
We are a Trusted Advisor to our clients; the quarterback of their financial service team and their personal Chief Financial Officer. We adhere to a fiduciary standard for our advisory clients placing our advisory clients' interest ahead of our own. We are a fee-based planning and advisory firm; we don't have any proprietary products or sales quotas. We are fiercely independent; we have purposefully chosen to align with the #1 Independent Broker/Dealer in the U.S.* so we can have access to sophisticated systems, tools and money managers on behalf of our clients. We are not obligated to a corporate master or group of shareholders which allows us the freedom to focus on long term results. We are committed to a high ethical standard and independent advice.
EVERY DAY WE ARE AUDITIONING FOR THE MOST IMPORTANT POSITION ON OUR CLIENTS' SELECT TEAM OF TRUSTED ADVISORS. *LPL is the #1 Independent Broker/Dealer in the U.S. (As reported by Financial Planning magazine, 1996-2025, based on total revenue.)
Our Team

Jeff Johnson, CFP®, CKA®, helps individuals and families make informed financial decisions with confidence. With a focus on comprehensive, goal-based planning, Jeff provides guidance in investment management, retirement planning, tax-efficient strategies, and long-term wealth planning.
As a fiduciary, Jeff is committed to always acting in your best interests. Every financial plan is tailored to your unique goals, values, and life circumstances, ensuring strategies remain practical, transparent, and aligned with what matters most to you. Known for a clear and straightforward approach, Jeff works closely with clients to simplify complex financial topics and create actionable plans that evolve as life changes. Whether preparing for retirement, navigating major life transitions, or building long-term financial resources, Jeff is dedicated to serving as your professional financial partner.
Jeff earned the Certified Financial Planner (CFP®) designation through extensive education and training in financial planning, investments, ethics, risk management, tax planning, and estate planning. He is also an active member of the Financial Planning Association. He holds Series 7 and 63 securities registrations with LPL Financial. He also holds the Certified Kingdom Advisor (CKA®) designation. Advisors who hold this credential have studied how biblical principles apply to areas like financial planning, investments, charitable giving, and stewardship. As a CKA®, Jeff can advise those clients who want to integrate their faith into financial decision-making.
Jeff is a 1994 graduate of the United States Air Force Academy where he earned a Bachelor of Science Degree in General Engineering. He also earned a Master of Arts Degree in National Security Studies from American Military University in 2007. Jeff also currently works as an airline Captain for Delta Air Lines.
Originally from Macon, Ga, Jeff and his beautiful wife Angela have made the Gulf Coast of Florida home since 2009. They have two adult daughters.
Jeff remains active in the community by serving as a mentor for veteran's court, volunteering in the Okaloosa County Correctional Institute, and serving as a Deacon in his local church. He enjoys spending time with family and friends, making violent swings at a little white golf ball, and strumming on the ukulele.
Securities offered through LPL Financial, member FINRA/SIPC. Investment advice offered through Private Advisor Group, a Registered Investment Advisor. Private Advisor Group and Polaris Wealth Management are separate entities from LPL Financial.
Licenses Held: 7, 63
Registered for Securities in the following states: AL, FL, GA, LA, MN, NC
Registered as IAR in the following states: FL

Hubert A. Ross is the founder and President of Polaris Wealth Management LLC. His firm specializes in comprehensive planning and wealth management for affluent individuals and families. He serves as a trusted advisor and financial coach for his clients, and leader of their financial services team. Hubert works with a team of professionals to develop and implement integrated strategies that strive to help clients grow, protect and preserve wealth.
Hubert is well qualified to serve the unique needs of high net worth families. He is a NFLPA Registered Player Financial Advisor. He received his Certified Private Wealth Advisor® designation in 2011, after completing a rigorous certification program administered by IMCA ® and taught in conjunction with the University of Chicago's Booth School of Business. In 2010, Hubert earned his CERTIFIED FINANCIAL PLANNER® certification and was awarded the Chartered Financial Consultant designation in 2009 by The American College. Prior to founding Polaris Wealth Management in December 2012, Hubert served as a financial advisor for 8.5 years with another SEC Registered Investment Advisor (RIA) and Broker Dealer. Today he is affiliated with Private Advisor Group, a hybrid RIA registered with the SEC, and LPL Financial, the nation's largest independent broker/dealer*. He holds Series 6, 7, 63, and 65 securities registrations with LPL Financial and a Life, Health, and Variable Annuity insurance license.
Hubert is a 1984 graduate of the United States Air Force Academy where he earned a Bachelor of Science Degree. He earned his Master of Science in Systems Management from the Air Force Institute of Technology in 1993.
To remain abreast of the rapid changes in wealth management, Hubert is an active member of the Investment Management Consultants Association ®, the Financial Planning Association, and currently serves as the Immediate Past President of the Estate Planning Council of the Emerald Coast. He volunteers and speaks to groups on financial planning and wealth management on behalf the CFP Board of Standards and the Financial Planning Association.
Despite a busy professional life, Hubert remains active in his community. He served previously on the Board of Directors of the Children in Crisis Children's Neighborhood and is the 2015-2016 President of the Niceville-Valparaiso Kiwanis Club. When he's not working or serving others, Hubert enjoys spending time with family and friends, watching sports, listening to smooth jazz, traveling and reading. He's a football fanatic and avid Pittsburgh Steelers and Georgia "Dogs" fan.
A native of Atlanta, Georgia, Hubert and his family have made Northwest Florida home since 2004.
Securities offered through LPL Financial, member FINRA/SIPC.
Investment advice offered through Private Advisor Group, a Registered Investment Advisor.
Private Advisor Group and Polaris Wealth Management are separate entities from LPL Financial.
*As reported by Financial Planning magazine, June 1996-2018, based on total revenue.
Licenses Held: 06, 07, 63, 65
Registered for Securities in the following states: AK, AL, CA, FL, GA, LA, MD, MS, NY, OH, TX, VA
Registered as IAR in the following states: FL, TX
LPL Financial
Individual Investors, Businesses
Retirement Planning, Portfolio Management, Financial Planning, Insurance Products & Annuities, Estate Planning & Trusts, Investment Advice & Management, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Planning for Individuals, Financial Planning for Businesses, Tax Advice and Services, Financial Advice & Consulting
Bonds, Mutual Funds, Stocks, Alternative Investments, Exchange Traded Funds (ETFs), Insurance, Annuities
Email, Our Office, Phone, Video Conference
Private Advisor Group, LLC Form ADV Part 2A Brochure (PDF)
Additional Detailed Disclosures
