VETTED

Alex Petrovic

CFP®
Caliber Wealth Management
Alex Petrovic
Tel: 913-385-5523 6201 College Blvd Suite 650 Overland Park, KS 66211
INSTILLING CLARITY & CONFIDENCE IN YOUR FINANCIAL LIFE
About Alex Petrovic
Alex Petrovic, III is the president and owner of Petrovic Financial Services, a fee only financial planning and investment management firm. He is a Certified Financial Planner professional with 20 years of experience and is a third-generation financial advisor. Within the past ten years he was chosen to be successor for two long-time advisors and formed his own firm.

Alex was born in Kansas City, attended Rockhurst High School, and graduated magna cum laude from Truman State University with a Bachelor of Science in Finance and a minor in economics. Alex is a member of the Kansas City chapter of the Financial Planning Association, the professional organization for Certified Financial Planners. He is also a member of the National Association of Personal Financial Advisors (NAPFA). He has been a Rotarian since 2007 and previously served on the Plaza Rotary Club Board. He also served in several volunteer roles for over a decade for his fraternity Beta Theta Pi.

Alex is a devoted family man. Alex and his wife, Dasha, have a playful, happy 6 year-old named Benjamin and a toddler, Alex, IV..
About Caliber Wealth Management
There's more to quality wealth management than just managing money. It's about making sense of all your financial matters and addressing the things you may be missing or unsure about. At Caliber Wealth Management, we take the complex and confusing and make it simple and straightforward. When you put the collective wisdom, experience, and capabilities of our full team to work for you, we help you move forward with clarity and confidence.

At Caliber, you're more than just a client. We provide the knowledge, know-how, and resources of a large-scale firm but with a small-town feel. Ultimate flexibility, top-tier client events, and industry-leading advisors are just the beginning. Becoming a Caliber client can open the door to possibilities within your finances you never thought possible.
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Our Team

Bryson
Bryson Slater
CFP®

Bryson Slater is a Financial Advisor and Certified Financial Planner professional with Petrovic Financial Services. Bryson joined our team in 2017. Bryson focuses on retirement projections and social security planning, employment benefits, estate planning, insurance, college planning, and tax strategies related to these areas.

Bryson attended the University of Missouri where he received a bachelor's degree in Finance with a minor in Economics. He then worked for a retirement plan record-keeper for five years before joining our team.

Jim
Jim Stoutenborough
CFP®

Jim Stoutenborough is the senior financial planner at Petrovic Financial Services. He is a Certified Financial Plannerprofessional. Jim has been in the financial planning industry since 1997.

Jim focuses on investment planning, reviewing and monitoring the allocations and trading within client accounts. Those accounts include retirement plan accounts such as 401k, 403b and annuities. Jim graduated from the University of Illinois in Champaign, Illinois with a BS in business administration.

Marsy
Marsy Gordon
Financial Planner

Marsy Gordon is a financial planner with Petrovic Financial Services. She started work in the financial planning field in 2012.

Marsy focuses on retirement projections and social security planning, employment benefits, estate planning, insurance, college planning, and tax strategies related to these areas. Marsy worked in insurance for 20 years and managed all aspects of a small business for many years, including accounting and payroll. She attended Kansas State University.

Marilyn
Marilyn Brohm
Communications Manager

Marilyn Brohm is the communications manager for Petrovic Financial Services. She joined the firm in late 2016.

Marilyn has had a long career in marketing, advertising and public relations working primarily with manufacturing companies and most recently for the not for profit sector. She will be focusing on managing the company website, preparing marketing materials, developing a social network presence and discovering ways to improve client satisfaction.

Jeannine
Jeannine Shaffer
Client Services Manager

Jeanine Shaffer is the client services manager at Petrovic Financial Services. Jennine began working in the financial planning industry in 2014.

She works on a variety of important projects helping our clients schedule review meetings, open new accounts, transact deposits and money movement for funds requests. Jeannine also coordinates and tracks retirement account contributions and manages Required Minimum Distributions for our clients over 70.

Before she entered the financial planning industry, Jeannine had a long career as a flight attendant with TWA. She attended Kansas State University.

Dana
Dana Dell

Dana Dell is the office manager for Petrovic Financial Services. She joined the firm in December 2021. Dana handles the day-to-day office management and administrative projects such as billing and supplies. She is also Alex's right hand in completing multiple administrative projects as they arise. She will be cross-training with Jeannine Shaffer to assist in scheduling, establishing new accounts and paperwork for transfers and withdrawals. Dana has a rich work history and has a lifetime of customer service experience. She has worked at the busy TWA call center, Humana and recently completed 7 years of client services with Waddell and Reed.

General Information
Firm Start Year:

2012

No. of Employees:

5-9 Employees

Name of Broker/Dealer:

Alexander M. Petrovic, III

Name of Custodial Firm:

Raymond James

States Licensed in:

KS & MO

Communities served:

Entire Kansas City Metropolitan Area and many other states where we have clients

Number of Years with Current Firm:

20

Work Experience:

Prior to his financial planning career, Alex worked for The Boeing Company in Seattle as a lead financial analyst and as a U.S. Peace Corps volunteer in the Ukraine. In 2005, he returned home to Kansas City and joined his father's financial services firm. They worked together for 12 years (until his father's passing) delivering financial planning and investment management services to their clients.

Work with the following types of clients:

Investment Clubs, Businesses, Individual Investors, Non-Profit Organizations

Foreign Languages Serviced:

English

Advisory Services Provided:

Investment Advice & Management, Financial Advice & Consulting, Estate Planning & Trusts, Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Planning for Businesses, Tax Advice and Services, Financial Planning for Individuals

Services
Investment Types:

Bonds, Mutual Funds, Stocks, Annuities, Insurance, Exchange Traded Funds (ETFs), Socially Responsible Investments (SRI)

Can meet clients in the following ways:

Our Offices, Your Home, Our Office, Phone, Email, Your Office, Video Conference

Compensation and Fees
Fee Structure:

Fee-Only

Minimum Portfolio Size for New Managed Accounts:

$250,000

Compensation Methods:

Based on Assets, Flat Fee

Fee % Based on Assets:

1.00%

Hourly Rate:

N/A

Additional Details on Charges:

We normally charge about 1% for the first million of assets and less for assets over one million, We also manage smaller portfolios for Young Professionals and our client's children.

Minimum Fee Charged for Managed Accounts:

N/A

Minimum Fee Charged for Hourly Planning Accounts:

N/A

Firm Information
Firm's Number of Clients:

160

Firm's Number of Planning Clients:

100

Firm's Number of Managed Clients:

160

Assets Managed by Firm:

$162,000,000

Advisor's Number of Clients:

160

Advisor's Number of Managed Clients:

160

Advisor's Number of Planning Clients:

100

Total Assets Under Management by Advisor:

$162,000,000

Preferred meeting methods
I provide a free initial consultation:

Yes

Education
Bachelor of Science - Finance with a Minor in Economics:
Truman State University - Kirksville, MO
09/01/1994 - 06/15/1998
Financial Planning for Individuals
At least one meeting a year will be dedicated to a deep dive into one or more financial planning topics. Together, our advisors proactively determine which financial planning topics should be reviewed. These topics include:

*Estate planning

*Tax strategies

*Insurance planning, including life, disability, long-term care, and property and casualty

*Employer benefits

*Education planning

*Budgeting and cash flow

Some advisors only provide deep, detailed financial planning at the beginning of the client relationship. As with retirement planning, we monitor your financial plan by reviewing each area every few years, or more frequently as needed. Life changes, and so should your financial plan.
Financial Advice & Consulting
As trusted advisors, our job is to help you address the complexities of today's marketplace with professional guidance, a disciplined process, proper resources and unceasing vigilance.. As trained professionals, it is our privilege to offer you this kind of service because in your busy life, you have better things to do than keeping up with the markets.
Portfolio Management
Our investment management services include the following:

Help you establish your investment goals and assess your risk tolerance

Help you select a suitable asset allocation model and the appropriate investments based on your goals and risk tolerance

Monitor the performance and risk of your portfolio allocation and investment managers

Review the performance of your Raymond James accounts at each meeting

Research and monitor your employer retirement plans (401k, 403b, restricted stock, stock options, etc.) for you

Active tax and cost-efficient investment portfolio management for assets held at RJ. This will include manager and strategy selection

As requested, implementation of cost and tax efficient liquidations for unanticipated cash flow needs

Help you update your portfolio as your needs change

Review your risk tolerance every 3 - 4 years or earlier if your personal or financial situation changes

Coordinate the establishment of appropriate Raymond James accounts and related asset transfers

Online access to your Raymond James accounts

Depending on your account activity, receive quarterly or monthly Raymond James account statements
Retirement Planning
The majority of your working years have been spent building your savings with the goal of a confident retirement and perhaps preserving a portion of your estate for your heirs.

We provide you with detailed retirement projections that incorporate your expenses, investments, Social Security and any pensions or other income you might have.

We also take the extra step to analyze various scenarios for you. Based on your situation, these could be:

" Different life expectancies

" Maximizing your Social Security benefits

" Various pension payment options

" Paying off your mortgage, or keeping a balance

" Self-funding a long-term care event

We also want to emphasize that we monitor a client's retirement by doing a retirement projection every few years, or more frequently if a client's situation changes. This contrasts with some advisors who only run a retirement analysis once at the beginning of the client relationship.
Insurance Planning
We are a fee-only firm and do not sell insurance for a commission. However, we will review your various insurance policies and provide recommendations.

How much life insurance do you need now? If you have a policy with a big premium and it's time to renew, we check if you need to renew it or is it time to cancel?

Do you need more disability coverage? When you're closer to retirement, can you drop that disability coverage?

Long-term care insurance - how much coverage should you get? With the recent huge price increases in this area, we've worked to help clients trim the benefits where possible to help mitigate premium increases.

We review your property & casualty policies, to pinpoint any holes in coverage, most of which are inexpensive to fix.

On all of these, we help you get quotes from various sources and work with you to evaluate the quotes.
Annuities
We do not sell annuities because we cannot accept commission compensation. We are a fee-only firm and use the fiduciary standard. That means we must act in the client's best interest; that's you! We will, however, help answer any questions and offer our advice about your existing annuities
Tax Advice and Services
We try to moderate taxes by the choice of investments we use. We have minimal selling and buying, which keep gains from showing up on your tax return. We harvest losses and gains during the year, trying to net taxable gains to zero when feasible.

When we've made a lot of money on an investment, we often sell over multiple tax years to minimize your tax bill. For example, we purchased a mutual fund 9 years ago for our client and sold out of it over 3 tax years. So, we avoided huge gains hitting a client's tax return in a single year bumping them up into a higher tax rate.

We often custom-manage a taxable account in order to keep taxes down.
401K Rollovers
We will research and monitor your employer retirement plans (401k, 403b, etc.). We will also help verify how much you are contributing each year, verify how much of the employer match you are receiving, and place trades in your accounts when needed.

We can also manage your 529 education plans, employer stock purchase plans, and executive restricted stock and stock option plans.

For all accounts under our management, we review the accounts and investments at your investment review meetings.
Estate Planning & Trusts
Creating a financial plan helps you see the big picture and set long and short-term life goals, a crucial step in mapping out your financial future. When you have a financial plan, it's easier to make financial decisions and stay on track to meet your goals. Working with a Certified Financial Planner"/professional can give you confidence knowing you have a plan in place designed to/help you reach financial success.

We recommend estate planning approaches based on your situation. Trusts are better for some clients, while beneficiary designations may suffice for others (and be cheaper).

Our estate planning schedule organizes all your assets, not just the investments, and ensures you have the titling and beneficiaries set up correctly, per your desires and your attorney's instructions. We review your trust documents, your wills, your powers of attorney from a financial planning perspective. We have also reviewed client's prenup agreements prior to getting married.

If you desire, we can accompany you to meetings with your estate planning attorney, to help with what needs to get done.

Our Comprehensive Financial Planning and client relationship management process is designed to enhance your financial foundation to help you enjoy greater freedom and independence during your retirement. After we gather all your financial information, our team works with you to design a plan to organize and manage your finances, achieve your goals and enjoy your life.
Education Funding and Planning
We recommend how you can best save for college for your kids or grandkids; there are many options, some of which save on taxes. We manage the investments in those accounts. You'll know how much you need to save each year based on the colleges you have in mind.
Investment Advice & Management
We are research-driven and use many sources of professional-grade research. We incorporate third-party analysis which tells us when passive index funds may deliver better returns, or when active funds may outperform, in a given area of investing.

We do not delude ourselves, or you, that we are smarter than everyone else. If the research points in a certain direction which will give us a better return with the risk level we want, we use it.

We manage your money via our Investment Committee combining years of experience with deep knowledge, to drive our decisions. We believe that a collection of minds is superior to any one person's opinion or belief. That's the team you want managing your money.

Three of our committee members are CFP planners, specializing in different aspects of wealth management. To pass the CFP exam requires intense study for a least a year and is the gold standard of qualification in our industry.
Wealth Management
As trusted advisors, our job is to help you address the complexities of today's marketplace with professional guidance, a disciplined process, proper resources and unceasing vigilance.

As trained professionals, it is our privilege to offer you this kind of service because in your busy life, you have better things to do than keeping up with the markets.
Risk Management
When we work with a new client, the first step is to assess how much investment risk you should take. We do this by using a risk tolerance assessment, along with conversations about your financial situation, your goals for your money, your personal level of risk taking and your ability to withstand losses in a bear market.

After we agree upon a risk level, we analyze your current investments and develop a proposal that shows you how we will invest each of your accounts. The proposal will also take into consideration any investments you may want to keep and investments with large unrealized capital gains, as well as any tax implications of the proposed trades. Rest assured, before we place any trades in your accounts, you will clearly understand how we will invest your portfolio and any costs or taxes associated with our recommendations.

After we implement the agreed-to proposal, our Investment Committee continually monitors the investments in our client's portfolios. At your meetings, you will see Monitoring Reports that show you how the investments are performing.
Money Management
First, we believe diversification and a long-term perspective helps lower your risk of loss and helps increase long-term returns. We do not believe active trading or short-term trading strategies are helpful or appropriate for most investors. Therefore, we usually invest our clients in diversified stock and bond portfolios built for the long-term.

Second, we use indexed investments in client portfolios. What are indexed investments? These are investments that are designed to track an index, such as the well-known S&P 500 U.S. stock index. We use indexed investments in our portfolios for two important reasons. The first is because research has shown it is very difficult for mutual funds to beat their respective index, or benchmark. Morningstar and Standard and Poor's research has shown over the past 5, 10, 15 and 20 years, most mutual funds do not beat their benchmark. The second reason is indexed investments usually have much lower expenses, and Morningstar has consistently emphasized that cost matters when investing for the long-term.

Third, we believe your portfolio needs to invest in our global economy. Many of our largest companies operate globally, in many different countries. Your investments need to reap the benefits of economic successes happening abroad.
20 Years of Experience
CRD# 4934721Firm CRD# 331165SEC File# 801-101526Series: 66
Compliance
Registered Investment AdvisorYes
Acknowledged fiduciaryYes
Compliance Disclosures in Last 5 yearsI have a clean record
Criminal Disclosures in Last 5 yearsI have a clean record
Office Hours
Monday8:30 AM - 5:00 PM
Tuesday8:30 AM - 5:00 PM
Wednesday8:30 AM - 5:00 PM
Thursday8:30 AM - 5:00 PM
Friday8:30 AM - 5:00 PM
Awards & Recognitions
2023 Five Star Professional Wealth Manager(01/01/2023)

Eligibility criteria: 1. Credentialed as a registered investment adviser 2. Actively licensed as a registered investment adviser or as a principal of a registered investment adviser firm for a minimum of 5 years 3. Favorable regulatory and complaint history 4. Fulfilled their firm review based on internal standards 5. Accepting new clients. Evaluation criteria considered 6. One-year client retention rate 7. Five-year client retention rate 8. Non-institutional discretionary and/or non-discretionary client assets administered 9. Number of client households served 10. Education and professional designations

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