Tel: 972-378-3677 7160 Dallas Parkway Suite 520 Plano, TX 75024
Helping people live confidently, abundantly, and connected.
About Lifeway Financial
Lifeway Financial is a fee only, fiduciary advisory firm that helps you make clear, confident money decisions. We integrate comprehensive planning, disciplined investment management, and proactive tax strategy so your plan, your portfolio, and your taxes work together.
What makes us different
Fiduciary, fee only advice, no commissions, transparent pricing.
Retirement income precision, our Social Security Analyzer tests dozens of claiming strategies, shows breakevens and tax impacts, and aligns benefits with Roth conversions and withdrawal sequencing.
Evidence based investing, factor aware, tax efficient portfolios with documented targets and guardrails in your Investment Policy Statement, plus disciplined rebalancing and risk controls.
Tax aware execution, asset location, tax loss harvesting windows, and smart cash management to improve after tax results.
visible service calendar, recurring reviews, beneficiary and titling checks, and coordination with your CPA and attorney so nothing slips.
One coordinated team, one integrated plan, one clear point of accountability.
How we work
1. Define outcomes, understand constraints, and gather the right data.
2. Build your plan, cash flow, retirement, taxes, risk, education, and estate coordination, with clear, prioritized next steps.
3. Implement your investment policy with low cost building blocks and selective factor tilts.
4. Monitor and refine through scheduled reviews, timely check ins, and rapid response when life changes.
The result
Less noise, more progress you can measure, a plan that adapts as you do, and a long term partner focused on after tax, after fee results.
Trey Touchstone is the President, Director of Investment Management, and Chief Compliance Officer at Lifeway Financial Corporation. Trey is also a shareholder.
Trey is responsible for directing the ongoing research and analysis of security markets, investment sectors, and investment innovations. Trey is also responsible for the ongoing management of client investment portfolios and wealth management needs.
Trey holds the Chartered Financial Analyst ® designation and is a member of the CFA Institute ®. He also received a Certificate in Quantitative Finance. As an Enrolled Agent, Trey is a federally authorized tax practitioner with unlimited practice rights before the IRS. Trey received a Bachelor of Business Administration degree with majors in Finance, Accounting, and Economics from Texas Tech University.
DallasMcKee
CFP ®, CDFA ®
DallasMcKee
CFP ®, CDFA ®
Vice President / Director of Financial Planning
Dallas McKee is the Director of Financial Planning with Lifeway Financial Corporation. Dallas is also a shareholder.
In his role, Dallas works directly with clients to implement and maintain all aspects of a client's financial plan. Dallas is also responsible for the ongoing innovation and development of financial planning solutions for Lifeway clients.
Dallas is a CERTIFIED FINANCIAL PLANNER Certificant. Dallas holds a Bachelor of Business Administration degree in Marketing and a Masters of Science degree in Personal Financial Planning from Texas Tech University. Dallas is a member of the Financial Planning Association and formerly sat on the Board of Directors for the Dallas Fort-Worth Chapter. He is currently a member of the Texas Tech Personal Financial Planning Alumni Advisory Board.
Mutual Funds, FOREX & Currency, Options & Futures, Bonds, Stocks, Mortgages & Real Estate, Exchange Traded Funds (ETFs), Alternative Investments
Can meet clients in the following ways:
Our Office, Video Conference
Compensation and Fees
Fee Structure:
Fee-Only
Minimum Portfolio Size for New Managed Accounts:
$3000000
Compensation Methods:
Based on Assets
Fee % Based on Assets:
0.85
Additional Details on Charges:
Fees charged on a tiered scheduled based on the level of assets. Fees are calculated for each level to get to a progressively lower blended rate. For example, the all-in rate on a $5M portfolio would be 0.85%.
Portfolio Value
Up to $1M = 1.10%
$1M - $5M = 0.80%
$5M - $10M = 0.60%
Over $10M = 0.40%
Firm Information
Assets Managed by Firm:
$350M
Preferred meeting methods
I provide a free initial consultation:
Yes
Financial Planning for Individuals
We deliver a comprehensive plan tailored to your goals, values, and constraints. Coverage includes cash flow, debt, investments, insurance, taxes, retirement, estate considerations, and major life transitions. You receive prioritized action steps and ongoing progress reviews. Plans are living documents; we update as your life evolves so your strategy stays aligned.
Financial Advice & Consulting
Have a specific decision to make, such as a pension option, equity comp question, or home purchase analysis. We provide standalone, objective advice, with clear recommendations and an implementation checklist. No product sales, no hidden agenda. If the issue touches multiple areas, we connect the dots so your choice supports the bigger plan.
Portfolio Management
We build factor focused portfolios tailored to your goals, time horizon, and tax picture. Your plan drives the allocation, then we implement with low-cost funds, selective tilts, and risk controls, including downside hedging when prudent. We monitor and rebalance with taxes in mind. Markets carry risk; we help you understand the tradeoffs, so you stay invested with confidence.
Retirement Planning
We map cash flows, Social Security timing, healthcare costs, and withdrawal sequencing so your lifestyle is supported for decades, not just years. Using realistic assumptions, we run what if scenarios and create a written income plan that integrates investments, taxes, and risk management. The result is clarity on when you can retire and how to stay retired; we revisit the plan each year as life changes.
401K Rollovers
We compare keeping assets in your plan, rolling to an IRA, or using a new employer plan, then document costs, investments, and protections. If a rollover makes sense, we guide the paperwork, coordinate tax reporting, and design an investment lineup aligned to your broader plan. Sometimes staying put is best; our advice is fiduciary, transparent, and conflict free.
Insurance Planning
We assess existing coverage for life, disability, long term care, property and casualty, and liability. As fee only advisors, we do not sell policies, so recommendations are objective and based on need and cost effectiveness. When insurance is warranted, we help you shop and structure it correctly. The right coverage protects your plan; the wrong coverage just adds expense.
Annuities
Annuities can provide guaranteed income or tax deferral, but they also carry costs and complexity. We analyze existing contracts, outline the pros and cons, and compare alternatives like bond ladders or deferred income strategies. If an annuity is appropriate, we prioritize simplicity, value, and contract strength. If not, we show lower cost ways to reach the same goal.
Estate Planning & Trusts
We help you clarify wishes, coordinate titling and beneficiary designations, and collaborate with your attorney to craft or update documents. Trusts, powers of attorney, and healthcare directives are integrated into your financial plan, then reviewed on a set schedule. We do not draft documents, we make sure the legal work and the financial work operate in sync.
Tax Advice and Services
We focus on tax aware planning, not tax preparation. That includes asset location, tax loss harvesting, Roth strategies, charitable giving, and smart withdrawal sequencing. We partner with your CPA, or introduce one, to align strategy with filings. Investment returns matter, after tax returns matter more; our process is designed to keep more of what you earn.
Education Funding and Planning
We quantify future college costs, evaluate 529 plans and other vehicles, and create a funding schedule that fits your cash flow and tax picture. Investment choices and ownership matter, especially during divorce or when financial aid is in play, so we coordinate forms and timing. Saving for education can compete with retirement; we show the tradeoffs so you can choose confidently.
Investment Advice & Management
We pair a comprehensive plan with discretionary portfolio management so advice and implementation stay in sync. Your Investment Policy Statement defines targets and guardrails, then we manage to it with evidence based, factor tilted portfolios, tax aware trading, and disciplined rebalancing. You get one coordinated team, one transparent fee, proactive cash management, and reporting tied to your goals rather than just market indexes. Markets are unpredictable, so we emphasize risk controls, downside preparedness, and after tax, after fee results, not promises of outperformance.
Wealth Management
Your financial life is more than an account balance. We integrate planning, investing, taxes, estate considerations, and risk into a coordinated strategy, then provide an annual service calendar so nothing slips through the cracks. You get a dedicated team, proactive check ins, and clear accountability. Complexity adds moving parts; we simplify decisions without oversimplifying your life.
Risk Management
We identify the risks that can derail a plan, such as market drawdowns, longevity, inflation, health events, and liability exposure. Then we design layered defenses, portfolio positioning, cash buffers, insurance strategies, and legal structures in concert with your attorney and CPA. Not every risk should be insured; we help you decide what to transfer, what to reduce, and what to accept.
Money Management
For clients who want hands off help with day to day investment decisions, we handle selection, trading, rebalancing, and cash needs. We manage to your plan and risk level, using disciplined processes rather than hunches. You see exactly what you own and why. Active tinkering can add taxes and costs; our approach favors evidence, efficiency, and after tax results.
Disclosures
WiserAdvisor provides referrals to financial professionals. WiserAdvisor is not a current client of advisor or advisory services. Financial professionals pay cash compensation for these referrals, which creates the incentive for WiserAdvisor to make these referrals, resulting in a conflict of interest.
WiserAdvisor is a wholly-owned brand of the Respond.com Inc. ("Respond") family.
Respond is registered with the U.S. Securities and Exchange Commission as an investment adviser,
and operates through various subsidiaries and brands that provide financial education.
WiserAdvisor matches and refers investors to qualified financial professionals that have elected to participate in our matching platform.
WiserAdvisor, Respond, and Respond's other subsidiaries and brands do not manage investor assets or otherwise render investment or
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