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Find Top Financial Advisors in San Diego, California

There are hundreds of financial professionals in your area. However, choosing the right advisor that understands your financial situation and meets your needs may be quite daunting. WiserAdvisor has a network of vetted financial advisors and advisory firms and has listed them below. You can find the details of each advisor, such as their qualifications, service offerings, etc., that you could use while searching for the financial advisor that best suits your financial and investment goals.

We have been in business for the last 2 decades and constantly update and maintain a highly trusted directory of vetted fiduciary advisors that meet rigorous standards.

Finding the Top Financial Advisor in San Diego, California

Last Updated - February 25, 2024

San Diego has 4 WiserAdvisor vetted Financial Planners and Advisors on the online list below for you to choose from. These financial advisors in San Diego, California have an average of 24 years of experience.

NOTE: The list of vetted financial advisors in San Diego, California mentioned below does not include all the advisors in our network due to their compliance listing restrictions. More vetted advisors may be available when you use our free match service to compare financial advisors near you in San Diego, California.

Qualified Financial Advisors in San Diego, California

Financial Advisor Experience AUM Minimum Assets Fee Structure
Erick Conway
CFP®
VON BERGE WEALTH MGT GROUP
600 W Broadway, Ste 2625,
San Diego, CA 92101
15 Years $310,000,000 $100,000 Fee-Only
Pure Financial Advisors, LLC
3131 Camino del Rio N,
Suite 1550,
San Diego, CA 92108
Not Disclosed $4,600,000 Not Specified Fee-Only
R.J. Kelly
CEPA®, MSFS, RICP®, AEP®, CLU®, ChFC®
WEALTH LEGACY GROUP, INC.
4540 Kearny Villa Road,
Suite 114,
San Diego, CA 92123
35 Years $75,000,000 $1,000,000 Fee-Based
Aleksandar Raskovic
WESTPAC WEALTH PARTNERS
5280 Carroll Canyon Rd, Suite 300,
San Diego, CA 92121
22 Years $45,000,000 $100,000 Fee-Based

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Information on Qualified Financial Advisors in San Diego, California

Qualifications CRD# 5621699
Firm CRD# 313332

Compensation/Fee Fee-Only, Based on Assets


Office Location 600 W Broadway, Ste 2625,
San Diego,
CA
92101
Phone Number 619-573-3542

Erick is in charge of financial planning and investment advisory for von Berge Wealth Management. He has been in the financial services industry for over 15 years and holds the designation of CERTIFIED FINANCIAL PLANNER. Erick was also a Sergeant in the U.S. Marine Corps. After exiting the Marine Corps, he obtained a Bachelor of Science in Management at Pepperdine University, then a Personal Financial Planning Certificate from San Diego State University. Erick is an active member of the Financial Planning Association and enjoys playing golf and beach volleyball in his spare time.

About von Berge Wealth Mgt Group

von Berge Wealth Mgt Group

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience. No one strategy fits everyone, which is why every client gets our undivided attentionfrom planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available. Recognizing that everyone encounters challenges along the way, we strive to anticipate and address those situations as they occur. We want to keep you on track toward a meaningful and purpose-driven financial future.

Advisory Services Provided:

Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Advice & Consulting, Financial Planning for Individuals, Financial Planning for Businesses, Investment Advice & Management, Estate Planning & Trusts, Insurance Products & Annuities


Qualifications Firm CRD# 144316

Compensation/Fee Fee-Only, Flat Fee, Based on Assets


Office Location 3131 Camino del Rio N,
Suite 1550,
San Diego,
CA
92108
Phone Number 619-814-4100

About Pure Financial Advisors, LLC

Pure Financial Advisors, LLC

Pure Financial Advisors, LLC is a fee-only Registered Investment Advisor providing comprehensive retirement planning services and tax-optimized investment management. A pure business model was the vision, and Pure Financial Advisors became the reality. Doors opened for business in 2007 with no clients, negative revenue, and zero assets under management. Within just fifteen years of the firm's opening, Pure Financial surpassed $4.6 billion in client assets under management (as of March 29, 2023) and is currently helping over 4,100 clients plan for their future. The foundation of Pure's planning is rooted in decades of time-tested research. Pure Financial looks to data backed by the science of capital markets to form our strategies. As the world continues to evolve, Pure continues to learn. Pure Financial puts education at the core of everything we do. We strive to be a financial resource that people can turn to when they need a helping hand. Pure Financial collaborates with leading academics to provide education on financial strategies that work in the real world. Join us at our next educational event or talk to an advisor today to find out how we can help you reach your financial goals.

Advisory Services Provided:

Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Risk Management, Education Funding and Planning, Financial Advice & Consulting, Financial Planning for Individuals, Financial Planning for Businesses, Investment Advice & Management


Qualifications CRD# 1080259
Firm CRD# 145705
Series 63, 65

Compensation/Fee Fee-Based, Hourly, Commissions, Flat Fee, Based on Assets


Office Location 4540 Kearny Villa Road,
Suite 114,
San Diego,
CA
92123
Phone Number 858-569-0633

R. J. Kelly is Founder and Chief Visionary Officer of Wealth Legacy Group®, Inc. Located in San Diego, CA, WLG has clients in nineteen states and growing. Creator of the proprietary Critical Actions Roadmap, R. J. and the WLG team develop comprehensive plans that maximize investment and asset growth, reduce taxes, mitigate risk, create clarity in family legacy & issues of philanthropy, and facilitate business succession and exit strategies.
He has been repeatedly called upon as an expert witness and is skilled in handling delicate interpersonal matters and facilitating family communication.
R. J. is a frequent speaker and author. The San Diego Union Tribune, L.A. Times, Yahoo Finance, San Diego Magazine have run feature articles on R. J. or published articles by him, to name just a few.
Speaking audiences are many and include: Vistage International Conference and numerous local chapters; Strazzeri/Mancini Gathering; main platform speaker for various national conferences including: Advisors in Philanthropy, Nothing Bundt Cakes, Million Dollar Round Table, NAIFA, and many others. Additionally, R. J. was featured on the PBS series - The Financial Advisors. Read More: https://wealthlegacygroup.com/team/r-j-kelly-financial-advisor-san-diego/ Professional Credentials Explained: https://wealthlegacygroup.com/wp-content/uploads/2021/06/Professional-Credentials-rev-06-01-2021.pdf

About Wealth Legacy Group, Inc.

Wealth Legacy Group, Inc.

Our Vision We believe that successful business owners, executives and professionals want and need a comprehensive planning process to ensure the eventual transition and legacy of their business and/or their wealth. Unfortunately, most individuals are too busy running their hectic day-to-day lives and don't take the time to put an integrated and comprehensive plan in place. Our vision is to provide a roadmap to ensure that wealth (which includes: financial, relational, mental, emotional, physical, family, and spiritual wealth) is protected through all stages of the financial life cycle. We bring a unique perspective forged over decades of experience as a multi-disciplinary group. Using our proprietary process built upon trust and clear communication, our perspective encompasses: Asset & risk management - Estate & business transition planning - Retirement & wealth management - Family & employee relationships - Philanthropic & legacy goals Mission Statement We provide a unique and multi-disciplinary planning experience to exceptional entrepreneurs, professionals, executives, and their families using a comprehensive team approach. Value Statement We are committed to being the nation's premier organization for assisting clients in successfully navigating significant business, life, and legacy issues, while creating long-standing and mutually profitable relationships. Our Values Are To ... Provide a warm and welcoming professional experience - Treat our clients, staff and strategic partners with integrity and respect - Develop lasting relationships to help our clients reach their long-term goals - Apply our expert skills, knowledge, and creativity to develop unique and comprehensive solutions - Encourage our clients to make wise philanthropic decisions - Respect our clients privacy by safeguarding personal information - Encourage feedback and initiate positive change - Serve our greater community by engaging in meaningful non-profit activities - Enjoy our team, clients and work environment and have fun in the process! Visit us at: https://wealthlegacygroup.com/

Advisory Services Provided:

Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Advice & Consulting, Financial Planning for Individuals, Financial Planning for Businesses, Investment Advice & Management, Tax Advice and Services, Estate Planning & Trusts, Insurance Products & Annuities


Qualifications CRD# 6995589
Firm CRD# 46173
Series 7, 66

Compensation/Fee Fee-Based, Flat Fee, Based on Assets


Office Location 5280 Carroll Canyon Rd, Suite 300,
San Diego,
CA
92121
Phone Number 619-354-0609

It is a privilege and an honor to serve the San Diego community as a financial advisor. I love what I do because I have an opportunity to help people like you improve your life and take care of your families and your employees. What's important to you is most important to me. My wife, Hanna, and I have been married for 15 years, and we have two young children. We love spending time together at the beach, swimming in the ocean, traveling, hiking, dancing and meeting with our friends. - Proud member of the Alzheimer's Association, Pedal the Cause, San Diego Regional Chamber of Commerce, Business Network International (BNI) and La Jolla Village Merchants Association. - Undergraduate degree in international relations and business. Graduate degree in Master of Business Administration. Over 22 years of experience in finance. We provide Personal Strategies like financial organization, multi-generational wealth transfer, future tax strategies, estate planning, savings rate optimization, insurance optimization, wealth management, accumulation, and distribution, debt restructuring and efficiency. For Business Owners, we work on business exit planning coordination, tax strategies (present and future), tax efficiency (retirement plan optimization), business succession planning, buy-sell agreement and pension design & administration, to name a few. I will help you create a strategy for a successful financial future for you and your family. Feel free to contact me at (619) 354-0609 for a no obligation and 100% confidential consultation to discuss your situation and options. Sincerely yours, Aleksandar Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. WestPac Wealth Partners LLC is not an affiliate or subsidiary of PAS or Guardian. Insurance products offered through WestPac Wealth Partners and Insurance Services, LLC, a DBA of WestPac Wealth Partners, LLC. CA Insurance License #0M94213. 2022-146170 Exp. 11/24

About WestPac Wealth Partners

WestPac Wealth Partners

Our WestPac teams consist of experienced professionals with a "hands on" approach to financial guidance. Not only will you find our team members knowledgeable, but you will also discover that our staff truly cares about helping you build financial confidence. As your Financial Professionals, we will do everything in our power to keep you focused on where you want to go, advise you on how to get there, and continually remind you of the importance of maintaining a disciplined approach to meet your goals and objectives.
We offer both personal strategies and business owner strategies to our clients.

Advisory Services Provided:

Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Advice & Consulting, Financial Planning for Individuals, Financial Planning for Businesses, Investment Advice & Management, Tax Advice and Services, Estate Planning & Trusts, Insurance Products & Annuities


Customer Reviews

The client testimonials appearing above may not necessarily be representative of all client experiences with WiserAdvisor. You may click on the number of total reviews hyperlinked above to review the entirety of the reviews WiserAdvisor has received. WiserAdvisor did not pay any compensation in consideration of such reviews.

Top Financial Advisor Firms in San Diego, California (Ranked by AUM)

Firm Name No. of Advisors No. of Clients AUM Fee Structure
CHANDLER ASSET MANAGEMENT INC
6225 Lusk Boulevard, San Diego, CA 92121-2796
42 1109 $28,640,972,420
A Percentage of AUM, Hourly charges, Fixed Fees
INDEPENDENT FINANCIAL GROUP, LLC
12671 High Bluff Dr, Suite 200, San Diego, CA 92130
697 27435 $5,978,096,039
A Percentage of AUM, Hourly charges, Fixed Fees, Commission Based
LM CAPITAL GROUP, LLC
750 B Street, Suite 3010, San Diego, CA 92101
20 36 $4,606,782,284
A Percentage of AUM
PURE FINANCIAL ADVISORS, LLC
3131 Camino Del Rio N, Suite 1550, San Diego, CA 92108
123 14757 $4,600,614,925
A Percentage of AUM, Hourly charges, Fixed Fees
FAIRFIELD REALTY ADVISORS LLC
5355 Mira Sorrento Place, Suite 100, San Diego, CA 92121
387 10 $4,498,549,375
A Percentage of AUM, Performance Based
CUSO FINANCIAL SERVICES, L.P.
10150 Meanley Drive, 1st Floor, San Diego, CA 92131
803 25992 $4,082,797,608
A Percentage of AUM, Hourly charges, Fixed Fees
GLOBEFLEX CAPITAL LP
4365 Executive Dr. Ste 720, San Diego, CA 92121-2126
26 31 $3,759,435,170
A Percentage of AUM, Performance Based, Other (RESEARCH REIMBURSEMENT FEES)
AMERICAN ASSETS INVESTMENT MANAGEMENT, LLC
3430 Carmel Mountain Road, Ste. 150, Suite 150, San Diego, CA 92121
5 10 $3,226,308,228
A Percentage of AUM
HOYLECOHEN, LLC
350 Camino De La Reina, Suite 500, San Diego, CA 92108
62 5169 $3,085,852,836
A Percentage of AUM, Fixed Fees
CLARIVEST ASSET MANAGEMENT LLC
3611 Valley Centre Drive, Suite 100, San Diego, CA 92130
22 32 $3,047,949,000
A Percentage of AUM, Performance Based
DUNHAM & ASSOCIATES INVESTMENT COUNSEL, INC.
6256 Greenwich Drive, Suite 550, San Diego, CA 92122
33 9143 $2,901,635,752
A Percentage of AUM, Fixed Fees, Performance Based
IPG INVESTMENT ADVISORS, LLC
501 West Broadway, Suite 1350, San Diego, CA 92101
34 1224 $2,744,586,245
A Percentage of AUM, Fixed Fees, Commission Based, Performance Based, Other (FAMILY OFFICE, SERVICE , FINDER'S FEES $ 12B1 FEES VIA AFFLT)
METIS GLOBAL PARTNERS, LLC
3170 4th Avenue, Suite 200, San Diego, CA 92103
8 21 $2,088,666,253
A Percentage of AUM
LM ADVISORS LLC
750 B Street, Suite 3020, San Diego, CA 92101-8192
20 1084 $2,013,856,436
A Percentage of AUM, Fixed Fees, Other (REFERRAL FEE)
RICE HALL JAMES & ASSOCIATES LLC
600 West Broadway Suite 1000, San Diego, CA 92101
27 303 $1,802,790,332
A Percentage of AUM, Performance Based

    Frequently Asked Questions

    Before hiring a financial advisor in California, it's recommended to ask them about their experience, areas of expertise, investment philosophy, fee and compensation methods, and their approach to financial planning. You should also ask about their fiduciary duty, which means they are legally and ethically bound to act in your best interests. It's important to choose an advisor who communicates clearly and transparently and whose values align with your own. To further understand if a financial advisor is best suited to your financial needs, consider using the following 10 key questions you should ask your financial advisor.

    To find a reputable financial advisor in California, you can start by asking for referrals from friends and family members who have worked with financial advisors in the past. You can also research financial advisors online using respected regulatory organizations like FINRA and the SEC., and look for credentials such as the Certified Financial Planner (CFP) designation. For a convenient and reliable option, we recommend using the free financial advisor match tool that helps you connect with pre-screened and vetted advisors specifically matched to your financial goals.

    Financial advisors listed on our directory for the state of California provide a range of services, such as retirement planning, investment management, estate planning, tax planning, insurance planning, and wealth management. The specific services that an advisor offers may depend on their area of expertise, so it's important to find an advisor whose services align with your needs and financial goals. Read on to better understand how financial advisors can assist you with the various services they provide.

    When choosing a financial advisor in California, it's important to consider key factors including an advisor's qualifications, experience, and method of compensation. Additionally, it's important to consider their investment philosophy, approach to financial management, and whether a financial advisor is bound to act in your best interests. To ensure you are making an informed decision and choosing the right financial advisor to manage your finances, we recommend our guide on the 5 things to consider when hiring a financial advisor.

    The cost of hiring a financial advisor in California varies depending on the advisor's experience, services, and fee structure. Financial advisors typically charge a percentage of assets under management, ranging from approx. 1.02% or a fixed rate of approx. $7,500 and above. Meanwhile, other advisors charge an hourly rate, flat fees, or based on commission. It's important to understand the advisor's fee structure and any potential conflicts of interest before engaging in their services. To better understand how financial advisors charge and the factors influencing their fees, read more on the costs of hiring a financial advisor.

    Yes, a financial advisor in California can provide valuable guidance on optimizing your Social Security benefits by analyzing your unique financial situation. They can help you determine the most advantageous age to start claiming benefits based on factors such as your expected lifespan, other sources of income, and individual goals. They'll consider how working during retirement and potential tax implications might impact your benefits. Through careful analysis and personalized strategies, they can assist you in making informed decisions that maximize your Social Security benefits over the long term. To learn more about how you can further benefit from the help of a retirement planner, explore why you should hire a retirement advisor.

    During the initial consultation with a potential financial advisor in California, it's recommended to ask them about their experience, areas of expertise, investment philosophy, fee and compensation methods, and their approach to financial planning. You should also ask about their fiduciary duty, which means they are legally and ethically bound to act in your best interests. It's important to choose an advisor who communicates clearly and transparently and whose values align with your own. To further understand if a financial advisor is best suited to your financial needs, consider using the following 10 key questions you should ask your financial advisor.

    To determine the trustworthiness of a financial advisor in California, it's important to conduct a complete research and background check through FINRA BrokerCheck. Look for advisors who are registered with reputable regulatory bodies like FINRA and the SEC, as these organizations regulate the financial industry and can help ensure that advisors are held to high ethical standards. You can also check online reviews, ask for referrals from friends and family, and do your research to verify the advisor's credentials and track record. If you are searching for a trustworthy financial advisor, we recommend using the free financial advisor match tool to find and compare pre-screened and vetted advisors matched to your needs.

    During your first meeting with a financial advisor in California, you can expect a discussion about your financial goals, current financial situation, and risk tolerance. The advisor may ask questions to understand your objectives, income, expenses, assets, and debts. They may also inquire about your investment experience and any specific concerns you have. For more information on how to prepare for your first meeting, refer to this guide on how to prepare for a meeting with your financial advisor.

    To evaluate the performance of your financial advisor in California, you should start by assessing the progress of your financial goals and whether the advisor's recommendations align with your objectives. Compare your investment portfolio's performance to relevant market benchmarks, and evaluate advisor fees for reasonableness and transparency. Additionally, evaluate your advisor's communication and trustworthiness by assessing their ability to keep you informed, address concerns, and consider your overall satisfaction with their guidance. To learn more about evaluating your financial advisor, explore this guide on the things you should know to assess your financial advisor's work.

    Yes, a financial advisor in California can provide guidance on insurance coverage specific to the state's natural disaster risks, such as earthquakes. They can help individuals and businesses understand the types of insurance policies available, such as homeowners' insurance and business insurance, that may be necessary to protect against potential damages caused by earthquakes and other natural disasters. These advisors can also assist in evaluating coverage options, calculating appropriate coverage amounts, and ensuring that clients are adequately prepared for potential financial risks associated with such disasters. To learn more, explore what a financial advisor can do for you.

    The typical minimum asset requirement for working with a financial advisor in California can vary. While some advisors might have specific minimum investment thresholds, many are willing to offer valuable guidance and support regardless of the size of your portfolio. Even if you have a relatively small amount to invest, an advisor can assist you in creating a customized plan to achieve your financial goals, manage risks, and make well-informed decisions. To learn more about how financial advisors can help with investment management and portfolio growth, consider exploring the impact of asset allocation on your investments.

    Yes, a financial advisor in California can help you prepare for your child's college expenses by analyzing your current financial situation, setting college savings goals, and providing guidance on college savings vehicles, such as the 529 College Savings Plan. Advisors can also help you navigate financial aid options when it is time for your child to go to college. To learn more about effective ways to save for college, read on about the best approaches to plan for a college education.

    Yes, a financial advisor in California can provide guidance on local tax strategies and exemptions unique to the state. California has its state tax laws and regulations, including income tax, property tax, and other local taxes. A knowledgeable financial advisor can help individuals and businesses navigate these specific tax requirements, identify potential tax-saving opportunities, and ensure compliance with local tax laws. To learn more, read on about how a financial advisor can help you manage your finances.

    To evaluate the performance of your financial advisor in California, you should start by assessing the progress of your financial goals and whether the advisor's recommendations align with your objectives. Compare your investment portfolio's performance to relevant market benchmarks, and evaluate advisor fees for reasonableness and transparency. Additionally, evaluate your advisor's communication and trustworthiness by assessing their ability to keep you informed, address concerns, and consider your overall satisfaction with their guidance. To learn more about evaluating your financial advisor, explore this guide on the things you should know to assess your financial advisor's work.

    Financial advisors in California typically use a range of resources and tools to track their client's investments and monitor financial progress. These may include creating regular portfolio reports to summarize investment performance and allocation, utilizing risk assessment tools to help determine clients' risk tolerance and align investment strategies, and using rebalancing tools to ensure alignment with long-term objectives. Notably, the availability of resources can vary based on the advisor's expertise, firm practices, and individual client preferences. Therefore, it's important to inquire about an advisor's investment management process to gain more insight. To learn more, read on about how financial advisors track and monitor your financial goals.

    While already having a 401(k) or other retirement account is a positive step towards saving for retirement, a financial advisor in California can provide helpful guidance and expertise beyond just managing your retirement account. They can help you set and prioritize your financial goals, optimize your investment strategy, manage risk, and provide knowledgeable financial market insights. With their knowledge and experience, a financial advisor can help you make informed decisions, navigate complex financial situations, and maximize the potential of your retirement savings. Explore why and when you might require a financial advisor to gain a better understanding of their role.

    Yes, there are financial advisors in California who specialize in helping individuals who are retiring without a retirement plan. These advisors understand the unique challenges faced by individuals in this situation and can provide guidance on creating a financial roadmap for retirement. They may assist in developing strategies to maximize savings, establish a sustainable retirement income, and explore investment options suited for late-stage retirement planning. To gain a deeper understanding of late-life retirement planning, read on about how to plan for retirement if you start late in life.