Joe Roddy
His association with LPL Financial gave him the flexibility to build just that kind of business. Through hard work, outstanding service and a reputation of fairness and integrity, he has built a solid client base and has expanded his business through referrals. In 2013, he opened West End Advisory Group in St. Louis' Central West End neighborhood.
While Joe works at integrating the many elements of financial planning and employee benefits, his greatest strengths are in investments, retirement planning, and wealth transfer for business owners. His interest in investments was sparked while in college when he first invested money saved from his job as an iron worker. The investment was a winner, and he was able to return to graduate school full time at Washington University, where he received his Masters in Business Administration.
Joe works diligently to increase his knowledge in this field and has been designated a Certified Financial Planner certificant, a title awarded only to those who are able to successfully complete a rigorous series of exams and are willing to abide by a strict ethical code.
Joe and his wife, Lisa, live in the Central West End near Forest Park, where Joe can often be found jogging.
Our Team
A Saint Louis native, Stephen Mayer graduated from Fontbonne University with a degree in Business Administration. A keen interest in investing led Steve to gain his first experience in the industry in 2012 as a financial advisor for a large wirehouse. Throughout his time there he obtained several securities registrations, including his Series 7 and 66 (now held through LPL Financial), along with life and health insurance licenses. Additionally, the knowledge and industry experience he gained helped develop his understanding and vision of how to address the investment-related and financial-planning needs of his clients. By moving to the independent side of the industry in 2016, Steve was able to operate his business free from many of the conflicts of interest that are common when working as an employee of a large firm, and to provide personalized advice for clients who are serious about their long-term financial goals. In 2017, he took the next step in his pursuit to provide this personalization by becoming a CFP Board Certified Financial Planner professional, indicating that he has fulfilled the board's requirements for education and experience, passed the CFP certification exam, and agreed to adhere to a high standard of ethics and professional conduct. The continuing education requirements of the CFP certification continue to serve him well in his current role as a LPL Financial Planner with West End Advisory Group. While away from the office, Steve and his wife enjoy spending time outdoors with their children.
Laurie Elfrank has been working in the financial industry since 2000, and has been a member of Joe's financial services team since 2003. Laurie graduated magna cum laude from University of Missouri--St. Louis with a Bachelors degree in Business Administration. She holds her Series 7 Registration through LPL Financial and is an LPL Registered Client Services Associate. She is West End Advisory Group's primary customer service representative for our investment clients. Laurie grew up in Washington, Missouri, and her hobbies include geocaching and wine tasting. Contact her with service requests or to schedule an appointment with Joe or Steve.
1112591
6413
LPL Financial
MO, IL, CA, FL, IN, TX
Saint Louis, MO
39
12
Businesses, Individual Investors
Financial Advice & Consulting, Investment Advice & Management, Insurance Products & Annuities, Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Education Funding and Planning, Financial Planning for Individuals, Tax Advice and Services, Financial Planning for Businesses
No
Yes
Yes
Yes
I have a clean record
I have a clean record
CFP®, AIF®
Series 7, Series 63, Series 66
Variable Life, Long Term Care, Variable Annuity, Life, Health, Annuity
Mutual Funds, Exchange Traded Funds (ETFs), Insurance, Annuities, Stocks, Bonds
Phone, Our Office, Video Conference
Fee-Based
$250,000
Flat Fee, Based on Assets
Our fees are based on the complexity of your unique financial needs and may vary accordingly.
200+
70+
70+
$200,000,000+
Yes
WiserAdvisor provides referrals to financial professionals of LPL Financial, LLC (LPL). WiserAdvisor is not a current client of LPL for brokerage or advisory services. Financial professionals of LPL pay WiserAdvisor cash compensation for these referrals, which creates the incentive for WiserAdvisor to make these referrals, resulting in a conflict of interest.
LPL ADV 2A
https://www.lpl.com/content/dam/lpl-www/documents/disclosures/A58.pdf
Additional Detailed Disclosures
https://www.lpl.com/content/dam/edam/format/disclosure/wiseradvisor-lpl-detailed-disclosures.pdf
Securities and advisory services offered through LPL Financial (LPL), a registered investment advisor and broker-dealer, member FINRA/SIPC (www.finra.org / www.sipc.org). Insurance products are offered through LPL or its licensed affiliates. The LPL Financial registered representatives associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state.
