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Investment Management
Home › Investment Management › How to Approach New Investments When Markets Are High

How to Approach New Investments When Markets Are High

By William Hayslett
September 3, 2024
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10 Min Read
How to Approach New Investments When Markets Are High

Having a well-defined investment strategy is crucial during periods of market volatility. Market volatility can be concerning, especially for those new to the world of investments and lacking experience in navigating turbulent markets. While buying low is a well-known strategy, knowing what to do when the market is high is equally important but often overlooked.

A financial advisor can provide assistance in understanding how to navigate a market high. This article will share some steps you can take when investing in a booming market.

Table of Contents

  • Below are some things you can do to invest when the market is high:
    • 1. Continue investing as per your goals
    • 2. Choose between lump sum and recurring investments
    • 3. Diversify your investment portfolio
    • 4. Rebalance your investment portfolio
  • To conclude

Below are some things you can do to invest when the market is high:

1. Continue investing as per your goals

When the market is at a high point, it might seem like a risky time to invest. However, you can still approach new investments with confidence by staying focused on your financial goals. A booming market means your existing investments are likely to perform well, and investing more during this time can further boost your returns. It is common for people to hesitate when the market is high, fearing that a pullback or a decline is imminent. However, investing during a high market can be a wise strategy if approached with discipline and a long-term perspective. Trying to time the market perfectly is very hard and practically impossible. In fact, history shows that the market often continues to rise even after reaching new highs. On average, the S&P 500 has gone up about 8% more after hitting an all-time high before experiencing a pullback.

Waiting for a pullback can be challenging for most investors. You might feel tempted to hold off on investing, hoping to catch the market at a lower price point. However, this strategy can backfire as the market may keep rising, and you may miss out on potential gains. Therefore, instead of trying to predict market movements, it may be prudent to focus on your long-term investment strategy. This can help you benefit from the growth opportunities offered by a high market. It is also important to remember that there is no guarantee that the market will fall, and trying to time the market can be full of risks. If you look at the historical data on market corrections from all-time highs, you will find that over the years, the S&P 500 Index has experienced over 1,250 all-time highs since 1950. Despite this, significant corrections of greater than 10% following these highs have been infrequent. This means that while market corrections are a natural part of the investment landscape, they do not necessarily occur immediately after reaching an all-time high. Instead, they tend to be less common and often occur over longer timeframes. If the market continues to rise, the current high point could be the lowest you will get for the time to come. So, this may be the right time to take control of your investments and make informed decisions based on your financial objectives.

For several reasons, continuing to invest as per your financial goals during a market high is a smart strategy. Firstly, it allows you to take advantage of the market momentum. When the market is performing well, the economy is performing well, and investors have more faith and confidence in the market. You can capitalize on the upward trend of the market and potentially earn higher returns on your investments by investing fresh money in the market. Additionally, you maintain a disciplined approach to investing by continuing to invest your money as before. Instead of trying to make decisions based on short-term fluctuations, you focus on your long-term goals and do not digress from your original investment plan. This can help you avoid making emotional moves that could lead to costly mistakes.

2. Choose between lump sum and recurring investments

When faced with the decision to invest in a high market, it is essential to consider whether to invest in a lump sum or opt for recurring investments. This dilemma is particularly pertinent when you find yourself with a lump sum. If you have a substantial amount of money, like an inheritance or a bonus, you might be inclined to invest it all at once. It is tempting to seize the moment and invest the entire sum immediately, but considering your options can be prudent. Before committing to a course of action, taking the time to reflect on your emotional response to market volatility can be a critical step in developing a successful investment strategy. While there is always the possibility that the market may continue to soar, it is equally important to prepare for the likelihood of it falling. Understanding how you would react in different market situations can help you make more informed decisions and avoid succumbing to emotions like panic.

Investing in a lump sum can come with its share of risks in a soaring market. Therefore, even if you have a substantial amount of money, you must consider investing it in recurring instalments. Rather than feeling pressured to invest everything at once, consider breaking down your investment into smaller, more manageable portions. This enables you to capitalize on different opportunities as they arise in the market. Depending on your investment preferences and financial goals, you can invest a portion of your funds each month, quarter, or year.

Recurring investments help you mitigate risk through dollar-cost averaging. When you invest a fixed amount of money regularly, regardless of market conditions, you spread out your investments over time effectively. This helps balance out the adverse effects of market volatility and potentially reduces the impact of a sudden market downturn. Moreover, recurring investments also offer the advantage of compounding. When you reinvest your profits and dividends back into the market, you have the potential to earn even more overtime. Compounding allows your investments to grow exponentially. Instead of trying to time the market perfectly, you get to focus on creating a disciplined investment plan that aligns with your long-term financial objectives. Moreover, recurring investments also ensure that you stick to your plan and resist the temptation to make impulsive decisions based on short-term market fluctuations.

There is no right or wrong, and you can choose to go either way, but you must carefully consider whether to invest a lump sum or opt for recurring investments. Make sure to assess your risk tolerance and emotional response to market volatility and choose a strategy that aligns with your financial goals in the long run.

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3. Diversify your investment portfolio

Diversification can be especially helpful in times of market volatility. Spreading investments across different assets, sectors, market capitalizations, and geographical regions can mitigate the impact of market volatility on your overall portfolio, allow you to capture profit opportunities, and minimize potential losses.

In a high market environment, some sectors may perform exceptionally well, while others may struggle. Maintaining a diversified portfolio can allow you to benefit from the upside potential of thriving sectors while protecting yourself from the impact of downturns on others. This balanced approach can protect you against the risk of being overly exposed to any single sector or asset class.

Diversification is not only beneficial when investing a lump sum but also applies to recurring investments. Whether you choose to invest a lump sum or contribute regularly, spreading investments across various sectors and asset classes can help optimize returns over time. However, it is essential to consider your risk appetite when diversifying your investment portfolio. Different industries and asset classes carry varying levels of risk, and you must assess these factors before allocating your capital. For instance, while some sectors may offer higher potential returns, they may also come with increased volatility and risk. Conversely, other sectors may provide more stable returns but with lower growth prospects. Understanding the risk profiles of different investments can help you make informed decisions that align with your investment objectives and tolerance for risk.

Similarly, asset classes such as stocks, bonds, and others have distinct risk profiles that you must consider. For example, stocks can typically be more volatile. But they also offer higher returns. On the other hand, bonds provide stability, but you may have to compromise on the returns.

4. Rebalance your investment portfolio

Before diving into the market when it is riding high, it is essential to take a step back and reassess your existing investment portfolio. When the market is soaring, some of your investments may be performing exceptionally well, while others may not be keeping pace. For instance, stocks (equities) often outperform bonds during bull markets. This can lead to a shift in the allocation of your portfolio. For example, consider a scenario where you had a balanced 60 – 40 allocation between stocks and bonds before the market reached its peak. However, with the market surge, this allocation may have shifted to 70 – 30, with a higher proportion of your portfolio now invested in equities. As a result, your investment portfolio has now become more skewed towards stocks, which, in turn, will increase your overall risk exposure. If you proceed to invest more in equities during this high market phase, you will further amplify your risk. However, by taking a moment to rebalance your portfolio and reassess your risk appetite, you can make a more informed and balanced decision.

Rebalancing refers to the process of realigning your investments to suit your preferred asset allocation and risk level. In this case, it may entail selling some of your equity holdings to bring your portfolio back to its original 60 – 40 allocation between stocks and bonds. This can help you effectively manage risk and make sure that your investment portfolio aligns with your long-term financial objectives.

However, it is also crucial to consider whether you are comfortable with taking on more risk at this juncture. Assessing your risk appetite involves reflecting on factors such as your age, financial goals, and tolerance for market fluctuations. If you are willing to accept higher levels of risk, investing more in equities may be appropriate. But if you prefer a more conservative approach, allocating funds to bonds instead can help mitigate risk. Seeking help from a financial advisor can be useful during this process. A qualified advisor can help you comprehend the complexities of the upward trajectory of the market and tailor a plan that suits your individual circumstances by considering your unique financial situation and market conditions. They can provide personalized recommendations to help you achieve your investment goals based on your age, financial goals, and comfort with risk.

To conclude

Ultimately, there is no right or wrong during a market high. Each investor’s journey is unique, with individual goals, circumstances, and risk appetites. What matters most is crafting a long-term investment strategy that aligns with your financial objectives and tolerance for risk. Attempting to time the market perfectly is highly challenging and possibly unattainable. Instead, adopting a disciplined approach and adhering to your investment strategy may yield more favorable results. Moreover, incorporating recurring investments into your plan can also serve as a valuable tool for mitigating risk. Consistently investing your money regardless of market conditions can help you spread out your investments over time and avoid the hassle of trying to predict market movements.

Use WiserAdvisor’s free advisor match tool to get matched with experienced financial advisors who can help guide you on how to navigate a booming market. Simply answer a few questions about your financial needs, and our match tool can match you with 2 to 3 advisors suited for guiding you toward your financial goals.

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William Hayslett

William is currently a member of the Respond.com Inc. Team which encompasses brands like WiserAdvisor.com, Retirementplanning.net, Financialadvisor.net, etc. He comes from a diverse background in financial services and consumer relations within the Industry. William holds a Bachelor of Arts in Economics from Allegheny College, with specialized coursework in finance and marketing. He has also earned state licensing for fixed annuities and life insurance and has past experience working with advisors on mutual fund and variable annuity marketing.

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