VETTED

Polaris Wealth Management
Tel: 850-420-1842 1553 Venice Ave Fort Walton Beach, FL 32547
About Polaris Wealth Management
It started with a simple idea: Build a highly successful, comprehensive wealth management firm working with a small, select group of people who want objective advice and help managing their wealth.

We are a Trusted Advisor to our clients; the quarterback of their financial service team and their personal Chief Financial Officer. We adhere to a fiduciary standard for our advisory clients placing our advisory clients' interest ahead of our own. We are a fee-based planning and advisory firm; we don't have any proprietary products or sales quotas. We are fiercely independent; we have purposefully chosen to align with the #1 Independent Broker/Dealer in the U.S.* so we can have access to sophisticated systems, tools and money managers on behalf of our clients. We are not obligated to a corporate master or group of shareholders which allows us the freedom to focus on long term results. We are committed to a high ethical standard and independent advice.

EVERY DAY WE ARE AUDITIONING FOR THE MOST IMPORTANT POSITION ON OUR CLIENTS' SELECT TEAM OF TRUSTED ADVISORS. *LPL is the #1 Independent Broker/Dealer in the U.S. (As reported by Financial Planning magazine, 1996-2025, based on total revenue.)
See Disclosures

Our Team

Jeffrey M.
Jeffrey M. Johnson
CFP®, CKA ®

Jeff Johnson, CFP®, CKA®, helps individuals and families make informed financial decisions with confidence. With a focus on comprehensive, goal-based planning, Jeff provides guidance in investment management, retirement planning, tax-efficient strategies, and long-term wealth planning.

As a fiduciary, Jeff is committed to always acting in your best interests. Every financial plan is tailored to your unique goals, values, and life circumstances, ensuring strategies remain practical, transparent, and aligned with what matters most to you. Known for a clear and straightforward approach, Jeff works closely with clients to simplify complex financial topics and create actionable plans that evolve as life changes. Whether preparing for retirement, navigating major life transitions, or building long-term financial resources, Jeff is dedicated to serving as your professional financial partner.

Jeff earned the Certified Financial Planner (CFP®) designation through extensive education and training in financial planning, investments, ethics, risk management, tax planning, and estate planning. He is also an active member of the Financial Planning Association. He holds Series 7 and 63 securities registrations with LPL Financial. He also holds the Certified Kingdom Advisor (CKA®) designation. Advisors who hold this credential have studied how biblical principles apply to areas like financial planning, investments, charitable giving, and stewardship. As a CKA®, Jeff can advise those clients who want to integrate their faith into financial decision-making.

Jeff is a 1994 graduate of the United States Air Force Academy where he earned a Bachelor of Science Degree in General Engineering. He also earned a Master of Arts Degree in National Security Studies from American Military University in 2007. Jeff also currently works as an airline Captain for Delta Air Lines.

Originally from Macon, Ga, Jeff and his beautiful wife Angela have made the Gulf Coast of Florida home since 2009. They have two adult daughters.

Jeff remains active in the community by serving as a mentor for veteran's court, volunteering in the Okaloosa County Correctional Institute, and serving as a Deacon in his local church. He enjoys spending time with family and friends, making violent swings at a little white golf ball, and strumming on the ukulele.

Securities offered through LPL Financial, member FINRA/SIPC. Investment advice offered through Private Advisor Group, a Registered Investment Advisor. Private Advisor Group and Polaris Wealth Management are separate entities from LPL Financial.

Licenses Held: 7, 63

Registered for Securities in the following states: AL, FL, GA, LA, MN, NC

Registered as IAR in the following states: FL

Hubert A.
Hubert A. Ross
CPWA®, CFP®, ChFC®

Hubert A. Ross is the founder and President of Polaris Wealth Management LLC. His firm specializes in comprehensive planning and wealth management for affluent individuals and families. He serves as a trusted advisor and financial coach for his clients, and leader of their financial services team. Hubert works with a team of professionals to develop and implement integrated strategies that strive to help clients grow, protect and preserve wealth.

Hubert is well qualified to serve the unique needs of high net worth families. He is a NFLPA Registered Player Financial Advisor. He received his Certified Private Wealth Advisor® designation in 2011, after completing a rigorous certification program administered by IMCA ® and taught in conjunction with the University of Chicago's Booth School of Business. In 2010, Hubert earned his CERTIFIED FINANCIAL PLANNER® certification and was awarded the Chartered Financial Consultant designation in 2009 by The American College. Prior to founding Polaris Wealth Management in December 2012, Hubert served as a financial advisor for 8.5 years with another SEC Registered Investment Advisor (RIA) and Broker Dealer. Today he is affiliated with Private Advisor Group, a hybrid RIA registered with the SEC, and LPL Financial, the nation's largest independent broker/dealer*. He holds Series 6, 7, 63, and 65 securities registrations with LPL Financial and a Life, Health, and Variable Annuity insurance license.

Hubert is a 1984 graduate of the United States Air Force Academy where he earned a Bachelor of Science Degree. He earned his Master of Science in Systems Management from the Air Force Institute of Technology in 1993.

To remain abreast of the rapid changes in wealth management, Hubert is an active member of the Investment Management Consultants Association ®, the Financial Planning Association, and currently serves as the Immediate Past President of the Estate Planning Council of the Emerald Coast. He volunteers and speaks to groups on financial planning and wealth management on behalf the CFP Board of Standards and the Financial Planning Association.

Despite a busy professional life, Hubert remains active in his community. He served previously on the Board of Directors of the Children in Crisis Children's Neighborhood and is the 2015-2016 President of the Niceville-Valparaiso Kiwanis Club. When he's not working or serving others, Hubert enjoys spending time with family and friends, watching sports, listening to smooth jazz, traveling and reading. He's a football fanatic and avid Pittsburgh Steelers and Georgia "Dogs" fan.

A native of Atlanta, Georgia, Hubert and his family have made Northwest Florida home since 2004.

Securities offered through LPL Financial, member FINRA/SIPC. Investment advice offered through Private Advisor Group, a Registered Investment Advisor. Private Advisor Group and Polaris Wealth Management are separate entities from LPL Financial.

*As reported by Financial Planning magazine, June 1996-2018, based on total revenue.

Licenses Held: 06, 07, 63, 65

Registered for Securities in the following states: AK, AL, CA, FL, GA, LA, MD, MS, NY, OH, TX, VA

Registered as IAR in the following states: FL, TX

General Information
Name of Broker/Dealer:

LPL Financial

Work with the following types of clients:

Individual Investors, Businesses

Advisory Services Provided:

Retirement Planning, Portfolio Management, Financial Planning, Insurance Products & Annuities, Estate Planning & Trusts, Investment Advice & Management, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Planning for Individuals, Financial Planning for Businesses, Tax Advice and Services, Financial Advice & Consulting

Services
Investment Types:

Bonds, Mutual Funds, Stocks, Alternative Investments, Exchange Traded Funds (ETFs), Insurance, Annuities

Preferred meeting methods
Can meet clients in the following ways:

Email, Our Office, Phone, Video Conference

Financial Planning for Businesses
Polaris advises business owners on business succession planning, retirement plan options, and strategies to protect and transition business wealth. We help owners integrate their business and personal financial goals into a single comprehensive plan.
Financial Planning for Individuals
We deliver comprehensive, goal-based financial planning for individuals and families  addressing retirement, education, tax planning, estate planning, and charitable giving. Our planning process organizes each client's objectives across life stages into a coordinated, actionable strategy.
Financial Advice & Consulting
As an independent, fee-based advisory firm, Polaris provides objective financial advice free of corporate priorities or proprietary products. We serve as each client's personal Chief Financial Officer, offering ongoing consultation across every area of their financial life while maintaining a fiduciary standard for advisory relationships.
Portfolio Management
Polaris Wealth Management builds and actively oversees diversified investment portfolios tailored to each client's goals, time horizon, and risk tolerance. As a fee-based, independent firm, we construct portfolios using a broad range of vehicles  ETFs, mutual funds, individual stocks and bonds, and alternative strategies  with no proprietary products or sales quotas influencing our recommendations. We use risk-assessment tools to align each portfolio with the client's true risk comfort and review holdings on an ongoing basis, adjusting as markets and client circumstances change.
Retirement Planning
We help clients plan for and navigate retirement with comprehensive strategies covering income planning, Social Security timing, and tax-efficient withdrawal sequencing. Working as each client's personal Chief Financial Officer, we coordinate investment, tax, and estate considerations so clients can pursue the retirement they envision with confidence.
401K Rollovers
Polaris guides clients through 401(k) and employer-plan rollovers, weighing options such as leaving assets in a former employer's plan, rolling to an IRA, or consolidating accounts. We help clients understand the costs, investment choices, and tax implications of each option and implement the approach that best fits their broader retirement plan. Rollover destinations include Traditional IRA, Roth IRA, SIMPLE IRA, and SEP IRA accounts.
Insurance Planning
We evaluate each client's protection needs and provide insurance solutions to safeguard income and wealth, including life insurance, disability income insurance, and long-term care insurance, integrated into the overall financial plan.
Annuities
Polaris offers annuity solutions to help clients create reliable retirement income and address longevity risk, selecting products that fit within each client's broader retirement and income strategy.
Estate Planning & Trusts
Polaris helps clients plan for the efficient transfer of wealth to family and charitable beneficiaries, coordinating estate and trust strategies as part of a comprehensive plan. We work alongside clients' attorneys and other advisors to implement estate objectives. Polaris does not provide legal advice.
Tax Advice and Services
We incorporate tax-efficient strategies throughout the planning process  from asset location and withdrawal sequencing to charitable giving and estate considerations  helping clients coordinate financial decisions with their tax situation, and we maintain a tax-planning resource library for clients. Polaris provides tax planning in coordination with clients' tax professionals and does not provide tax preparation or legal advice.
Education Funding and Planning
Polaris helps families plan and save for education expenses, incorporating education funding goals into the broader financial plan and recommending appropriate savings and investment strategies to help meet future tuition and related costs.
Investment Advice & Management
Investment advice is offered through Private Advisor Group, a registered investment advisor. We provide independent, conflict-free investment recommendations and ongoing portfolio management using a diversified mix of ETFs, mutual funds, stocks, bonds, annuities, and alternative strategies, tailored to each client's objectives and risk profile.
Wealth Management
Our comprehensive wealth management service acts as the quarterback of each client's financial team. We develop and implement integrated strategies to help clients grow, protect, and transfer wealth on their terms  coordinating investment management, financial planning, retirement, tax, estate, and insurance considerations under one relationship. We serve a select group of successful individuals and families who value objective, independent advice.
Risk Management
We assess and manage financial risk across each client's portfolio and overall plan. Using risk-tolerance analytics, we align investments with the level of risk a client is genuinely comfortable taking, and we address protection needs through appropriate insurance solutions, including life, disability income, and long-term care coverage.
Money Management
Polaris provides disciplined, ongoing management of client assets through advisory accounts. As a fiduciary for our advisory clients, we place each client's interests first, maintain an independent platform through LPL Financial and Private Advisor Group, and manage portfolios with transparency and no proprietary-product conflicts.
Advisor Profile Image
Talk to an AdvisorFINRA/SEC Registered Advisors

Your Information is Safe and Secure

WiserAdvisor
WiserAdvisor is a wholly-owned brand of the Respond.com Inc. ("Respond") family. Respond is registered with the U.S. Securities and Exchange Commission as an investment adviser, and operates through various subsidiaries and brands that provide financial education. WiserAdvisor matches and refers investors to qualified financial professionals that have elected to participate in our matching platform. WiserAdvisor, Respond, and Respond's other subsidiaries and brands do not manage investor assets or otherwise render investment or financial planning advice beyond the referral of investors to qualified financial professionals. By using this website, you agree to our terms and conditions.

© Copyright 2026 WiserAdvisor.com. All Rights Reserved.