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Michelle Francis
Life Story Financial

Tel: 720-307-8901
15857 W 95th Ave
Arvada, CO 80007
Life Story Financial | Financial Advisor in Arvada ,CO

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About Michelle Francis

I'm the owner of Life Story Financial, a Registered Investment Advisor firm that I founded to become a fee-only advisor. This means I don't sell investment and insurance products or make commissions. I work for you, rather than a broker, bank or insurance company.

I start by creating a plan to remove the overwhelm from your financial life so you can worry less and enjoy more. While traditional financial planning tends to cover only money-related topics, what typically gets left out is you. The numbers won't matter if your plan fails to take into account the why behind your money.

I'm especially passionate about empowering women to make informed decisions and positive changes with their money and finances.

In my free time, I enjoy taking family-friendly vacations and getting outside with my husband and three very active, elementary-school-age children and our Jack Russell terrier. I also enjoy trying new restaurants, volunteering in my community, reading psychological thrillers and teaching my kids about money.


About Life Story Financial

Life Story Financial is a Registered Investment Advisor firm founded in 2022 by financial advisor Michelle Francis. The firm is fully independent, meaning it's not affiliated with an insurance company or broker dealer. This means clients can choose from flexible pricing options including a flat fee for comprehensive financial planning, an asset-based fee for investments and an hourly fee for financial advice. These fee-only financial services are available in-person in Metro Denver and virtually across the United States.

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General Information

Firm Start Year:   2022
No. of Employees:   1
Name of Broker/Dealer:   N/A
Name of Custodial Firm:   AssetMark Trust
States Licensed in:   Colorado
Number of Years with Current Firm:   2
Work Experience:   Financial planning isn't the first career for me, which gives me unique insight from my work in the corporate world and as a small business owner. I started training at a boutique wealth management firm in 2016, and became fully licensed in early 2018. I founded my Registered Investment Advisor firm in 2022.

I spent my early career in telecommunications in various project management, data analysis and finance roles. I found that the story behind the numbers was missing, so decided to switch gears and enter the more people-focused world of public relations and marketing. I then launched and ran a successful public relations firm and experienced the joys (and challenges!) of entrepreneurship for ten years.

While I loved listening to my PR clients' business stories, I felt like something was missing: their work was only part of what drove them. I ultimately discovered that money, in all its forms, is at the heart of each person's life story, which is why I derive such satisfaction from my work as a financial planner.
Work with the following types of clients:   Individual Investors
Foreign Languages Serviced:   English
Advisory Services Provided:   Investment Advice & Management, Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Education Funding and Planning, Financial Planning for Individuals, Financial Advice & Consulting

Services

Investment Types:   Bonds, Mutual Funds, Stocks, Exchange Traded Funds (ETFs), Socially Responsible Investments (SRI)
Can meet clients in the following ways:   Our Office, Phone, Video Conference

Firm Information

Firm's Number of Clients:   22
Firm's Number of Planning Clients:   10
Firm's Number of Managed Clients:   14
Assets Managed by Firm:   $3,685,235
Advisor's Number of Clients:   22
Advisor's Number of Managed Clients:   14
Advisor's Number of Planning Clients:   10
Assets Managed by Advisor:   $3,685,235

Compensation and Fees

Fee Structure:   Fee-Only
Minimum Portfolio Size for New Managed Accounts:   $100,000
Compensation Methods:   Hourly, Flat Fee, Based on Assets
Fee % Based on Assets:   1%
Hourly Rate:   $300.00
Additional Details on Charges:   Flat fee comprehensive financial plans starting at $4,000, based on complexity
Minimum Fee Charged for Managed Accounts:   $1,250
Minimum Fee Charged for Hourly Planning Accounts:   $300

Education

Bachelor of Science  - Business Administration and Human Resources   Regis University  - Denver, CO
1997-2004

FAQs

Do you have a customer satisfaction or refund policy?

Yes

Why should I choose you as my financial advisor?

I'm a fiduciary and fully independent, meaning I'm required to put the interests of my client first and I'm not affiliated with an insurance company or broker dealer.

What's different about me is in how I communicate. I know that making financial decisions and changes can be difficult, which is why I first want to understand your why. Then I'll analyze your financial data and educate you about your choices without judgement or jargon. From there I present the financial recommendations that are most relevant to your life and goals.

To make my advice actionable, I provide a concise and customized summary with an easy-to-understand action plan that I'll support you to implement and maintain.

What are your qualifications? What is your education background?

I graduated with my Bachelor of Science in Business Administration in 2004 from Regis University in Denver, Colo. I started training at a boutique wealth management firm in 2016, and became licensed with my Series 7 in 2017 and Series 66 in early 2018. I'm also required to complete at least 12 credit hours of industry-specific learning each year.

I'm a lifelong learner, so devote time each year to taking financial classes, reading financial planning books and attending educational conferences. I regularly participate in mastermind groups with like-minded financial planners dedicated to improving their technical skills to better serve clients.

How do you charge for your services?

I offer flexible pricing including a flat fee for comprehensive financial planning, an asset-based fee for investments and an hourly fee for financial advice.

How are you compensated? How will I pay for your services?

As a fee-only financial advisor, I'm always transparent about what I charge.

Comprehensive Financial Planning: The initial financial planning engagement costs between $4,000 - $7,500 during the first year, based on the complexity of your financial situation. You can choose from monthly or quarterly payments. After the first year, you have the option to renew our planning engagement for an ongoing annual fee.

Investment Management: I don't receive commissions for trades. Instead, I charge an asset management (AUM) fee of 1.25% or less of your account balance each year from your account, based on asset amount.

Hourly Financial Advice: I charge an hourly rate of $300 for advice on just a topic or two. I will let you know the number of hours that I estimate will address your needs.

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Disclosures

WiserAdvisor provides referrals to financial professionals. WiserAdvisor is not a current client of advisor or advisory services. Financial professionals pay cash compensation for these referrals, which creates the incentive for WiserAdvisor to make these referrals, resulting in a conflict of interest.

Additional Detailed Disclosures

https://www.wiseradvisor.com/disclosure/1891963/wiseradvisor-life-story-financial-detailed-disclosure.html


Disclaimer

Life Story Financial LLC is a registered investment advisor offering advisory services in the State of Colorado and in other jurisdictions where exempt. Registration does not imply a certain level of skill or training.

Compliance

Registered Investment Advisor:

Yes


Investment Advisor Representative:

Yes


Acknowledged fiduciary:

Yes


Compliance Disclosures in Last 5 years:

I have a clean record


Criminal Disclosures in Last 5 years:

I have a clean record


Office Hours

Mon. 9:00 AM - 5:00 PM
Tue. 9:00 AM - 5:00 PM
Wed. 9:00 AM - 5:00 PM
Thu. 9:00 AM - 5:00 PM
Fri. 9:00 AM - 2:00 PM

Communities Served

Colorado, Denver, Arvada, Westminster, Broomfield, Wheat Ridge, Lakewood, Superior, Louisville, New Mexico, Wyoming, Nebraska, Washington D.C., Vermont, Illinois, Washington, California

Compensation Arrangements

Check Bank Transfer
Visa

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