PFS Investments

Tel: (585) 500-6025
1401 Stone Rd
Ste 303
Rochester, NY 14615

Primerica is a Main Street Company for Main Street America

PFS Investments | Financial Advisor in Rochester ,NY

About PFS Investments

We help Main Street families get the protection they need at a price they can afford, invest for the future and get out of debt. We teach families fundamental financial principles that aren't taught in school and we give them an opportunity to build a business and transform their life.

Primerica (NYSE: PRI) is the largest independent financial services organization in North America, serving middle-income households in the U.S., Canada and the territories of Puerto Rico and Guam. Its International Headquarters is located in Duluth, GA. Our distribution model uniquely positions us to reach underserved middle-income consumers in a cost-effective manner and has proven itself in both favorable and challenging economic environments. Pioneering the concept of "Buy Term (Life Insurance) and Invest the Difference." This core philosophy illustrated the idea that its mostly middle-income client base could purchase sufficient protection with term life insurance and also systematically save for the future in a separate investment vehicle such as mutual fund Individual Retirement Accounts (IRAs).

General Information

Firm Start Year:   1977
Insurance License#:   LA-1534249
States Licensed in:   NY, MI, PA

Qualifications & Memberships

Insurance and Annuity Licenses:   Annuity, Life, Variable Annuity


  • What services do you offer? We offer personal financial education with families, individuals and also in businesses. We offer complimentary education workshops to employees to help partner with current retirement plans and assist in other opportunities and challenges that people have planning for the future.
  • How are you compensated? How will I pay for your services? Our compensation structure is unique to our industry. We don't ever charge our clients for the services we provide. We get paid by other companies to teach and work with our clients.
  • Have you ever been charged with any breaches? No
  • What is your approach to 401 K plan rollovers? Every person's situation is unique but we do first find out what your individual goals are and then show you different options on how to reach this goals. Some of the different areas we look at are returns, but also risk levels, time frames and how to lower fees and save you money in expenses.
  • What financial institutions do you represent? We work with numerous institutions across the industry, which gives us a very large number of options when looking at recommendations for our clients.
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In 1977, we were founded on a simple idea: Just do what's right. That concept remains at the heart of everything we do for Main Street families every day. We teach people how money works, because we believe a solid financial knowledge foundation is the key to making healthy money choices. We pioneered the "Buy Term and Invest the Difference" philosophy - a crusade which revolutionized the life insurance industry and the investment business. And from the beginning, we have only offered term life insurance as part of our commitment to only market products that are right for the consumer, a philosophy we still apply to our solutions today. HOW MONEY WORKS When it comes to finances, how much do you know? If you're like most people, you probably know little about personal finance. Perhaps you think long-term security is impossible on your income. But, the truth is, no matter what your income level, you can achieve financial security. You just have to take the time to learn a few simple principles.

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My Services

Financial Advice & Consulting

While other financial services companies typically focus on the wealthy, we serve Main Street families in neighborhoods all across North America. We take an educational approach and offer financial tools to help our clients reach their goals. The complimentary Financial Needs Analysis asks all the right questions to identify exactly where a family is on the path to their goals, and then suggests Primerica solutions that both fit their needs and budget, and help them stay on track for those dreams.

Portfolio Management

There's no doubt that investing in mutual funds involves risk. But a PFS Investments representative can help you to understand those risks, and guide you to mutual funds that match your investment objectives and risk tolerance. PFS Investments' Mutual Fund Providers: AB American Century Investments American Funds Invesco Fidelity Advisor Funds Franklin Templeton Investments Legg Mason MFS Investment Management OppenheimerFunds Amundi Pioneer Putnam Investments

Insurance Planning

Primerica's independent licensed representatives educate their clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, mutual funds, annuities and other financial products. Primerica insured approximately 5 million lives and had over 2 million client investment accounts at December 31, 2018. Primerica, through its insurance company subsidiaries, was the #2 issuer of Term Life insurance coverage in North America in 2017.

My Team

Aaron Haltermann
Aaron Haltermann Regional Vice President
Aaron has been in the industry for over 13 years. His comprehensive, customized approach has served families all over upstate NY from those just getting started, to those already enjoying financial independence. With an education centric model, his services allow people to spend less time worrying about money l, and more time enjoying their lives. If you know better, you can do better. It's possible to change "I'm worried" to "I'm ready", and THAT is FREEDOM.

Kyle   Wentland
Kyle Wentland
Like many young couples, my wife and I struggled with money when we were younger. We decided to take action and enrolled in some classes to gain better knowledge and control of our finances. Through the next decade we implemented and continued to grow in financial planning for our own household. A few years back I was blessed to work for a boss that I could no longer work for. I began to look at other paths for my life and it was my financial advisor that encouraged me to explore ...more

Office Hours

wiseradvisor-balck-li-img Mon. 9:00 AM - 8:00 PM
wiseradvisor-balck-li-img Tue. 9:00 AM - 6:00 PM
wiseradvisor-balck-li-img Wed. 9:00 AM - 8:00 PM
wiseradvisor-balck-li-img Thu. 9:00 AM - 8:00 PM
wiseradvisor-balck-li-img Fri. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Sat. 9:00 AM - 8:00 PM

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