Gold Tree Financial, Inc. provides Family Financial Management Services including financial planning,
tax-efficient portfolio construction and management, and estate planning products and services for
individuals and families. In addition to providing investment and insurance products and
investment management services on which we are compensated, we provide strategic, tax-efficient, and
estate planning services & input regarding all areas of your financial world.
Among the many advantages of our services are probate avoidance and the prevention of "Unintended Heirs". These can include the legal profession, the government, your surviving spouse's new spouse and their children from a previous marriage, and your daughter's divorcing husband three years after she inherits from you.
|Firm Start Year:||1987|
|Name of Broker/Dealer:||ProEquities|
|Name of Custodial Firm:||Pershing LLC|
|States Licensed in:||FL GA CA CO DE MD MI NC PA SC SD TN TX UT VA Andy holds a license w/FINRA, the securities regulatory agency, that allows him to obtain license in any state in the US. If license is needed to serve your needs, it will be obtained.|
|Number of Years with Current Firm:||2|
|Work Experience:||Family Financial Management Services including financial planning, tax-efficient portfolio construction/management, and estate planning.|
|I work with the following types of clients:||Individual Investors, Businesses|
|Investment Types:||Exchange Traded Funds (ETFs), Bonds, Annuities, Insurance, Mutual Funds, Alternative Investments|
|I can meet clients in the following ways:||At your office, Via Phone, At my office, At your home, Video Conference, Via Email|
Qualifications & Memberships
|Insurance and Annuity Licenses:||Life, Health, Annuity, Disability, Variable Annuity, Variable Life, Long Term Care|
|Firm's Number of Clients:||600+|
|Firm's Number of Planning Clients:||600+|
|Firm's Number of Managed Clients:||300+|
|Assets Managed by Firm:||$200,000,000|
|Advisor's Number of Clients:||500|
|Advisor's Number of Managed Clients:||500|
|Advisor's Number of Planning Clients:||500|
|Assets Managed by Advisor:||$200,000,000|
|Investment Advisor Representative:||Yes|
|I am an acknowledged fiduciary:||Yes|
|Compliance Disclosures in Last 5 years:||I have a clean record|
|Criminal Disclosures in Last 5 years:||I have a clean record|
Compensation and Fees
|Minimum Portfolio Size for New Managed Accounts:||$25,000|
|Compensation Methods:||Based on Assets|
|Additional Details on Charges:||Planning fees may apply depending on the specific needs.|
|Organization:||Hilliard Little League Hilliard, FL|
|Position :||Board Member|
|Duration :||2017-Currently holding|
|Masters - Business Administration||
Northwestern University: The Kellogg School - Evanston, IL
|Bachelor of Science - Mechanical Engineering||
Florida State University - Tallahassee
Andy J. Whitaker, CRPC®, Registered Representative. Securities offered through ProEquities, Inc., a Registered Broker-Dealer, Member FINRA & SIPC. Andy J. Whitaker, CRPC® Investment Advisor Representative. Advisory services offered through Investment Advisors, a Registered Investment Advisor, a division of ProEquities, Inc. Gold Tree Financial (GTF), Inc. is independent of ProEquities, Inc. Information is for informational purposes and should not be construed to be specific tax, legal, or investment advice. Decisions regarding individual circumstances should include consultation with a professional who understands your situation. All investment purchases are to be preceded by a current investment prospectus.
Andy Whitaker,Chartered Retirement Planning Counselor (CRPC), is licensed with the State of Florida Department of Financial Services, Division of Insurance, and holds Series 7 and 66 securities licenses; allowing him to provide clients with both insurance and investment assistance. He learned the basics of financial services with Merrill Lynch and Community First Credit Union. Then, recognizing the need and value to clients of a more comprehensive approach to providing financial services, Andy joined Gold Tree Financial. After two years working under the guidance of thirty year plus veteran and company founder, CFP®, Hal Rogers, he purchased Gold Tree Financial on Jan 1, 2019.
Andy earned a Bachelor's Degree from Florida State University, spent almost ten years in the oil and gas industry, and then returned to school, earning two MBA degrees from Northwestern University.
A Tallahassee native, Andy has lived in the Jacksonville area since 2005 with his wife, Sherri, and their two sons. He enjoys outdoor motor sports, golfing, and fishing with his boys, and coaches baseball and serves on the Little League Board of Directors in Hilliard, FL.
Yes, a key part of our practice for all of our clients.
Financial Advice & Consulting
GTF takes a position on your team, making your advisor and staff members available for input regarding the technical decisions related to your financial world. This involves answering questions you know to ask, and many you don't. It includes compensable areas related to financial products and services and areas which don't involve any financial product, such as tax-efficient portfolio construction/management and estate planning to potentially prevent probate costs, delay, and hassles. While it is possible, it isn't generally reasonable to expect your estate planning attorney to design a plan for your estate that removes him/her from the payroll when your estate is transferred. However, even that isn't as critical as implementing strategies designed to prevent unintended heirs. Failure to do this could result in your loved ones never getting a cent from your estate. This is possible from failing to do an estate plan; but is also possible from failing to do an estate plan that includes strategies not included in legal documents provided by your attorney. It is what you do after you leave your attorney's office, with your estate documents under your arm, that can help to avoid probate and prevent unintended heirs.
Financial Planning for Individuals
Yes, but also for their families. The GTF Plan can cover you, your children, your parents, your relatives, your fiance, and your life partner. A successful financial plan isn't successful if it ends with you. The final part of your financial plan is your estate plan, including strategies not incorporated into standard estate plan legal documents such as wills, trusts, powers-of-attorney, etc.
Robin Phifer Scheduling / Events
Diane Taradash Client Service
Andy Whitaker President / Owner
Sue Walker New Business / Compliance
Stewart Rogers Technology / Outreach
|Mon.||9:00 AM - 5:00 PM|
|Tue.||9:00 AM - 5:00 PM|
|Wed.||9:00 AM - 5:00 PM|
|Thu.||9:00 AM - 5:00 PM|
|Fri.||9:00 AM - 5:00 PM|
|Orange Park||Ponte Vedra Beach|