Jax Wealth Advisors

Tel: 904-296-7526
3840 Belfort Road
Suite 103
Jacksonville, FL 32216

Strategy Based I Process Driven

Jax Wealth Advisors | Financial Advisor in Jacksonville ,FL

About Jax Wealth Advisors

Our Financial Advisors create objective, customized strategies to help manage, preserve, and transfer our client's wealth. We have developed a rigorous integrated process which incorporates three key pillars: Fundamental Risk Process, Proactive Investment Strategies, and Customized Financial Planning. Our structured system starts with your personal Risk Number® which we use to establish a Risk Managed portfolio that responds to the changing markets. This portfolio is then integrated into a Financial Plan that aims to increase the probability that you will never run out of money, especially in retirement. Our comprehensive financial planning will help organize your assets, insurance, liabilities, and estate documents to help you simplify, consolidate and integrate every aspect of your financial future, so you can devote your time to what's most important to you - your family and lifestyle.

As CERTIFIED FINANCIAL PLANNER™ practitioners, we've long held ourselves to the fiduciary standard. We welcome the cornerstone of the new CFP Board's Code of Ethics, effective October 1, 2019, as "a CFP® professional's duty to act as a fiduciary, in the best interest of the client, at all times when providing financial advice to a client" to reflect the commitment to which all CFP® professionals are required, to comply to the high standards of competency and ethics.

We are an independent, fee only financial services firm, that has an alliance with LPL Financial, the nation's largest Independent Broker/Dealer (as reported in Financial Planning magazine June 1996-2019, based on total revenues). Our practice is currently limited to 120 families.

General Information

Firm Start Year:   2003
No.of Employees:   2-4
Gender:   Male
Insurance License#:   A156601
Name of Broker/Dealer:   LPL Financial
Name of Custodial Firm:   LPL Financial
States Licensed in:   Securities Registrations held with LPL Financial, The LPL Financial representative associated with this website may discuss and/or transact securities business only with residents of the following states: AL CA CO CT FL GA KY MD MS OK OR SC TN VA
Number of Years with Current Firm:   16
Work Experience:   Over 20 years of comprehensive Financial Planning and Investment Management experience, including all areas of financial planning. Past President of the North Florida Financial Planning Association. Past adjunct professor, instructing all areas of the CFP® program.
I work with the following types of clients:   Non-Profit Organizations, Individual Investors, Businesses
Advisory Services Provided:   Tax Advice and Services, Financial Planning for Businesses, Financial Planning for Individuals, Education Funding and Planning, Money Management, Wealth Management, Retirement Planning, Portfolio Management, Estate Planning & Trusts, Financial Advice & Consulting, Insurance Planning, Annuities


Investment Types:   Exchange Traded Funds (ETFs), Alternative Investments, Mutual Funds, Stocks, Annuities, Bonds, Insurance, Socially Responsible Investments (SRI)
I can meet clients in the following ways:   At your office, Via Phone, At my office, Video Conference

Qualifications & Memberships

Insurance and Annuity Licenses:   Disability, Long Term Care, Annuity, Life, Variable Annuity, Variable Life
Financial Organization Memberships:   Financial Planning Association (FPA)


Registered Representative:   Yes
Investment Advisor Representative:   Yes
I am an acknowledged fiduciary:   Yes
Compliance Disclosures in Last 5 years:   I have a clean record
Criminal Disclosures in Last 5 years:   I have a clean record

Compensation and Fees

Fee Structure:   Fee-Based
Minimum Portfolio Size for New Managed Accounts:   $250K
Fee % Based on Assets:   .55 - 1.15


Bachelors of Business Administration - Business Administration  University of Memphis - Memphis, Tennessee
September 1982-December 1986

Bachelors of Business Administration - Finance Management  University of Arkansas - Fayetteville, Arkansas
May 1995-May 1998

Masters of Business Administration - Business Administration and International Business  Nova Southeast University - Ft. Lauderdale, Florida
September 1991-December 1993

CERTIFIED FINANCIAL PLANNER ™ Practitioner - Financial Planning  College for Financial Planning - Denver, Colorado
September 1995- September 1997

Financial Paraplanner Qualified™ Professional  - Financial Planning  College of Financial Planning - Denver, Colorado
September 2013- April 2014

Bachelors of Business Administration - Financial Services  University of North Florida - Jacksonville, Florida
January 2014-April 2018


  • Why should I choose you as my financial advisor? We have been practicing as investment advisor representatives and financial planners for a combined 30 plus years. Education includes BBA in Business, MBA, CERTIFIED FINANCIAL PLANNER™ practitioner and Financial Paraplanner Qualified Professional™ practitioner. Lee has served as President of the Financial Planning Association in North Florida and has served as an adjunct-professor teaching the CFP® program.
  • What are your qualifications? What is your education background? Our planning approach is holistic and serves as one guiding principle, "win by not losing, or not losing much." Our slogan "Strategy Based | Process Driven" embraces our financial planning principle as guided by the risk-managed strategy built upon the structured proactive investment process.
  • How do you charge for your services? Full service financial planning providing holistic financial advice, including investment, risk management, financial planning, and estate planning services.
  • How are you compensated? How will I pay for your services? We currently manage about 90 families. Our practice is limited to no more than 120 families.
  • If you are going to manage my account, will you obtain my permission every time you buy or sell something? You will be working with both a CERTIFIED FINANCIAL PLANNER™ professional and a Financial Paraplanner Qualified Professional™ practitioner.
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Securities and Advisory services offered through LPL Financial. A Registered Investment Advisor. Member FINRA/SIPC. www.FINRA.org : www.SIPC.org. LPL Financial is not affiliated with WiserAdvisor.com

H. Lee Little

H. Lee Little


Lee started his independent financial services firm in 1996, intent upon providing personal, process driven guidance that high-net-worth individuals, retirees, and business owners need to pursue their financial goals. As independent advisors,Lee says,we create objective, customized planning strategies to help manage, preserve, and transfer our client's wealth. We are committed to helping individuals and families pursue their goals through what is most important to them: their personal values.

Lee's credentials encompass a bachelor's degree in Business Administration, an MBA, and the designation of CERTIFIED FINANCIAL PLANNER™ practitioner. He served as President of the North Florida Chapter of the Financial Planning Association and as an adjunct professor. His education, and over 2 decades of experience, have made him a multi-faceted professional capable of evaluating virtually all areas of a client's financial life, designing strategies to address the needs of each aspect, and weaving the strategies into an integrated plan so all pieces work together efficiently.

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My Services

Financial Advice & Consulting

As a team of certified financial planners and financial paraplanners with over 30 years of combined financial experience the majority of our business is providing ongoing, detailed investment, retirement, and income planning and advice through customized financial plans.

Financial Planning for Individuals

The focus of our business is providing financial, retirement, and income planning advice to families and individuals. With an extensive combined experience, we look forward to designing individual plans for each of our clients to help them work towards achieving their goals. Each plan is regularly reviewed during annual client meetings or more frequently as determined due to individual circumstances.

Financial Planning for Businesses

We offer access to 401K and Defined Benefit programs for small businesses to help both employers and employees work towards reaching their retirement goals. We offer help with the design and implementation of these plans so the small business, highly compensated employees can maximize their contributions to the company's qualified plans.

My Team

Valerie J. Heineman Valerie J. Heineman Financial Paraplanner

Valerie graduated from the University of Arkansas, Fayetteville, in 1998 with a BSBA in Finance Management. That same year, she relocated her family to Jacksonville, Florida, obtained her securities registration and began her investment career with one of the state’s largest banks. She later joined a regional investment firm as a Registered Assistant and then went on to become a financial planner utilizing investment and insurance products for her clients. In January 2008, she jo ...more

H. Connor Little H. Connor Little Financial Planning Assoc

Connor began his financial services career at Northwestern Mutual as a financial intern earning his Florida Life and Health insurance license while attending college in 2017. He joined Jax Wealth Advisors later that year. As a Financial Planning Assistant, Connor has earned both his Series 7 and Series 66 securities registrations currently held with LPL Financial. He graduated from the University of North Florida (UNF) with a Bachelor's degree in Financial Services. Connor has ...more

Office Hours

wiseradvisor-balck-li-img Mon. 8:00 AM - 5:00 PM
wiseradvisor-balck-li-img Tue. 8:00 AM - 5:00 PM
wiseradvisor-balck-li-img Wed. 8:00 AM - 5:00 PM
wiseradvisor-balck-li-img Thu. 8:00 AM - 5:00 PM
wiseradvisor-balck-li-img Fri. 8:00 AM - 4:00 PM

Communities Served

Atlantic Beach Fernandina Beach
Green Cove Springs Jacksonville
Jacksonville Beach Middleburg
Neptune Beach Orange Park
Ponte Vedra Beach Saint Augustine
Saint Johns

Awards & Recognitions

President for Financial Planning Association

Award for service as President of Financial Planning Association of North Florida.

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