Helping clients achieve extraordinary financial goals is the undeviating focus at TrueNorth Wealth. That focus is continually driven, sharpened, and inspired by the remarkable ways in which our clients pay the price their goals demand. Although every clients individual journey to significant wealth is unique, each path is deeply marked in some way by tremendous dedication and overwhelming sacrifice. TrueNorth Wealth is a fee-only wealth management firm. This means there are no commissions, no affinity kickbacks, and no ulterior motive for us to place clients in any particular security or investment. It means that you get customized advice built around you, and you never have to wonder about the incentives motivating our advice. That type of fiduciary arrangement is important to nearly all our clients. We earn our fees by leveraging our professional investment knowledge and tax expertise, not by pushing certain investment products. Each one of our advisors is a true fiduciary in every sense of the word. Whats best for the client is our only thought, and our own success depends entirely on the satisfaction of those we serve. We charge a small fee that is based solely on the assets we manage. We believe this is a healthy arrangement because it incentivizes us to grow your account. Other firms may generate significant amounts of revenue for themselves without their clients accounts growing at all.
Richard Hopkins Hopkins, MD, CRPCA®
Financial Advisor
Richard is a teacher in every facet of his life. He thrives on helping others understand the concepts he has learned through years of study, practice and hard work. Richard has many interests, coupled with a passion for learning; helping him to fit them all in. Fortunately, organization is one of his many talents!
Jared Empey, MSFS
Financial Advisor
Jared Empey has always had a desire to serve others. Over the years, he has advised friends and family members in regard to budgeting and taxes. While attending Southern Utah University, he connected with Marty Watkins and joined Association Financial Services in May of 2015 as an intern. Jared quickly discovered that he is passionate about financial planning. He loved the idea of developing a close relationship with clients while providing a great service for a great price. Jared moved to Boise in August of 2016 to help Marty with the IMA Financial Services practice.
After concluding this would be his life-long career, he became licensed as an Investment Advisor Representative. Jaredââ¬â¢s background in accounting provides the additional benefit of tax planning strategies. He has also gone on to earn his Masters of Science in Financial Services from the American College of Financial Services, and is working towards the Certified Financial Planner designation.
Jared is passionate about physical fitness and loves advising others about their health and wellness in addition to their finances. He also enjoys mountain biking, hiking, and camping. Jared is happily married and loves spending time with his wife.
Brett Weston, CFPî
Financial Advisor / Lead Paraplanner
Brett is a learner and a planner. He was drawn to financial planning by his desire to help himself and others navigate the complex world of personal finance. He is a people person and enjoys being involved in his community. His skill is in finance, but when asked about what additional skill he would like to master, he answered,DIY House Renovations!
Jake Rushton, AIFî
Vice President Retirement Services
Jake Rushton has spent the last decade working on one of the largest problems in America: Retirement. His fascination with the 401k started during an open enrollment meeting of a large company when he was 18. Soon after this, Jake attended BYU-Hawaii where he excelled as one of the top runners on the cross-country team. Upon finishing his Bachelors in Economics he jumped into the investment world with a well-known online brokerage firm followed by an even larger investment bank. Jake is now thrilled to be working with the team at TrueNorth, Utahs largest fee-only advisor firm, as Vice President of Retirement Services. When Jake isn't working on creating successful outcomes for his clients, he is usually attending a sporting event for one of his five children, spending time with his wife, or exploring a new road on his bike.
RIchard M. Lee, MD, CRPCî
Financial Planner
Dr. Lee is a practicing physician (Maternal Fetal Medicine) with a passion for financial and retirement planning. Rich strongly believes that money is best viewed as a tool that can help individuals and their families live their ideal lives. He became a financial planner to assist others in achieving this goal, and he loves to educate others on personal finance topics
Dr. Lee received his undergraduate degree from Brigham Young University and his medical degree from the University of Southern California. He completed his post-graduate medical training at the University of Utah and the University of California, Irvine.
Rich is licensed as an Investment Advisor Representative. His financial credentials include a NASAA Series 65 and the Chartered Retirement Planning Counselor designation from the College for Financial Planning. As a successful personal investor, Rich has derived much satisfaction and enjoyment from the process. He served for 13 years on the Idaho Medical Association (IMA) Financial Services Advisory Board, including five years as its Chair. During this time, he saw firsthand the incredible value and service that the IMA Financial Services provided their clients. Rich joined the IMA Financial Services/TrueNorth Wealth in 2020. He looks forward to helping you achieve your life's goals.
Rich is happily married and enjoys spending time with his wife and four children. He also likes to travel and spend time outdoors.
General Information |
Firm Start Year: | 1921 | |
States Licensed in: | UT |
Number of Years with Current Firm: | 28 |
Work with the following types of clients: | Non-Profit Organizations, Investment Clubs, Individual Investors, Businesses |
Advisory Services Provided: | Tax Advice and Services, Financial Planning for Businesses, Education Funding and Planning, Money Management, Wealth Management, 401K Rollovers, Retirement Planning, Portfolio Management, Financial Planning, Estate Planning & Trusts, Investment Advice & Management, Financial Advice & Consulting, Financial Planning for Individuals |
Services |
Can meet clients in the following ways: | Our Offices, Your Home, Video Conference, Our Office, Your Office, Via Phone, Via Email |
Compensation and Fees |
Fee Structure: | Fee-Only |
Financial Services |
Financial Advice & ConsultingAs fee-only financial advisors we provide objective advice without influence from commissions or referrals. Our financial advisor services range from estate planning to insurance planning with an expertise specific to wealth management. Learn more about the difference between fee-only financial planners and commission based financial advisors contact TrueNorth Wealth today. |
Retirement PlanningWe assist clients in every stage of retirement preparation and distribution planning. We build client wealth and effectively guide wealth distribution during retirement years. This includes helping clients determine when they can retire, the financial assets required to sustain an enjoyable retirement, and planning for family or other wealth distributions at lifes end. We offer personal and corporate retirement services, including profit sharing, 401(k), pensions, SEP, and a full range of other available options. How TrueNorth Wealth can help you with your retirement planning: - Analyzing your income needs for now and for the future. - Developing and implementing recommendations to fund income needs to maintain a comfortable standard of living. - Determining prudent distribution strategies for your retirement plan and IRA funds. Reviewing IRA beneficiaries and determining your preferred method of wealth transfer. |
401K RolloversPlanning for retirement requires action, but its hard to know where to start. Our 401(k) financial advisors Utah and Idaho can help guide you through the task of setting up the most common kind of defined contribution retirement plan a 401(k). Aside from the apparent fact that saving for retirement is beneficial in and of itself, investing in a 401(k) has many benefits, including: - Contribution match funds from your employer - Controlling how your money is invested - Having a dedicated administrator or management company The 401(k) financial advisors at TrueNorth Retirement Services will help you build a better retirement solution whether you're in Salt Lake City or St. George, Utah and also in areas like Boise, Idaho. We are dedicated to helping you prepare adequately for retirement. |
Insurance PlanningA well-balanced insurance plan makes sure you are covering your assets without buying more insurance than you need. We dont sell insurance even though we have insurance licenses. We do take an independent and objective look at your insurance to make sure your policies are effectively protecting you and your assets. If you need additional coverage, we can recommend qualified people with integrity who can help you purchase an appropriate policy. It will never happen to me, is never something we should accept as a reliable alternative to insurance planning. Dont let the fear of high costs turn you away from the important and necessary insurance plan that will ensure your assets are well covered. Just sit down with our advisory team and evaluate your options. You will be grateful you planned for and considered those unforeseeable situations. |
Estate Planning & TrustsEstate planning now, not only allows you to avoid unnecessary taxes, attorney fees, and court costs, but it also takes the burden of organizing your estate off of the shoulders of your loved ones. TrueNorth wealth in Salt Lake City can help you with your estate planning today. Your estate is not something to be handled lightly. The representation of your and your familys life work and investment should be met with equivalent care and expertise. TrueNorth Wealth is here to make sure your estate is valued accurately as well monitored and invested exceptionally. As life events or other estate impacting occurrences may arise you will want your estate planner and financial advisor to be accessible. TrueNorth Wealth provides estate planning for clients through Utah and is available to schedule a consultation for your estate and trust services. |
Tax Planning & MitigationAs time goes on and your wealth increases, income tax planning becomes increasingly sophisticated and nuanced, requiring the expertise of knowledgeable professionals. The personable and experienced financial advisors here at TrueNorth Wealth are specialists in reducing taxes. We do not prepare the tax return, but we do thoroughly go through all of the material and give it a second look to ensure that you are minimizing your tax burden as much as possible. Our tax responsibilities are interwoven into the financial fabric of our daily lives, and understanding the nuances and those interrelationships is vital to giving wise counsel about how best to meet ones prudent tax liabilities and nothing more. TrueNorth Wealth provides fee-only financial services for the communities all throughout Utah and Idaho, helping their clients achieve financial freedom without interference from the ulterior motives that can come with commission-based and fee-based firms. Continue reading to learn more about how our income tax planning services can help you achieve your familys financial goals. |
Education Funding & PlanningThe importance of higher education has only risen in the past decades, with more and more jobs requiring a college degree to even be considered. According to the U.S. Census Bureau, those with a bachelors degree will earn nearly twice as much over the course of their lifetimes as those who have only a high school diploma. This means that rather than facing the choice of whether children should attend college, more and more parents are instead faced with the decision of how they will pay for it. Unfortunately, college doesnt come cheap. Newsweek reports that college costs, averaged for public and private universities, now constitute 40 percent of the U.S. median household income (using 2012 data). However, that doesnt mean that youll end up bearing the brunt of all 40 percent, or even that the percentage will be that high for your child. With scholarships, grants, loans, and, most importantly, a solid college savings plan, you can greatly reduce the burden of paying for college. It appears that American parents are doing just this, as parents average out-of-pocket spending has actually declined from $8,752 in 2010 to $5,727 in 2013, according to Sallie Mae. Learn how to work with your TrueNorth Wealth advisor to establish a college savings plan that meets your financial needs. |
Investment Management & AdviceInvestment and retirement planning go hand in hand. Investment planning is the means by which successful retirement is possible. Our independence makes the entire universe of investments available to clients, but our prudence reduces the options to only the best we can find. We dont speculate in private placements or other alternative investments. We use only highly available, registered funds from investment companies whose philosophies match our passion for premium performance. Just as important as what and where to invest your finances is the question of who to utilize for your investment strategy and plan. TrueNorth Wealth stands out from ordinary investment planners because we are fee-only and receive no commissionsour advice is always independent and objective. We have a fiduciary responsibility to all our clients, meaning our clients interest always come first. Headquartered in Salt Lake City, UtahTrueNorth Wealth services clients throughout the Utah area. Our average client portfolio holds more than $1,000,000. We take pride in our personal and customized approach to your investment plan. |
Wealth ManagementIn searching for the best way to describe our overall suite of services, wealth management services is something that frequently comes to mind. Headquartered in Salt Lake City, TrueNorth Wealth is the among the top financial firms in the State of Utah. We provide academically sound financial planning, rooted in the experience of seasoned and personable financial planners. Our aim is to effectively guide the management of our clients wealth and wealth distribution. Think of us as your financial consultants, managers, and wealth advisors. More than anything, we're here to help you in whatever capacity you choose. We offer an array of financial services such as income tax planning and saving for college. Further, we at TrueNorth Wealth pride ourselves on running a client-centered business. For this reason, we maintain a fee-only compensation policy and do not engage in commission-based or fee-based practices, helping to ensure that our interests are identical with those of our clients and that there are no interfering conflicts of interest. |
Disclosures |
https://www.truenorthwealth.com/privacy-policy |
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Mon. | 9:00 AM - 5:00 PM |
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Tue. | 9:00 AM - 5:00 PM |
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Wed. | 9:00 AM - 5:00 PM |
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Thu. | 9:00 AM - 5:00 PM |
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Fri. | 9:00 AM - 5:00 PM |
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