
Among the trending digital transformation concepts, robo-advisors have emerged as one of the strongest phenomena. By providing easy access and execution to investors, and a low-cost way of combining passive and active portfolio management, robo-advisors are transforming the asset management industry. As per Statista, the assets under management (AUM) in the robo-advisor sphere are likely to increase to $937,109 million in 2021. However, despite such strong growth, robo-advisors are yet to become the one-all solution for investors, especially when it comes to portfolio diversification.
Typically, a robo-advisor only collects general information from investors via an online survey and deploys the data to generate automated, algorithm-driven financial planning services. There is little or no human interaction involved. Even though robo-advisors work on an algorithm that creates a diversified portfolio and offers timely rebalancing of securities, the diversification is still not absolute. Moreover, due to the sheer lack of human involvement, the portfolio is more standard rather than optimized and ideal. Further, the reliance on conventional parameters and investment theories makes the robo-advisor-generated portfolios more prone to risk during uncertain events like the COVID-19 pandemic.
That said, robo-advisors will likely gain a strong place in the investment management industry in the coming years. But the algorithms are still naïve and need to be improved upon for solid diversification. Moreover, when opted for in a solo capacity, these robo-advisors are less likely to equal or surpass your investment portfolio expectations.
Here is what you need to know about robo-advisors and if you can trust them to create a solid diversification strategy:
Robo-advisors use advanced computer algorithms to create an investment strategy that optimally aligns with your financial objectives and risk appetite. These digital platforms offer automated investment advice with little or no human interaction. Typically, when you sign up for a robo-advisory service, the platform requires you to fill a basic online questionnaire regarding your investment goals, life stage, risk preference, and more. Once you provide the information to the robo-advisor, the platform runs the standard computer algorithm to create an optimum asset allocation and build a portfolio that adequately meets your specific financial goals.
After the portfolio is set, the robo-advisor monitors the investments at a predefined frequency and automatically rebalances the portfolio to align it with your targets and specified risk tolerance.
That said, robo-advisors deploy a standard formula to automate the investment management process. The objective of robo-advisors is to offer adequate investment advice at a low cost. However, adequate advice might not be ideal for you always and may not work in your best interest.
At most, robo-advisors can do the following for you:
Even though robo-advisors offer these services, they are not equipped to provide comprehensive financial services like estate planning, inheritance handling, etc. Moreover, complex strategies like tax-loss harvesting may only be offered by a few robo-advisors, who might charge more than a human financial advisor.
As mentioned above, robo-advisors gather your investment preferences, risk tolerance, and other related information through an online questionnaire. This data is run through an algorithm to create an investment portfolio that optimally aligns with your specified requirements. These advisors then monitor and rebalance your asset allocation as per your defined criteria and risk appetite. For instance, if you wish to create a portfolio to save for retirement, the robo-advisor will likely recommend investing in an IRA (Individual Retirement Account) that holds a portfolio of ETFs (Exchange-Traded Funds) for long-term growth. The robo-advisor will not place your funds in a taxable account, even if it offers higher benefits. This is because, during retirement, the aim is to preserve capital rather than garner high returns. But, if in case your financial objective is to save for a down payment for a house, the robo-advisor might recommend a taxable account with a balanced ETF portfolio for short-term growth.
It is important to note that, in the case of a robo-advisor, you do not choose your securities and ETFs that form your portfolio. Instead, the robo-advisor pre-selects low-cost index fund ETFs and other investments like mutual funds for you. Generally, ETFs chosen by robo-advisors include investments in U.S. stocks, foreign stocks, bonds, and real estate investment trusts (REITs). Robo-advisors frequently use the Modern Portfolio Theory (MPT) or a similar principle to form a passive, indexed portfolio.
Further, they assign a specific weight and a tolerance range to each asset or individual security in a portfolio and continue to monitor and rebalance your portfolio to ensure that the asset weightage is as per your preferences.
Robo-Advisors have a primary advantage because they help create an optimally diversified portfolio at a low cost. However, as mentioned, these advisors only create an ‘optimally diversified portfolio’ and not one that is ideal as per your specific financial needs, objectives, life stage, and risk tolerance. An optimally diversified portfolio is likely to offer only moderately good returns and not maximize your returns.
Moreover, robo-advisors rely on the MPT theory or a similar principle to create an investment portfolio. And even though the MPT theory has been widely used as an investment foundation, it has been severely criticized by financial experts and professionals. The theory caters to risk-averse investors, enabling them to build a portfolio that aims to generate returns while reducing risk or maintaining a specific level of risk. Generally, portfolios based on the MPT reduce risk to attain a specific level of return.
Further, the MPT mitigates risk by diversifying into uncorrelated asset classes. However, unless the correlation between these classes is predictable or known, the mitigation of risk is lost. As an investor, you expect returns as per the level of risk you are undertaking in a particular market. But market situations like the one induced by COVID-19 have established that the correlation of asset classes varies unpredictably and without any warning. This makes the very basis of MPT questionable and also clearly highlights the flaws in the theory.
Another critical drawback in the theory is that MPT assumes that an investor is always rational and risk-averse. When a robo-advisor uses the MPT theory to create a portfolio, the advisor is assuming your risk appetite is low. Hence, the securities they choose are low-risk, which ultimately generates low returns. This is highly disadvantageous in situations where your goal is not to minimize risk but to maximize revenue. For instance, you wish to buy a home in the future and want to invest to afford it. You go ahead with robo-advisor services and the platform runs a standard algorithm to structure a portfolio with the right options as per your need. But the advisor assumes that you are a low-risk investor, and hence your asset allocation is focused on secured returns rather than rewarding returns. In this case, you stand to lose out on lucrative market opportunities while only earning mediocre but safe returns. Eventually, in the long run, your savings can be insufficient to pay for the house of your dreams.
In all, the advantages of a robo-advisor only benefit a limited number of investors with a defined goal. Whereas, in reality, the market reacts differently. To tap the market well, it is advisable to opt for a professional financial advisor who understands your concerns thoroughly and creates a diversified yet profitable portfolio matching your requirements.
Key benefits of using robo-advisors include:
Some disadvantages of using robo-advisors include:
Choosing the right financial advisor is daunting, especially when there are thousands of financial advisors near you. We make it easy by matching you to vetted advisors that meet your unique needs. Matched advisors are all registered with FINRA/SEC.
Click to compare vetted advisors now.In all, robo-advisors work best for you if you want easy, automated, and low-cost advice. However, when compared with human financial advisors, these advantages fall short. Apart from offering skilled financial advice, human advisors also actively manage your emotions and portfolio and adjust strategies as per your requirements. Financial matters are extremely personal and individualized hence a professional financial advisor may be a better choice to help secure your financial future.
9 min read
03 Oct 2025
Generally, you are considered high-net-worth if you have more than $1 million in highly liquid assets, such as cash, stocks, and other investments that can be converted into cash relatively easily. The exact number can vary depending on the bank or financial institution, but $1 million is the usual benchmark. Banks and wealth management firms […]
9 min read
15 Sep 2025
When it comes to building and handling a portfolio, it often feels like a two-person job. After all, your portfolio is more than just numbers. It is, in fact, the door to your future. It carries the potential to fund your dreams, protect you in times of uncertainty, and give you the freedom to reach […]
10 min read
18 Jun 2025
“Good things come to those who wait.” Haven’t you heard that time and again? There is a reason some sayings stand the test of time and are used across the globe. Because they hold real value. In the world of investing, this could not be truer. Long-term investing is where you put your money to […]
10 min read
17 Jun 2025
This is an interesting time for the world. New advancements, disruptions, and innovations are all around. Whether it is finance, technology, healthcare, entertainment, or even food, fresh trends are emerging across the board. As an investor, you can’t afford to ignore what is happening in the world around you. The shifts you are seeing today […]
14 min read
23 Jan 2024
The decision to hire a financial advisor is a prudent move. Seeking professional advice can provide valuable insights and a roadmap to achieve your financial goals with strategic planning. But the world of financial advice is crowded. While some advisors bring qualifications, expertise, and a commitment to your financial well-being, others may fall short of […]
4 min read
30 Oct 2023
What do you do before you visit a doctor? Understand your condition, prepare for all the questions that the doctor would ask, ensure all your test reports and medical history documents are in order and so on. Preparation is a must even before you visit a financial advisor. 7 Things to do to prepare for […]
3 min read
26 Jul 2019
It is said that a goal without a plan is just a wish. This holds true even for retirement planning. You dream of a peaceful retired life. To achieve that you must plan for your golden years well in time. Various retirement tools make your task easier. For example, a retirement calculator helps you calculate […]
4 min read
23 Mar 2020
Is money anxiety even a thing? Yes, it is! Money anxiety is something we all have dealt with or are likely to deal with at some point in our life. Sometimes, you may not even know that you are money anxious unless you take note of it. But the good part here is that money […]
The blog articles on this website are provided for general educational and informational purposes only, and no content included is intended to be used as financial or legal advice. A professional financial advisor should be consulted prior to making any investment decisions. Each person’s financial situation is unique, and your advisor would be able to provide you with the financial information and advice related to your financial situation.