William Waggoner II

Tel: (248) 266-2900
Suite 105
Rochester, MI 48307

We believe financial concerns shouldn't keep you up at night

Stoney Creek Advisors, LLC | Financial Advisor in Rochester ,MI

About Stoney Creek Advisors, LLC

Stoney Creek Advisors, LLC, is an independent, fee-based RIA firm
located in Rochester Hills, MI. We believe financial concerns
should not keep you up at night, and you should not have to be a
financial advisor to understand your finances and how they can
work for you. We continuously manage your investments against
losing massive amounts of money, using a time-tested, rules-based
system that removes emotion from investing. Our definition of
investment success is participation in growth during favorable
market conditions while reducing the amount of account risk
during long-term unfavorable investment conditions. We keep you
on the right side of market conditions while focusing on
achieving your financial goals. Establishing a plan to help you
protect your family from the unexpected twists of life can
provide you the peace of mind you need to rest easy at any time
of day.

25 Years of Experience



General Information

Firm Start Year:   2016
No.of Employees:   5-9
Insurance License#:   NIP# 985887
Name of Custodial Firm:   TD Ameritrade Institutional
States Licensed in:   Michigan
Number of Years with Current Firm:   2
Work Experience:   My partner and I each have 25 years of experience
in the financial services industry.
I work with the following types of clients:   Individual Investors , Businesses


Services

Investment Types:   Mutual Funds , Bonds , Exchange Traded Funds (ETFs) , Annuities , Stocks , Insurance , Socially Responsible Investments (SRI)
I can meet clients in the following ways:   At my office , At your home , At your office , Via phone , Via email , Video Conference


Qualifications & Memberships

Insurance and Annuity Licenses:   Health , Life , Long Term Care , Annuity
Financial Organization Memberships:   Paladin Registry


Firm Information

Firm's Number of Clients:   300
Firm's Number of Managed Clients:   300
Assets Managed by Firm:   $30,000,000
Advisor's Number of Clients:   150
Advisor's Number of Managed Clients:   150
Advisor's Number of Planning Clients:   0
Assets Managed by Advisor:   $30,000,000


Compliance

Registered Investment Advisor:   Yes
Investment Advisor Representative:   Yes
I am an acknowledged fiduciary:   Yes
Compliance Disclosures in Last 5 years:   I have a clean record
Criminal Disclosures in Last 5 years:   I have a clean record


Compensation and Fees

Minimum Portfolio Size for New Managed Accounts:   $50,000


Education

Master of Science in Finance - Finance / Economics  Walsh College - Troy, MI
1990-1993



Faqs

  • Do you have a customer satisfaction or refund policy? Yes. We bill quarterly, in advance. If a client chooses to leave during a quarter, the client will be rebated for the time not under our management.
  • What services do you provide? What are your specialties? We are an independent, full-service fiduciary offering all investment and insurance-related solutions.
  • What is your experience? How many clients do you currently manage? My partner and I have 25 years of experience each in the financial industry. Our firm manages over 150 client households (over 300 accounts).
  • What financial institution(s) do you represent? TD Ameritrade Institutional is our custodian. We are an independent advisor; therefore, we are not affiliated with any specific investment and insurance products. We also have access to most independent insurance companies.
  • How do you charge for your services? We are a fee-based fiduciary advisor; we bill quarterly, in advance, based on assets under management, directly from our clients' custodial (TD Ameritrade) accounts.
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Disclaimer

Investment advisory services are offered through Stoney Creek Advisors, LLC. Stoney Creek Advisors, LLC, is a Michigan state-registered investment adviser located in Rochester Hills, MI. A copy of Stoney Creek Advisors, LLC's current written disclosure statement discussing Stoney Creek Advisors, LLC's business operations, services, and fees is available at the SEC's investment adviser public information website - www.adviserinfo.sec.gov or from Stoney Creek Advisors, LLC, upon written request. Insurance products are offered through Stoney Creek Partners, LLC. Stoney Creek Advisors, LLC, does not provide tax and legal advice.

William Waggoner II

William Waggoner II


Bill has 25 years' experience in the Financial Services Industry as a branch manager, compliance officer, and financial adviser. He specializes in retirement planning, estate preservation, and long-term care planning. Bill grew up in Michigan, and after high school, he spent eight years in Arizona. Given his love of water and boating, he returned to the Great Lakes area. He currently lives in Troy, MI. His hobbies include reading, gardening, and boating. Bill has a Master's of Science in Finance from Walsh College and is an adjunct professor of Economics at Oakland Community College.

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My Services


401K Rollovers

We help clients roll their company retirement plans into their own IRA. We can also help non-retired clients manage their current company retirement plans until they retire.


Insurance Planning

We offer all types of insurance planning and are not affiliated with any specific insurance companies.


Annuities

We offer all the different types of annuities and are not affiliated with any specific insurance companies.


My Team


Peter Mitroff

Peter Mitroff


Vice President / IAR

Pete has been managing the diverse financial planning needs of high net-worth individuals since 1996. His primary specialties include income and retirement planning, and consulting clients on minimizing the impact of taxation on current and future income. Pete was born, raised, and educated in Michigan, where he and his wife, Amy, are now raising their four children. As a former PGA professional, Pete's heart is on the golf course, but he also plays an active role within the Rochester ...more

Heather Bonner

Heather Bonner


Office Manager

Heather's years as an office assistant, stage manager/director, and college instructor have contributed to her strong conviction in personal reliability and her passion for organization and streamlined processing. Perhaps unorthodox for the industry, she received both her Bachelor's and Master's in English from Oakland University. In her free time, she reads and writes fantasy-fiction and plays an active role in the Cystic Fibrosis research community.

William A.  Waggoner II

William A. Waggoner II


President/Chief Complianc

Bill has 25 years' experience in the Financial Services Industry as a branch manager, compliance officer, and financial advisor. He specializes in retirement planning, estate preservation, and long- term care planning. Bill grew up in Michigan, and after high school, he spent eight years in Arizona. Given his love of water and boating, he returned to the Great Lakes area. He currently lives in Troy, MI. His hobbies include reading, gardening, and boating. Bill has a Master's of Science i ...more

Communities Served

Allenton Almont
Armada Birmingham
Bloomfield Hills Center Line
Clarkston Clawson
Davisburg Dearborn
Dearborn Heights Detroit
Eastpointe Fair Haven
Farmington Ferndale
Fraser Goodrich
Grosse Pointe Harper Woods
Highland Keego Harbor
Lake Orion Leonard
Livonia Memphis
Metamora Milford
Mount Clemens New Baltimore
New Haven Northville
Novi Oak Park
Ortonville Oxford
Pontiac Redford
Richmond Rochester
Romeo Roseville
Royal Oak Saint Clair Shores
Southfield Troy
Utica Walled Lake
Warren Washington
Waterford Wixom

Office Hours

wiseradvisor-balck-li-img Mon. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Tue. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Wed. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Thu. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Fri. 9:00 AM - 5:00 PM