles; and asset management services. GTF also designs and implements specialized estate planning strategies to avoid probate and prevent unintended heirs, such as your surviving spouse's new spouse, their children from a previous marriage, and your daughter's divorcing husband three years after inheriting from you.
  • How do you charge for your services? Comprehensive Financial Planning including tax-efficient portfolio construction/management, and estate planning.
  • How are you compensated? How will I pay for your services? 600+
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Andy J. Whitaker, CRPC®, Registered Representative. Securities offered through ProEquities, Inc., a Registered Broker-Dealer, Member FINRA & SIPC. Andy J. Whitaker, CRPC® Investment Advisor Representative. Advisory services offered through Investment Advisors, a Registered Investment Advisor, a division of ProEquities, Inc. Gold Tree Financial (GTF), Inc. is independent of ProEquities, Inc. Information is for informational purposes and should not be construed to be specific tax, legal, or investment advice. Decisions regarding individual circumstances should include consultation with a professional who understands your situation. All investment purchases are to be preceded by a current investment prospectus.

Andy Whitaker

Andy Whitaker


Andy Whitaker,Chartered Retirement Planning Counselor (CRPC), is licensed with the State of Florida Department of Financial Services, Division of Insurance, and holds Series 7 and 66 securities licenses; allowing him to provide clients with both insurance and investment assistance. He learned the basics of financial services with Merrill Lynch and Community First Credit Union. Then, recognizing the need and value to clients of a more comprehensive approach to providing financial services, Andy joined Gold Tree Financial. After two years working under the guidance of thirty year plus veteran and company founder, CFP®, Hal Rogers, he purchased Gold Tree Financial on Jan 1, 2019.

Andy earned a Bachelor's Degree from Florida State University, spent almost ten years in the oil and gas industry, and then returned to school, earning two MBA degrees from Northwestern University.

A Tallahassee native, Andy has lived in the Jacksonville area since 2005 with his wife, Sherri, and their two sons. He enjoys outdoor motor sports, golfing, and fishing with his boys, and coaches baseball and serves on the Little League Board of Directors in Hilliard, FL.

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My Services

Financial Advice & Consulting

GTF takes a position on your team, making your advisor and staff members available for input regarding the technical decisions related to your financial world. This involves answering questions you know to ask, and many you don't. It includes compensable areas related to financial products and services and areas which don't involve any financial product, such as tax-efficient portfolio construction/management and estate planning to potentially prevent probate costs, delay, and hassles. While it is possible, it isn't generally reasonable to expect your estate planning attorney to design a plan for your estate that removes him/her from the payroll when your estate is transferred. However, even that isn't as critical as implementing strategies designed to prevent unintended heirs. Failure to do this could result in your loved ones never getting a cent from your estate. This is possible from failing to do an estate plan; but is also possible from failing to do an estate plan that includes strategies not included in legal documents provided by your attorney. It is what you do after you leave your attorney's office, with your estate documents under your arm, that can help to avoid probate and prevent unintended heirs.

Financial Planning for Individuals

Yes, but also for their families. The GTF Plan can cover you, your children, your parents, your relatives, your fiance, and your life partner. A successful financial plan isn't successful if it ends with you. The final part of your financial plan is your estate plan, including strategies not incorporated into standard estate plan legal documents such as wills, trusts, powers-of-attorney, etc.

Retirement Planning

In essence, with the exception of life insurance strategies, all financial planning is Retirement Planning.

My Team

Robin Phifer Robin Phifer Scheduling / Events

Here to assist you with scheduling appointments, making reservations for events, and making your visit the best it can be, Robin is the face of Gold Tree Financial. Additionally, Robin is in charge of coordinating all Gold Tree socials and client events. Robin is a native of Brooklyn, NY and has lived in Florida since 1997. She worked for the State of Florida as a Revenue Specialist before joining the Gold Tree family in 2014. Robin is a local gospel recording artist, songwriter, ...more

Diane Taradash Diane Taradash Client Service

The newest addition to the Gold Tree Financial team, Diane handles all client service functions, including account distribution requests, processing Required Minimum Distributions (RMDs), and the critical last steps in the client estate planning process, such as retitling accounts, assisting with Beneficiary Designation Documents, etc. Diane hails from Georgia, moving to Jacksonville in January 2018. Married to Michael Taradash, Diane has one son and one step-daughter. Diane is a ...more

Andy Whitaker Andy Whitaker President / Owner

Andy joined the financial services industry to apply his business and finance skills to help you plan for, and achieve, your long-term retirement goals. He holds Series 7 and 66 securities licenses, as well as the Chartered Retirement Planning Counselor (CRPC) designation. He most recently worked as a financial advisor with Merrill Lynch and Community First Credit Union where he helped members with their financial and retirement planning needs. After several years at the credit u ...more

Sue Walker Sue Walker New Business / Compliance

Sue initiates and tracks all account and asset transfers for our new clients and oversees the New Business department as well as processing licensing for our planners and coordinating with Diane on Client Service issues. Sue enjoys working with her clients and has established long term friendships with many of them over the years. Sue graduated with a bachelors degree from Northern Illinois University. She is both insurance and securities licensed and has been in the financial s ...more

Stewart Rogers Stewart Rogers Technology / Outreach

Since 1994, Stewart has been working behind the scenes to make it possible for us to provide you with the high level of care that youve come to expect from Gold Tree. His areas of focus include technology & communications, maintaining the office computers, networks, and software systems. Among his many functions at GTF, Stewart works hard to keep GTF computer security programs up to date and assists you with accessing eMoney, providing you one-stop access to account values and b ...more

Office Hours

wiseradvisor-balck-li-img Mon. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Tue. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Wed. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Thu. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Fri. 9:00 AM - 5:00 PM

Communities Served

Atlantic Beach Bryceville
Callahan Fernandina Beach
Jacksonville Jacksonville Beach
Middleburg Neptune Beach
Orange Park Ponte Vedra Beach
Saint Johns Yulee
St. Augustine

Compensation Arrangements


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