Our Financial Advisors create objective, customized strategies to help manage, preserve, and
transfer our client's wealth. We have developed a rigorous integrated process which
incorporates three key pillars: Fundamental Risk Process, Proactive Investment Strategies, and
Customized Financial Planning. Our structured system starts with your personal Risk Number®
which we use to establish a Risk Managed portfolio that responds to the changing markets. This
portfolio is then integrated into a Financial Plan that aims to increase the probability
that you will never run out of money, especially in retirement. Our comprehensive financial
planning will help organize your assets, insurance, liabilities, and estate documents to help
you simplify, consolidate and integrate every aspect of your financial future, so you can
devote your time to what's most important to you - your family and lifestyle.
As CERTIFIED FINANCIAL PLANNER™ practitioners, we've long held ourselves to the fiduciary
standard. We welcome the cornerstone of the new CFP Board's Code of Ethics, effective October
1, 2019, as "a CFP® professional's duty to act as a fiduciary, in the best interest of the
client, at all times when providing financial advice to a client" to reflect the commitment
to which all CFP® professionals are required, to comply to the high standards of competency and
ethics.
We are an independent, fee only financial services firm, that has an alliance with LPL
Financial, the nation's largest Independent Broker/Dealer (as reported in Financial Planning
magazine June 1996-2019, based on total revenues). Our practice is currently limited to 120
families.
General Information |
| Firm Start Year: | 2003 | |
| No.of Employees: | 2-4 | |
| Gender: | Male |
| Insurance License#: | A156601 |
| Name of Broker/Dealer: | LPL Financial |
| Name of Custodial Firm: | LPL Financial |
| States Licensed in: | Securities Registrations held with LPL Financial, The LPL Financial representative associated with this website may discuss and/or transact securities business only with residents of the following states: AL CA CO CT FL GA KY MD MS OK OR SC TN VA |
| Number of Years with Current Firm: | 16 |
| Work Experience: | Over 20 years of comprehensive Financial Planning and Investment Management experience, including all areas of financial planning. Past President of the North Florida Financial Planning Association. Past adjunct professor, instructing all areas of the CFP® program. |
| I work with the following types of clients: | Non-Profit Organizations, Individual Investors, Businesses |
| Advisory Services Provided: | Tax Advice and Services, Financial Planning for Businesses, Financial Planning for Individuals, Education Funding and Planning, Money Management, Wealth Management, Retirement Planning, Portfolio Management, Estate Planning & Trusts, Financial Advice & Consulting, Insurance Planning, Annuities |
Services |
| Investment Types: | Exchange Traded Funds (ETFs), Alternative Investments, Mutual Funds, Stocks, Annuities, Bonds, Insurance, Socially Responsible Investments (SRI) |
| I can meet clients in the following ways: | At your office, Via Phone, At my office, Video Conference |
Qualifications & Memberships |
| Insurance and Annuity Licenses: | Disability, Long Term Care, Annuity, Life, Variable Annuity, Variable Life |
| Financial Organization Memberships: | Financial Planning Association (FPA) |
Compliance |
| Registered Representative: | Yes |
| Investment Advisor Representative: | Yes |
| I am an acknowledged fiduciary: | Yes |
| Compliance Disclosures in Last 5 years: | I have a clean record |
| Criminal Disclosures in Last 5 years: | I have a clean record |
Compensation and Fees |
| Fee Structure: | Fee-Based |
| Minimum Portfolio Size for New Managed Accounts: | $250K |
| Fee % Based on Assets: | .55 - 1.15 |
| Bachelors of Business Administration - Business Administration |
University of Memphis - Memphis, Tennessee
September 1982-December 1986 |
| Bachelors of Business Administration - Finance Management |
University of Arkansas - Fayetteville, Arkansas
May 1995-May 1998 |
| Masters of Business Administration - Business Administration and International Business |
Nova Southeast University - Ft. Lauderdale, Florida
September 1991-December 1993 |
| CERTIFIED FINANCIAL PLANNER ™ Practitioner - Financial Planning |
College for Financial Planning - Denver, Colorado
September 1995- September 1997 |
| Financial Paraplanner Qualified™ Professional - Financial Planning |
College of Financial Planning - Denver, Colorado
September 2013- April 2014 |
| Bachelors of Business Administration - Financial Services |
University of North Florida - Jacksonville, Florida
January 2014-April 2018 |
LPL ADV 2A
https://www.lpl.com/content/dam/lpl-www/documents/disclosures/A58.pdf
LPL WiserAdvisor Cash Solicitor Disclosure
Securities and Advisory services offered through LPL Financial. A Registered Investment Advisor. Member FINRA/SIPC. www.FINRA.org : www.SIPC.org. LPL Financial is not affiliated with WiserAdvisor.com
Lee started his independent financial services firm in 1996, intent upon providing personal, process driven guidance that high-net-worth individuals, retirees, and business owners need to pursue their financial goals. As independent advisors,Lee says,we create objective, customized planning strategies to help manage, preserve, and transfer our client's wealth. We are committed to helping individuals and families pursue their goals through what is most important to them: their personal values.
Lee's credentials encompass a bachelor's degree in Business Administration, an MBA, and the designation of CERTIFIED FINANCIAL PLANNER™ practitioner. He served as President of the North Florida Chapter of the Financial Planning Association and as an adjunct professor. His education, and over 2 decades of experience, have made him a multi-faceted professional capable of evaluating virtually all areas of a client's financial life, designing strategies to address the needs of each aspect, and weaving the strategies into an integrated plan so all pieces work together efficiently.
Financial Advice & Consulting |
|
As a team of certified financial planners and financial paraplanners with over 30 years of combined financial experience the majority of our business is providing ongoing, detailed investment, retirement, and income planning and advice through customized financial plans. |
Financial Planning for Individuals |
|
The focus of our business is providing financial, retirement, and income planning advice to families and individuals. With an extensive combined experience, we look forward to designing individual plans for each of our clients to help them work towards achieving their goals. Each plan is regularly reviewed during annual client meetings or more frequently as determined due to individual circumstances. |
Financial Planning for Businesses |
|
We offer access to 401K and Defined Benefit programs for small businesses to help both employers and employees work towards reaching their retirement goals. We offer help with the design and implementation of these plans so the small business, highly compensated employees can maximize their contributions to the company's qualified plans. |
Valerie J. Heineman
Financial Paraplanner
H. Connor Little
Financial Planning Assoc
 |
Mon. | 8:00 AM - 5:00 PM |
|
Tue. | 8:00 AM - 5:00 PM |
|
Wed. | 8:00 AM - 5:00 PM |
|
Thu. | 8:00 AM - 5:00 PM |
|
Fri. | 8:00 AM - 4:00 PM |
| Atlantic Beach | Fernandina Beach |
| Green Cove Springs | Jacksonville |
| Jacksonville Beach | Middleburg |
| Neptune Beach | Orange Park |
| Ponte Vedra Beach | Saint Augustine |
| Saint Johns | |
President for Financial Planning Association
(12/12/2001)
Award for service as President of Financial Planning Association of North Florida.
 |
 |
 |