H. Lee Little, CFP®
Jax Wealth Advisors

Tel: 904-296-7526
3840 Belfort Road
Suite 103
Jacksonville, FL 32216
Jax Wealth Advisors | Financial Advisor in Jacksonville ,FL

Strategy Based I Process Driven

About H. Lee Little

Lee started his independent financial services firm in 1996, intent upon providing personal, process driven guidance that high-net-worth individuals, retirees, and business owners need to pursue their financial goals. As independent advisors,Lee says,we create objective, customized planning strategies to help manage, preserve, and transfer our client's wealth. We are committed to helping individuals and families pursue their goals through what is most important to them: their personal values.

Lee's credentials encompass a bachelor's degree in Business Administration, an MBA, and the designation of CERTIFIED FINANCIAL PLANNER™ practitioner. He served as President of the North Florida Chapter of the Financial Planning Association and as an adjunct professor. His education, and over 2 decades of experience, have made him a multi-faceted professional capable of evaluating virtually all areas of a client's financial life, designing strategies to address the needs of each aspect, and weaving the strategies into an integrated plan so all pieces work together efficiently.

About Jax Wealth Advisors

Our Financial Advisors create objective, customized strategies to help manage, preserve, and transfer our client's wealth. We have developed a rigorous integrated process which incorporates three key pillars: Fundamental Risk Process, Proactive Investment Strategies, and Customized Financial Planning. Our structured system starts with your personal Risk Number® which we use to establish a Risk Managed portfolio that responds to the changing markets. This portfolio is then integrated into a Financial Plan that aims to increase the probability that you will never run out of money, especially in retirement. Our comprehensive financial planning will help organize your assets, insurance, liabilities, and estate documents to help you simplify, consolidate and integrate every aspect of your financial future, so you can devote your time to what's most important to you - your family and lifestyle.

As CERTIFIED FINANCIAL PLANNER™ practitioners, we've long held ourselves to the fiduciary standard. We welcome the cornerstone of the new CFP Board's Code of Ethics, effective October 1, 2019, as "a CFP® professional's duty to act as a fiduciary, in the best interest of the client, at all times when providing financial advice to a client" to reflect the commitment to which all CFP® professionals are required, to comply to the high standards of competency and ethics.

We are an independent, fee only financial services firm, that has an alliance with LPL Financial, the nation's largest Independent Broker/Dealer (as reported in Financial Planning magazine June 1996-2019, based on total revenues). Our practice is currently limited to 120 families.

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General Information

Firm Start Year:   2003
No. of Employees:   2-4
Insurance License#:   A156601
Name of Broker/Dealer:   LPL Financial
Name of Custodial Firm:   LPL Financial
States Licensed in:   The LPL Financial representative associated with this website may discuss and/or transact securities business only with residents of the following states: AL CA CO CT FL GA KY MD MS OK OR SC TN VA
Number of Years with Current Firm:   16
Work Experience:   Over 20 years of comprehensive Financial Planning and Investment Management experience, including all areas of financial planning. Past President of the North Florida Financial Planning Association. Past adjunct professor, instructing all areas of the CFP® program.
Work with the following types of clients:   Businesses, Individual Investors, Non-Profit Organizations
Advisory Services Provided:   Money Management, Insurance Planning, Education Funding and Planning, Financial Planning for Individuals, Annuities, Financial Planning for Businesses, Tax Advice and Services, Financial Advice & Consulting, Estate Planning & Trusts, Wealth Management, Retirement Planning, Portfolio Management


Investment Types:   Mutual Funds, Bonds, Alternative Investments, Exchange Traded Funds (ETFs), Insurance, Annuities, Stocks, Socially Responsible Investments (SRI)
Can meet clients in the following ways:   Our Office, Video Conference, Phone, Your Office

Qualifications & Memberships

Insurance and Annuity Licenses:   Variable Life, Disability, Annuity, Life, Variable Annuity, Long Term Care
Financial Organization Memberships:   Financial Planning Association (FPA)

Compensation and Fees

Fee Structure:   Fee-Based
Minimum Portfolio Size for New Managed Accounts:   $250K
Fee % Based on Assets:   .55 - 1.15


Bachelors of Business Administration  - Business Administration   University of Memphis  - Memphis, Tennessee
September 1982-December 1986
Masters of Business Administration  - Business Administration and International Business   Nova Southeast University  - Ft. Lauderdale, Florida
September 1991-December 1993
Bachelors of Business Administration  - Finance Management   University of Arkansas  - Fayetteville, Arkansas
May 1995-May 1998
CERTIFIED FINANCIAL PLANNER ™ Practitioner  - Financial Planning   College for Financial Planning  - Denver, Colorado
September 1995- September 1997
Financial Paraplanner Qualified™ Professional  - Financial Planning   College of Financial Planning  - Denver, Colorado
September 2013- April 2014
Bachelors of Business Administration  - Financial Services   University of North Florida  - Jacksonville, Florida
January 2014-April 2018

Financial Services

Financial Advice & Consulting

As a team of certified financial planners and financial paraplanners with over 30 years of combined financial experience the majority of our business is providing ongoing, detailed investment, retirement, and income planning and advice through customized financial plans.

Financial Planning for Individuals

The focus of our business is providing financial, retirement, and income planning advice to families and individuals. With an extensive combined experience, we look forward to designing individual plans for each of our clients to help them work towards achieving their goals. Each plan is regularly reviewed during annual client meetings or more frequently as determined due to individual circumstances.

Financial Planning for Businesses

We offer access to 401K and Defined Benefit programs for small businesses to help both employers and employees work towards reaching their retirement goals. We offer help with the design and implementation of these plans so the small business, highly compensated employees can maximize their contributions to the company's qualified plans.

Portfolio Management

Our portfolio management starts with a "win by not losing or not losing much" philosophy. We understand the importance of having a sophisticated methodology of matching client risk to investment goals. Our comprehensive platform utilizes quantitative statistical analysis with common sense planning. Our proprietary 3 step process utilizes dozens of performance filters and analytics that have been developed over the past 18 years. To learn more, peruse our strategy brochure available upon request.

Retirement Planning

We offer comprehensive, detailed retirement plans to all of our clients in a way that allows our clients to virtually see all of their assets and their planning goals integrated into one financial plan that's customized and updated every day so the client can extensively monitor where they are in achieving their retirement goals. We provide advice to determine the most appropriate option when determining what to do with a client's 401K plan assets. These assets are integrated into a client's financial plan and implemented along with all of the other assets they may have to pursue their lifetime goals.

Insurance Planning

We sit down with each of our clients and look through their risk management needs to help determine if insurance is a specific need at every stage of their life. If an insurance product is needed to help protect the clients, we go through the advantages and disadvantages of several types of insurance products to help them understand what may help benefit them.


Although annuities are not a primary area of money management in our practice, we do understand that some specific situations require a transfer of risk to a third party to reach a specific investment income or retirement goal. We will look at this situation with the client and help them understand the pros and cons of purchasing an annuity to protect their income needs.

Estate Planning & Trusts

We understand the value of having a good quality estate plan in place for all of our clients. We work with several quality estate planning attorneys in our area to help create plans with our clients to help protect and transfer their assets in the most efficient way possible. We understand the use of trust is sometimes needed to help offset probate and protect clients from specific business situations.

Tax Advice and Services

Tax planning is crucial in helping clients achieve their retirement goals. We offer tax managed portfolios inside our practice and have a very good working relationship with several CPAs in the area to help our clients mitigate their tax liability.

Education Funding and Planning

We offer 529 plans and other education funding tools to help our clients fund college for their children or grandchildren.

Investment Advice & Management

Markets don't move in a linear or predictable fashion. Instead, they shift in relation to economic conditions and market forces that can trend for extended periods of time. Our approach starts with the strategy designed for your personal risk number upon which we build an investment model that adjusts according to market trends. You may request our brochure which details the sophisticated methodology of matching client risk to investment strategies, which are reviewed daily and updated as often as quarterly, and then integrated into an encompassing financial plan.

Wealth Management

Our Wealth Management advice is comprehensive and includes utilization of investments, financial planning plans, CPAs, attorneys, to help manage, preserve and transfer our client's wealth. We offer an online solution so our clients can see all of their assets in one place that is updated intraday to monitor their retirement and planning goals progress.

Risk management

We sit down with each of our clients and look through their risk management needs to help determine if insurance is a specific need at every stage of their life. If an insurance product is needed to help protect the clients, we go through the advantages and disadvantages of several types of insurance products to help them understand what may help benefit them.

Money Management

Our portfolio management starts with a "win by not losing or not losing much" philosophy. Market risk is real and we have found that many investors are actually taking on more risk than they realize. Our software calculates your current risk exposure and how much you could lose in a down market. We utilize an analytical portfolio risk management process to identify dangerous market patterns that automatically trigger exits to manage the risks to our client's assets in time of extreme volatility but still participate in new opportunities that may appear during positive market trends.


Why should I choose you as my financial advisor?

We have been practicing as investment advisor representatives and financial planners for a combined 30 plus years. Education includes BBA in Business, MBA, CERTIFIED FINANCIAL PLANNER" practitioner and Financial Paraplanner Qualified Professional" practitioner. Lee has served as President of the Financial Planning Association in North Florida and has served as an adjunct-professor teaching the CFP® program.

What are your qualifications? What is your education background?

Our planning approach is holistic and serves as one guiding principle, "win by not losing, or not losing much." Our slogan "Strategy Based | Process Driven" embraces our financial planning principle as guided by the risk-managed strategy built upon the structured proactive investment process.

How do you charge for your services?

Full service financial planning providing holistic financial advice, including investment, risk management, financial planning, and estate planning services.

How are you compensated? How will I pay for your services?

We are primarily a fee-based financial services firm. We minimize our costs through the utilization of low-cost products and implement tiered fees, based on an asset matrix. Fees are charged to the account on a quarterly basis.

If you are going to manage my account, will you obtain my permission every time you buy or sell something?

You will be working with both a CERTIFIED FINANCIAL PLANNER" professional and a Financial Paraplanner Qualified Professional" practitioner.



WiserAdvisor provides referrals to financial professionals of LPL Financial, LLC (LPL). WiserAdvisor is not a current client of LPL for brokerage or advisory services. Financial professionals of LPL pay WiserAdvisor cash compensation for these referrals, which creates the incentive for WiserAdvisor to make these referrals, resulting in a conflict of interest.



Additional Detailed Disclosures



Securities and Advisory services offered through LPL Financial. A Registered Investment Advisor. Member FINRA/SIPC. www.FINRA.org : www.SIPC.org. LPL Financial is not affiliated with WiserAdvisor.com


Registered Representative:


Investment Advisor Representative:


Acknowledged fiduciary:


Compliance Disclosures in Last 5 years:

Have a clean record

Criminal Disclosures in Last 5 years:

Have a clean record

Office Hours

Mon. 8:00 AM - 5:00 PM
Tue. 8:00 AM - 5:00 PM
Wed. 8:00 AM - 5:00 PM
Thu. 8:00 AM - 5:00 PM
Fri. 8:00 AM - 4:00 PM

Communities Served

Atlantic Beach Fernandina Beach
Green Cove Springs Jacksonville
Jacksonville Beach Middleburg
Neptune Beach Orange Park
Ponte Vedra Beach Saint Augustine
Saint Johns

Awards & Recognitions

President for Financial Planning Association

Award for service as President of Financial Planning Association of North Florida.

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