Stuart F. Pierson Jr., MST, Masters Degree in Tax
Piedmont Capital Asset Management LLC

Tel: 800-369-7210
Charlottesville, VA 22902

FIDUCIARY, Registered Investment Advisor (RIA). Fee-Only.

Piedmont Capital Asset Management LLC | Financial Advisor in Charlottesville ,VA

About Piedmont Capital Asset Management LLC

Founded in 2006 by Stuart F. Pierson, Jr., Piedmont Capital Asset Management LLC is a FULL FIDUCIARY, Fee-Only Registered Investment Advisor.

Piedmont Capital offers personalized investment advisory services to individuals, families, pension and profit sharing plans, trusts, estates, corporations, and other business entities.

At Piedmont Capital, we carefully employ a disciplined approach to investing for our clients' benefit. We take the time, and we put in the effort to truly understand our clients' needs, goals, and dreams. We do not merely consider risk tolerance. Instead, we employ a holistic approach to financial management that includes client education, financial planning, and a diligent process resulting in a coordinated and clearly understood program.

General Information

Firm Start Year:   2006
No.of Employees:   2-4
Insurance License#:   n/a
Name of Broker/Dealer:   Absolutely No Product Sales Ever.
Name of Custodial Firm:   Various, including TradePMR/WellsFargoClearing and Charles Schwab
States Licensed in:   VA, MD, DC, TX, CO, and others.
Number of Years with Current Firm:   14
I work with the following types of clients:   Individual Investors, Businesses
Advisory Services Provided:   Financial Advice & Consulting, Annuities, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Planning for Individuals, Financial Planning for Businesses, Tax Advice and Services, Estate Planning & Trusts, Insurance Planning


Investment Types:   Mutual Funds, Stocks, Bonds, Socially Responsible Investments (SRI)
I can meet clients in the following ways:   At your office, Via Email, At your home, Video Conference, Via Phone

Firm Information

Assets Managed by Firm:   $25000000
Assets Managed by Advisor:   $25000000


Registered Investment Advisor:   Yes
Investment Advisor Representative:   Yes
I am an acknowledged fiduciary:   Yes
Compliance Disclosures in Last 5 years:   I have a clean record
Criminal Disclosures in Last 5 years:   I have a clean record

Compensation and Fees

Fee Structure:   Fee Only
Fee % Based on Assets:   1%
Additional Details on Charges:   https://www.piedmontcapital.net/pricing
Minimum Fee Charged for Managed Accounts:   n/a


Master of Science - Taxation  George Mason University - Fairfax, Virginia

Post-Graduate Study - Accounting  University of Alabama - Tuscaloosa, Alabama

Bachelor of Arts - History  Sewanee, College of Arts & Sciences - Sewanee, Tennessee


  • Do you have a customer satisfaction or refund policy? Yes, Piedmont Capital has a refund policy detailed in our Contract with the Client. As a Full Fiduciary, I am compelled to act in the Client's Best Interest, ALWAYS. And, while this is the law; I approach each, and every, Client with the will, intent, and energy to do my Very Best for that Client. In other words, the primary reason for my approach is that I believe it is just "the right thing to do!" Also, long before a potential Client becomes a Client, we have spent a sufficient amount of time together to arrive at a point where the potential Client comprehends everything I am going to do for that Client. In other words, Client Education is the first critically important element in the Advisor-Client relationship. In my experience, utilizing my educational approach, potential Clients "self select" whether we have a "fit." And, thus, once the "fit" is established, I have found that Clients start satisfied, and over time; I strive to Exceed my Client's Expectations.
  • Why should I choose you as my financial advisor? Masters of Science in Taxation, 20+ years experience in Financial Services, series 65 licensed. Both education and experience qualify me to perform Financial Planning. In addition to my Masters Degree in Tax, I took the full accounting curriculum at the University of Alabama. And, with the intention of becoming a CPA, I joined Ernst & Young LLP, where I prepared hundreds of complex tax returns in the 90's. However, being an optimist by nature; I chose to step away from accounting and into the Investment World. At one time, I held 5 securities and insurance licenses while working for both MetLife and later Wachovia Securities. However, once I chose to found Piedmont Capital, in order to become a Full Fiduciary for my Clients, I gave up all 4 of my "commissioned products" licenses; and I chose to retain only my Series 65, which allows me to serve as your fully Independent Financial Advisor.
  • What are your qualifications? What is your education background? After extensive fact finding with the Client, I prepare a custom Comprehensive Financial Plan utilizing the planning software application EMoney Advisor. Much more detail on the EMoney Advisor software application, which I offer Free to all of my Clients (as part of their Fee Only Contract with Piedmont Capital) may be found by watching this 3 minute "somewhat cheesy" video: https://www.youtube.com/watch?v=4k2rjQKIzD4
  • How do you charge for your services? Financial Planning, Wealth Management, Retirement Plan Management, and Education. Please visit this link: https://www.piedmontcapital.net/services
  • How are you compensated? How will I pay for your services? With over 20 years experience, I understand the personal financial services industry places a "good deal" of focus on both the number of Clients as well as the Assets Under Management (AUM) of a particular Advisor or Firm. Unfortunately, neither of these metrics is consistently measured across the industry. For example, does a 401k Plan, that an Advisor manages, with hundreds of participants, count as 1 client or 100's? This is just one of many confusing and conflicting examples of the difficulty in answering this question. Piedmont Capital files a Form ADV each year, which attempts to answer this very question. The bottomline, as I understand it, is that you, the Client, wants to know that I am "in the business," and that, my business, Piedmont Capital, is a "viable going concern" with "capacity to serve you." And, to that point, at this time, I am pleased to report an enthusiastic: YES! YES! YES! Each client is treated with individual, personalized, service.
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Piedmont Capital Asset Management LLC ("Piedmont Capital") is committed to safeguarding the confidential information of our Clients. We hold all personal information provided to our firm in the strictest confidence. We consider it a privilege to work with our Clients to help them meet their financial needs. We recognize that with this privilege comes responsibility; a responsibility to maintain the confidentiality of the personal information that our Clients share with us. We take this responsibility very seriously. Our commitment to security and privacy is backed by industry-leading encryption, authentication, and network integrity technologies, and is maintained and upgraded on an ongoing basis. *

Stuart F. Pierson Jr.

Stuart F. Pierson Jr.

MST, Masters Degree in Tax


Thank you for considering my firm to guide you on your path to Complete Financial Wellness!

My Clients, spread throughout the United States, value integrity, professionalism, kindness, experience, knowledge, depth, simplicity, technical savvy, accessibility, and most importantly:

Piedmont Capital Asset Management LLC is a FULL FIDUCIARY!


With over two decades in the Wealth Management industry as well as a Masters Degree in Taxation; I have passionately pursued a career in finance, including working for some of the largest financial institutions in the world.

My firm, Piedmont Capital Asset Management LLC, is a Fee-Only, Independent, Registered Investment Advisory (RIA) firm founded in 2006 on the principle that Financial Advice must be customized and centered around the Client - NOT products!

Piedmont Capital is strictly a Fee-Only Wealth Management firm. Our annual fee, charged quarterly in arrears as a percentage of your managed portfolio, includes Comprehensive Financial Planning, Performance Reporting, Risk Tolerance Assessment, and more.

If you are seeking a long-term relationship with an Advisor that you can trust, I encourage you to contact me.

Much more information may be found at:


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My Services

Financial Planning for Businesses

Piedmont Capital Asset Management works with a wide variety of business types to devise, direct, and manage low-cost, qualified, defined contribution and defined benefit plans. Together with our partners, Piedmont Capital provides complete plan management as well as reporting, investment advice, and employee education. And, perhaps most significantly, Piedmont Capital serves as a Full Fiduciary. https://www.piedmontcapital.net/retirement-plan-management-1

Financial Planning for Individuals

Piedmont Capital offers a variety of Financial Planning services, principally advisory in nature, to Clients seeking management of their financial resources based upon a professional analysis of their individual needs. https://www.piedmontcapital.net/financial-planning

Financial Advice & Consulting

Piedmont Capital employs a disciplined approach to investing for our Clients' benefit. Piedmont Capital takes the time to truly understand Clients' needs, goals, and dreams. Piedmont Capital assesses Risk Tolerance as the first step in a holistic approach to Financial Management that includes Client Education, Wealth Management, Financial Planning, and a Diligent Process resulting in a coordinated and clearly understood program. www.MYPIEDMONTCAPITAL.com

Communities Served

Based in Charlottesville Virginia; Piedmont Capital serves Clients throughout the United States.

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