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Find Top Financial Advisors in Traverse City, Michigan

Traverse City, Michigan, known for its many freshwater beaches, vineyards, and lakes, is home to a population of over 15,675 people. With a cost of living 10% higher than the state average, residents, like yourself, may want to connect with an experienced and certified advisor to find high growth financial opportunities in this city. At WiserAdvisor, we recognize the importance of finding the right financial advisor that would provide you with a customized financial plan and be a good fit for you. The list of vetted financial advisors and advisory firms in and around Traverse City, Michigan provided on the directory below are all carefully vetted based on their years of experience, compensation methods (Fee-only and Fee-Based), and track records with FINRA and the SEC. Screened financial advisors and advisory firms in our network are also knowledgeable in providing various financial services, including retirement planning, investment strategies, wealth management, financial planning, estate planning, and more.

Finding the Top Financial Advisor in Traverse City, Michigan

Last Updated - June 06, 2025

Each and every financial advisor in our network from large Fortune 500 companies to small independent financial firms are pre-screened for industry experience, disclosures and registrations with SEC and FINRA. Collectively, our Pre-Screened advisors, serve thousands of happy clients, managing billions of dollars and providing financial freedom and security for families and individuals like you.

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Top Financial Advisor Firms in Traverse City, Michigan (Ranked by AUM)

Firm Name No. of Advisors No. of Clients AUM Fee Structure
OLD MISSION INVESTMENT COMPANY, LLC
880 Munson Avenue, Suite B, Traverse City, MI 49686
10 2052 $890,838,064
A percentage of AUM, Hourly charges, Fixed fees
CENTENNIAL WEALTH ADVISORY, LLC
701 Third Street, Traverse City, MI 49684
13 2723 $311,057,049
A percentage of AUM, Fixed fees
BLUEPRINT PARTNERS LLC
10238 E Cherry Bend Rd, Traverse City, MI 49684
5 875 $257,768,883
A percentage of AUM, Fixed fees
HEMMING& WEALTH MANAGEMENT, INC.
600 E. Front Street, Suite 201, Traverse City, MI 49686
9 1525 $253,122,835
A percentage of AUM, Hourly charges, Fixed fees
STONEPATH WEALTH MANAGEMENT
134 W State Street, Suite 200, Traverse City, MI 49684
11 965 $177,974,559
A percentage of AUM, Hourly charges, Fixed fees, Other (CONSULTING FEES)
INDEPENDENT WEALTH MANAGEMENT, LLC
236 1/2 E. Front St, Traverse City, MI 49684
5 506 $175,368,687
A percentage of AUM, Hourly charges, Fixed fees, Other (SOLICITOR FEES FOR ASSETS MANAGED BY OTHER INVESTMENT ADVISORS)
UP NORTH FINANCIAL, LLC
223 East State Street, Suite 200, Traverse City, MI 49684
2 973 $165,227,714
A percentage of AUM, Fixed fees
OPTIMAL CAPITAL ADVISORS, LLC
12935 Sw Bayshore Dr, Suite 305, Traverse City, MI 49684
3 317 $116,624,038
A percentage of AUM, Hourly charges, Fixed fees, Commission Based, Performance Based

    Frequently Asked Questions

    Financial advisors help their client by providing financial advice and strategy to build wealth and eliminate risk. They assess the client's risk appetite, their unique needs and requirements, their short-term and long-term goals and guide them towards adopting the right financial plan, retirement plan, estate plan or education plan etc. as necessary. Learn more about the roles & benefits of a financial advisor.

    Financial advisors strategize financial planning and help you make the right decision about your investments. They weigh the pros and cons, and are abreast with the latest industry updates regarding tax issues and investment vehicles. These valuable insights guide you to make investments that meet your financial requirements and goals such as buying a house, education, having a baby or securing your retirement. Learn more about the cost of a financial advisor?.

    A financial advisor is any person who helps their client manage their money by giving valuable investment insights to help financial decision making. A financial planner is also a financial advisor but specializes in creating comprehensive plans for their clients to match their specific goals. Learn more about financial advisor vs financial planner: Who do you need?

    A financial advisor can help you manage your finances especially when you don't have the time to do it yourself or when there are major changes in your life, such as getting married or having a baby. Even if you've managed your investment on your own, the best financial planners can vet your plan and assess it from a different perspective, to add surety to your decisions. Learn more about the best time to hire a financial advisor.

    While choosing a financial planner to help you with your investment decisions, it's important to do some spadework. Meet different consultants and compare and contrast their advice. Pick up clues that demonstrate their experience and integrity. It is also important to verify the credentials of an independent financial planner before making a decision. Read the guide on choosing the best financial advisor.

    Finding the right person or a financial advisory firm to help with your retirement planning might take some effort, but the effort is worth it. Financial advisors might have different specializations, look for one who has had past experience in retirement planning. Also, this could translate to a long - term relationship, so it's important to find someone whom you like, trust and respect. Read here the importance of retirement planning.

    A fiduciary is any person or firm who acts on behalf of another individual or firm to manage their assets. Fiduciary financial advisors provide their client the highest quality of care while maintaining 'good faith', meaning they wouldn't act in favor of anyone else's interests, including their own. The best way to be certain that a financial advisor is a fiduciary is to simply ask. Learn more about what is a fiduciary financial advisor.