Vetted Advisor's Table

Alex Petrovic, CFP®
Petrovic Financial Services

Tel: 913-385-5523
4200 Somerset Dr
Suite 217
Prairie Village, KS 66208
Petrovic Financial Services | Financial Advisor in Prairie Village ,KS

Fee-Only Comprehensive Financial Planning and Investment Management

About Alex Petrovic

Alex Petrovic, III is the president and owner of Petrovic Financial Services, a fee only financial planning and investment management firm. He is a Certified Financial Planner professional with 20 years of experience and is a third-generation financial advisor. Within the past ten years he was chosen to be successor for two long-time advisors and formed his own firm.

Alex was born in Kansas City, attended Rockhurst High School, and graduated magna cum laude from Truman State University with a Bachelor of Science in Finance and a minor in economics. Alex is a member of the Kansas City chapter of the Financial Planning Association, the professional organization for Certified Financial Planners. He is also a member of the National Association of Personal Financial Advisors (NAPFA). He has been a Rotarian since 2007 and previously served on the Plaza Rotary Club Board. He also served in several volunteer roles for over a decade for his fraternity Beta Theta Pi.

Alex is a devoted family man. Alex and his wife, Dasha, have a playful, happy 6 year-old named Benjamin and a toddler, Alex, IV..

About Petrovic Financial Services

We're a full-service firm offering investment management and financial planning services. This includes retirement planning, tax strategies, and insurance and estate planning. We offer personalized service and customized investment and financial planning designed for your unique situation.

Our clients include corporate executives, business owners, retirees, and people who are planning to retire well. Our clients also include multiple generations of several families.

We differ from many advisers because we're a fee only fiduciary firm. Fee only means we do not accept commission compensation since we do not sell products such as insurance or annuities. As a fiduciary, we are always legally bound to put your interests first and disclose any conflicts of interest.

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General Information

Firm Start Year:   2012
No. of Employees:   5-9
Name of Broker/Dealer:   Alexander M. Petrovic, III
Name of Custodial Firm:   Raymond James
States Licensed in:   KS & MO
Number of Years with Current Firm:   20
Work Experience:   Prior to his financial planning career, Alex worked for The Boeing Company in Seattle as a lead financial analyst and as a U.S. Peace Corps volunteer in the Ukraine. In 2005, he returned home to Kansas City and joined his father's financial services firm. They worked together for 12 years (until his father's passing) delivering financial planning and investment management services to their clients.
Work with the following types of clients:   Non-Profit Organizations, Individual Investors, Businesses, Investment Clubs
Foreign Languages Serviced:   English
Advisory Services Provided:   Financial Advice & Consulting, Investment Advice & Management, Estate Planning & Trusts, Financial Planning, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Planning for Individuals, Financial Planning for Businesses, Tax Advice and Services, Portfolio Management


Investment Types:   Mutual Funds, Insurance, Bonds, Stocks, Annuities, Exchange Traded Funds (ETFs), Socially Responsible Investments (SRI)
Can meet clients in the following ways:   Your Home, Our Office, Phone, Your Office, Email, Video Conference, Our Offices

Firm Information

Firm's Number of Clients:   160
Firm's Number of Planning Clients:   100
Firm's Number of Managed Clients:   160
Assets Managed by Firm:   $162,000,000
Advisor's Number of Clients:   160
Advisor's Number of Managed Clients:   160
Advisor's Number of Planning Clients:   100
Assets Managed by Advisor:   $162,000,000

Compensation and Fees

Fee Structure:   Fee-Only
Minimum Portfolio Size for New Managed Accounts:   $250,000
Compensation Methods:   Flat Fee, Based on Assets
Fee % Based on Assets:   1.00%
Hourly Rate:   N/A
Additional Details on Charges:   We normally charge about 1% for the first million of assets and less for assets over one million, We also manage smaller portfolios for Young Professionals and our client's children.
Minimum Fee Charged for Managed Accounts:   N/A
Minimum Fee Charged for Hourly Planning Accounts:   N/A

Board Positions

Organization :   Plaza Rotary Club, Kansas City, MO
Position :   Youth Development Chair
Duration :   01/01/2007-12/01/2017


Bachelor of Science  - Finance with a Minor in Economics   Truman State University  - Kirksville, MO

Financial Services

Financial Planning for Individuals

At least one meeting a year will be dedicated to a deep dive into one or more financial planning topics. Together, our advisors proactively determine which financial planning topics should be reviewed. These topics include:

*Estate planning

*Tax strategies

*Insurance planning, including life, disability, long-term care, and property and casualty

*Employer benefits

*Education planning

*Budgeting and cash flow

Some advisors only provide deep, detailed financial planning at the beginning of the client relationship. As with retirement planning, we monitor your financial plan by reviewing each area every few years, or more frequently as needed. Life changes, and so should your financial plan.

Financial Advice & Consulting

As trusted advisors, our job is to help you address the complexities of today's marketplace with professional guidance, a disciplined process, proper resources and unceasing vigilance.. As trained professionals, it is our privilege to offer you this kind of service because in your busy life, you have better things to do than keeping up with the markets.

Portfolio Management

Our investment management services include the following:

Help you establish your investment goals and assess your risk tolerance

Help you select a suitable asset allocation model and the appropriate investments based on your goals and risk tolerance

Monitor the performance and risk of your portfolio allocation and investment managers

Review the performance of your Raymond James accounts at each meeting

Research and monitor your employer retirement plans (401k, 403b, restricted stock, stock options, etc.) for you

Active tax and cost-efficient investment portfolio management for assets held at RJ. This will include manager and strategy selection

As requested, implementation of cost and tax efficient liquidations for unanticipated cash flow needs

Help you update your portfolio as your needs change

Review your risk tolerance every 3 - 4 years or earlier if your personal or financial situation changes

Coordinate the establishment of appropriate Raymond James accounts and related asset transfers

Online access to your Raymond James accounts

Depending on your account activity, receive quarterly or monthly Raymond James account statements

Retirement Planning

The majority of your working years have been spent building your savings with the goal of a confident retirement and perhaps preserving a portion of your estate for your heirs.

We provide you with detailed retirement projections that incorporate your expenses, investments, Social Security and any pensions or other income you might have.

We also take the extra step to analyze various scenarios for you. Based on your situation, these could be:

" Different life expectancies

" Maximizing your Social Security benefits

" Various pension payment options

" Paying off your mortgage, or keeping a balance

" Self-funding a long-term care event

We also want to emphasize that we monitor a client's retirement by doing a retirement projection every few years, or more frequently if a client's situation changes. This contrasts with some advisors who only run a retirement analysis once at the beginning of the client relationship.

Insurance Planning

We are a fee-only firm and do not sell insurance for a commission. However, we will review your various insurance policies and provide recommendations.

How much life insurance do you need now? If you have a policy with a big premium and it's time to renew, we check if you need to renew it or is it time to cancel?

Do you need more disability coverage? When you're closer to retirement, can you drop that disability coverage?

Long-term care insurance - how much coverage should you get? With the recent huge price increases in this area, we've worked to help clients trim the benefits where possible to help mitigate premium increases.

We review your property & casualty policies, to pinpoint any holes in coverage, most of which are inexpensive to fix.

On all of these, we help you get quotes from various sources and work with you to evaluate the quotes.


We do not sell annuities because we cannot accept commission compensation. We are a fee-only firm and use the fiduciary standard. That means we must act in the client's best interest; that's you! We will, however, help answer any questions and offer our advice about your existing annuities

Tax Advice and Services

We try to moderate taxes by the choice of investments we use. We have minimal selling and buying, which keep gains from showing up on your tax return. We harvest losses and gains during the year, trying to net taxable gains to zero when feasible.

When we've made a lot of money on an investment, we often sell over multiple tax years to minimize your tax bill. For example, we purchased a mutual fund 9 years ago for our client and sold out of it over 3 tax years. So, we avoided huge gains hitting a client's tax return in a single year bumping them up into a higher tax rate.

We often custom-manage a taxable account in order to keep taxes down.

401K Rollovers

We will research and monitor your employer retirement plans (401k, 403b, etc.). We will also help verify how much you are contributing each year, verify how much of the employer match you are receiving, and place trades in your accounts when needed.

We can also manage your 529 education plans, employer stock purchase plans, and executive restricted stock and stock option plans.

For all accounts under our management, we review the accounts and investments at your investment review meetings.

Estate Planning & Trusts

Creating a financial plan helps you see the big picture and set long and short-term life goals, a crucial step in mapping out your financial future. When you have a financial plan, it's easier to make financial decisions and stay on track to meet your goals. Working with a Certified Financial Planner"/professional can give you confidence knowing you have a plan in place designed to/help you reach financial success.

We recommend estate planning approaches based on your situation. Trusts are better for some clients, while beneficiary designations may suffice for others (and be cheaper).

Our estate planning schedule organizes all your assets, not just the investments, and ensures you have the titling and beneficiaries set up correctly, per your desires and your attorney's instructions. We review your trust documents, your wills, your powers of attorney from a financial planning perspective. We have also reviewed client's prenup agreements prior to getting married.

If you desire, we can accompany you to meetings with your estate planning attorney, to help with what needs to get done.

Our Comprehensive Financial Planning and client relationship management process is designed to enhance your financial foundation to help you enjoy greater freedom and independence during your retirement. After we gather all your financial information, our team works with you to design a plan to organize and manage your finances, achieve your goals and enjoy your life.

Education Funding and Planning

We recommend how you can best save for college for your kids or grandkids; there are many options, some of which save on taxes. We manage the investments in those accounts. You'll know how much you need to save each year based on the colleges you have in mind.

Investment Advice & Management

We are research-driven and use many sources of professional-grade research. We incorporate third-party analysis which tells us when passive index funds may deliver better returns, or when active funds may outperform, in a given area of investing.

We do not delude ourselves, or you, that we are smarter than everyone else. If the research points in a certain direction which will give us a better return with the risk level we want, we use it.

We manage your money via our Investment Committee combining years of experience with deep knowledge, to drive our decisions. We believe that a collection of minds is superior to any one person's opinion or belief. That's the team you want managing your money.

Three of our committee members are CFP planners, specializing in different aspects of wealth management. To pass the CFP exam requires intense study for a least a year and is the gold standard of qualification in our industry.

Wealth Management

As trusted advisors, our job is to help you address the complexities of today's marketplace with professional guidance, a disciplined process, proper resources and unceasing vigilance.

As trained professionals, it is our privilege to offer you this kind of service because in your busy life, you have better things to do than keeping up with the markets.

Risk Management

When we work with a new client, the first step is to assess how much investment risk you should take. We do this by using a risk tolerance assessment, along with conversations about your financial situation, your goals for your money, your personal level of risk taking and your ability to withstand losses in a bear market.

After we agree upon a risk level, we analyze your current investments and develop a proposal that shows you how we will invest each of your accounts. The proposal will also take into consideration any investments you may want to keep and investments with large unrealized capital gains, as well as any tax implications of the proposed trades. Rest assured, before we place any trades in your accounts, you will clearly understand how we will invest your portfolio and any costs or taxes associated with our recommendations.

After we implement the agreed-to proposal, our Investment Committee continually monitors the investments in our client's portfolios. At your meetings, you will see Monitoring Reports that show you how the investments are performing.

Money Management

First, we believe diversification and a long-term perspective helps lower your risk of loss and helps increase long-term returns. We do not believe active trading or short-term trading strategies are helpful or appropriate for most investors. Therefore, we usually invest our clients in diversified stock and bond portfolios built for the long-term.

Second, we use indexed investments in client portfolios. What are indexed investments? These are investments that are designed to track an index, such as the well-known S&P 500 U.S. stock index. We use indexed investments in our portfolios for two important reasons. The first is because research has shown it is very difficult for mutual funds to beat their respective index, or benchmark. Morningstar and Standard and Poor's research has shown over the past 5, 10, 15 and 20 years, most mutual funds do not beat their benchmark. The second reason is indexed investments usually have much lower expenses, and Morningstar has consistently emphasized that cost matters when investing for the long-term.

Third, we believe your portfolio needs to invest in our global economy. Many of our largest companies operate globally, in many different countries. Your investments need to reap the benefits of economic successes happening abroad.


Why should I choose you as my financial advisor?

We have the privilege of managing our client's life savings and with that privilege comes great responsibility. Because of this responsibility, we pride ourselves on providing complete transparency, excellent client service, attention to detail and customized investment and financial planning, suited for each of our client's needs. Our clients tell us that we treat them like family and feel we are always looking out for their best interests.

What are your qualifications? What is your education background?

Three of our team members are Certified Financial Planner" professionals with college degrees, specializing in different aspects of wealth management. To pass the CFP exam requires intense study for a least a year and is the gold standard of qualification in our industry. All of our team members have different prior work experiences - with insurance companies, employee benefit companies, mutual fund companies, and financial advisory firms. That means we harness a huge resource for you when we work on your investments, your retirement plans, employer benefits and tax strategies.

How are you compensated? How will I pay for your services?

Firstly, we are completely transparent and disclose our fees before you become a client. Most of our compensation is from an assets-under-management fee. This means we charge our clients a small percentage on their investments that we manage, whether those managed investments are held at Raymond James or a client's 401k with their employer. A simple example of this would be charging an annual 1% assets-under-management fee on your investments that we manage. Every quarter, we would bill the client a fourth of 1%. NOTE: For assets over 1 million, we discount our fees accordingly.

If you are going to manage my account, will you obtain my permission every time you buy or sell something?

It depends on how you designate your client agreement. There are 3 levels of discretion: Full Discretion - you give us full discretion to place trades without prior notification; Limited Discretion - you give us limited discretion based on certain terms; No Discretion - we will not buy or sell without your written permission NOTE: Please know that with all discretion levels, we provide our trade rationale to all clients. no matter their discretion level and will provide you, in a timely manner, complete details of trades.

How many clients do you currently manage?

We currently manage investment accounts for 160 clients. We provide financial and retirement planning for 100 of our clients.



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Additional Detailed Disclosures



Petrovic Financial Services is an independent SEC Registered Investment Advisory firm. Petrovic Financial Services and its representatives do not provide tax or legal advice, and nothing herein should be construed as such. Always consult with your tax advisor or attorney regarding your specific circumstances.


Registered Investment Advisor:


Acknowledged fiduciary:


Compliance Disclosures in Last 5 years:

I have a clean record

Criminal Disclosures in Last 5 years:

I have a clean record

Office Hours

Mon. 8:30 AM - 5:00 PM
Tue. 8:30 AM - 5:00 PM
Wed. 8:30 AM - 5:00 PM
Thu. 8:30 AM - 5:00 PM
Fri. 8:30 AM - 5:00 PM

Communities Served

Entire Kansas City Metropolitan Area and many other states where we have clients

Awards & Recognitions

Eligibility criteria: 1. Credentialed as a registered investment adviser 2. Actively licensed as a registered investment adviser or as a principal of a registered investment adviser firm for a minimum of 5 years 3. Favorable regulatory and complaint history 4. Fulfilled their firm review based on internal standards 5. Accepting new clients. Evaluation criteria considered 6. One-year client retention rate 7. Five-year client retention rate 8. Non-institutional discretionary and/or non-discretionary client assets administered 9. Number of client households served 10. Education and professional designations

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