Jaeden joined the team in 2019 and has been passionate about helping clients navigate their financial journeys with confidence. She is dedicated to delivering tailored financial strategies that align with each clients unique goals and values, providing clarity and peace of mind every step of the way.
As a CERTIFIED FINANCIAL PLANNER" (CFP®) and Certified Public Accountant (CPA), Jaeden brings a comprehensive approach to financial planning. She recently earned the Certified Private Wealth Advisor® (CPWA®) designation through the Investments and Wealth Institute, hosted by Chicago Booth University. This advanced certification enhances her expertise in wealth management strategies tailored for high-net-worth individuals, helping clients navigate complex financial landscapes, tax planning, and legacy strategies. She is also the only woman in Utah to hold all three of these distinguished certifications, a testament to her dedication to excellence in the field.
Jaeden earned both her bachelors and masters degrees in accounting with an emphasis in Personal Financial Planning from Utah State University. Committed to lifelong learning, she continuously seeks opportunities to expand her knowledge and provide greater value to her clients.
Her expertise and leadership have been widely recognizedUtah Business Magazine named her one of the 2023 30 Women to Watch, an honor celebrating visionary women poised to make a lasting impact in their industries. Read more about the award here.
Beyond her professional achievements, Jaeden is deeply involved in her community. She serves on the board of Women in Business of Cache Valley, an organization dedicated to fostering networking opportunities and scholarships for local women, and sits on the Board of Governors for the Cache Chamber of Commerce.
Outside of work, Jaeden and her husband love traveling, attending concerts, indulging in true crime TV, and spending quality time with their beloved dogs.
Adams Wealth Advisors is a full-service wealth management firm dedicated to providing personalized financial planning and investment strategies to individuals, families, and businesses. Since its founding in 2012 by Craig Adams, the firm has been built on a foundation of transparency, collaboration, and a client-first approach. With offices in Logan and St. George, Utah, Adams Wealth Advisors combines local expertise with a global perspective to deliver comprehensive financial solutions tailored to each client's unique goals.
At Adams Wealth Advisors, we take a team-based approach to financial planning. Our highly accredited professionals include CERTIFIED FINANCIAL PLANNER™ practitioners (CFPs®), Chartered Financial Analysts (CFAs), Certified Public Accountants (CPAs), and other industry experts. This collaborative model ensures that clients benefit from a diverse range of expertise, delivering the most effective and customized strategies.
We offer a full spectrum of services to address every aspect of our clients' financial lives, including retirement planning, investment strategies, tax strategies, estate planning, risk management, and education funding. Our investment management philosophy emphasizes disciplined, active management with a focus on long-term growth, risk mitigation, and alignment with each client's goals. By incorporating alternative investments such as structured products and private equity, we provide opportunities beyond traditional portfolios.
What sets Adams Wealth Advisors apart is our unwavering commitment to client care and accessibility. We pride ourselves on proactive communication, ensuring clients are informed and confident in their financial decisions. Our team is always available to provide guidance, answer questions, and adjust plans as life evolves. We believe that successful financial planning is about more than managing assets' it's about partnering with our clients to help them achieve their dreams.
Deeply rooted in the Utah community, Adams Wealth Advisors is passionate about giving back. We actively support local initiatives and charities, reflecting our belief in building stronger communities. This local presence, combined with our world-class expertise, makes us a trusted partner for clients throughout the region.
At Adams Wealth Advisors, we understand that choosing a financial partner is one of the most important decisions you'll make. With a minimum of $200,000 in investable assets, our clients benefit from a level of personalized service and expertise that sets us apart from competitors. We are committed to delivering value that exceeds expectations, always putting our clients' interests first.
Whether you're planning for retirement, growing your wealth, or navigating the complexities of a business transition, Adams Wealth Advisors is here to help. Our mission is simple: to provide clarity, confidence, and peace of mind in every financial decision. Together, we'll create a roadmap for your financial success.
Alex Knowles
Vice President of Business Development
Alex is the Vice President of Business Development at Adams Wealth Advisors. In his role, he is responsible for expanding and nurturing new client opportunities, ensuring that our firm continues to grow and thrive in the financial services industry. His strategic vision and leadership skills are instrumental in driving our business forward, and his commitment to assisting others is evident in every aspect of his work.
Alex's educational background is as diverse as it is impressive. He graduated from Utah State University with a degree in Biology, a testament to his analytical skills and ability to understand complex systems. His professional journey has been marked by significant achievements, including serving as the Director of Business Development in his previous role and as an Operations Manager in the oil and gas industry. During his tenure, he added several super majors to the customer list and played a pivotal role in expanding the company's footprint in the Permian Basin.
On a personal note, Alex is a native of River Heights and his wife, Lindsay, is also from Logan. They are both avid lovers of the outdoors, with skiing, golfing, fly fishing, and boating being some of their favorite activities. Alex is also a big college football fan and especially loves cheering for the Aggies any chance he gets.
General Information |
| Firm Start Year: | 2012 | |
| No. of Employees: | 10-19 | |
| automated call: | Yes |
| Name of Custodial Firm: | Fidelity, Schwab, etc. |
| States Licensed in: | TX, UT |
| Number of Years with Current Firm: | 6 |
| Work Experience: |
Senior Wealth Advisor
Adams Wealth Advisors | Apr 2019 Present | Logan, UT
Over 6 years of experience helping individuals and families build personalized financial plans aligned with their goals. Collaborates closely with internal teams to deliver comprehensive planning, investment strategy, and ongoing client support. Skilled in identifying financial opportunities and fostering long-term client relationships. Premium Auditor Lowry & Associates, Inc. | Feb 2018 Apr 2019 | Millville, UT Gained valuable financial analysis experience by reviewing payroll and insurance data for commercial clients. Conducted audits for major insurance carriers, strengthening communication skills with business owners, accountants, and insurance professionals. |
| Work with the following types of clients: | Businesses, Individual Investors, Non-Profit Organizations, Investment Clubs |
| Advisory Services Provided: | Financial Advice & Consulting, Investment Advice & Management, Estate Planning & Trusts, Financial Planning, Portfolio Management, Retirement Planning, 401K Rollovers, Wealth Management, Money Management, Risk Management, Education Funding and Planning, Financial Planning for Businesses, Tax Advice and Services, Financial Planning for Individuals |
Services |
| Investment Types: | Mutual Funds, Options & Futures, Bonds, Stocks, Exchange Traded Funds (ETFs), Alternative Investments, Socially Responsible Investments (SRI) |
| Can meet clients in the following ways: | Email, Your Office, Phone, Video Conference, Our Offices, Your Home, Our Office |
Firm Information |
| Firm's Number of Clients: | 600 |
| Firm's Number of Planning Clients: | 600 |
| Firm's Number of Managed Clients: | 600 |
| Assets Managed by Firm: | $590,000,000 |
| Advisor's Number of Clients: | 100 |
| Advisor's Number of Managed Clients: | 100 |
| Advisor's Number of Planning Clients: | 100 |
| Assets Managed by Advisor: | $200,000,000 |
Compensation and Fees |
| Fee Structure: | Fee-Based |
| Minimum Portfolio Size for New Managed Accounts: | $500,000 |
| Compensation Methods: | Based on Assets |
| Fee % Based on Assets: | 2.0 |
Education |
| Bachelor's Degree - Accounting | Utah State University - Logan, UT 09/03/2017-09/03/2019 |
| Masters of Accounting, Emphasis Personal Financial Planning - Accounting, Financial Planning | Utah State University - Logan, UT 09/01/2019-09/01/2020 |
Financial Services |
| Financial Planning for Businesses
Running a business involves complex financial decisions, from day-to-day operations to long-term growth. Our financial planning services for businesses help owners plan for every stage, including expansion, succession, or sale. We assist with tax-efficient structuring, valuation guidance, and transition planning to secure your company's future while aligning with your personal financial goals. With our expertise, you can approach every decision with confidence. |
| Financial Planning for Individuals
Your financial goals are as unique as you are. We provide customized financial planning to help you navigate life's milestones, whether it's retirement, homeownership, or legacy planning. Our holistic approach considers every aspect of your financial life, from cash flow and investments to taxes and risk management. With personalized strategies tailored to your goals, we help you stay on track for a secure and prosperous future. |
| Financial Advice & Consulting
Navigating complex financial decisions can feel overwhelming. Our financial advice and consulting services provide clarity and confidence for your unique situation. Whether you're preparing for retirement, managing investments, or making a significant purchase, our advisors offer actionable insights and strategic guidance. We focus on understanding your goals and crafting solutions that align with your broader financial plan, ensuring every decision supports your long-term success. |
| Portfolio Management
Our portfolio management approach is designed to help you achieve your financial goals through disciplined, flexible, and comprehensive strategies. We focus on long-term success, ensuring that your financial future is not dictated by short-term market fluctuations or quarterly statements. Disciplined: Our philosophy revolves around active management and strict risk controls. We aim to keep your portfolio aligned with your overall financial plan, regardless of economic conditions. We regularly review and optimize your portfolio to match your risk tolerance and return expectations. Comprehensive: We understand that the world of investing goes beyond traditional stocks and bonds. Our portfolios incorporate a broad range of asset classes, including alternative investments like structured products, derivatives strategies, and private equity. Flexible: In a constantly evolving market, flexibility is essential. We employ a top-down global macroeconomic approach, allowing us to identify opportunities with higher potential upside and avoid areas of risk. This isn't set it and forget it, nor is it reactionary, it's thoughtful and dynamic management tailored to your goals. Impartial: Our advice is completely independent and free from conflicts of interest. Our advisors have no incentives to promote specific investments, ensuring that every decision is made with your best interests in mind. At Adams Wealth Advisors, our goal is simple: to ensure your portfolio is working as hard as you are, delivering on your financial plan with expertise and care. |
| Retirement Planning
Retirement is one of life's most significant milestones, and careful planning is essential to ensure you can enjoy this chapter with confidence and financial security. At Adams Wealth Advisors, we take a comprehensive approach to help answer your most pressing questions, such as: Can I retire comfortably? What will my retirement income look like? How much do I need to save to achieve my retirement goals? We tailor your retirement plan to address all aspects of your financial life, ensuring it aligns with your goals and values. Income Maximization: We help you optimize your income streams, including Social Security, pensions, and retirement account distributions, to ensure sustainability throughout retirement. Tax-Efficient Strategies: By developing tax optimization plans, we aim to reduce unnecessary taxes and leave more money in your pocket for the things that matter most. Healthcare and Medicare Planning: We'll guide you through Medicare and other healthcare considerations, helping you plan for potential long-term care needs with peace of mind. Charitable Giving and Legacy Planning: For those who want to make a difference, we integrate charitable giving into your plan, ensuring your legacy reflects your values. At Adams Wealth Advisors, we're here to help you plan for a fulfilling retirement. From answering your questions to managing the complexities, we work with you every step of the way to ensure you can live the retirement you've envisioned. |
| 401K Rollovers
When transitioning to a new job or retiring, your 401(k) can play a vital role in your financial future. Our 401(k) rollover services ensure that your savings are seamlessly transferred into an account that works best for you. Whether it's a Traditional IRA, Roth IRA, or another retirement account, we help you consolidate funds, minimize taxes, and optimize investment options. Our expert advisors guide you every step of the way, ensuring your rollover aligns with your broader financial and retirement goals. |
| Insurance Planning
Insurance plays a critical role in financial security, but it must be balanced with your overall plan. We evaluate your insurance needs and recommend policies that provide adequate coverage without unnecessary costs. From life and umbrella insurance to property protection, we ensure your plan covers potential risks. |
| Annuities
Annuities can provide a stable income stream during retirement, but they aren't right for everyone. We help you evaluate annuity options in the context of your overall financial plan. By analyzing the costs, benefits, and potential outcomes, we ensure your decision aligns with your goals. With transparent advice, we prioritize your financial well-being, offering peace of mind for the future. |
| Estate Planning & Trusts
Estate planning ensures your legacy is protected and your wishes are fulfilled. We help you establish trusts, optimize estate taxes, and plan for asset distribution to reduce complications for your loved ones. By coordinating with trusted local estate attorneys, we provide a seamless experience, giving you peace of mind. Our approach integrates estate planning with your financial goals, ensuring your legacy reflects your values. |
| Tax Advice and Services
Taxes impact nearly every aspect of your financial life. Our tax advice and services help you optimize your tax strategy to minimize liabilities and maximize savings. From income scheduling and Roth conversions to estate structuring and charitable giving, we ensure your tax plan aligns with your broader financial goals. With our proactive approach, you can reduce your tax burden while staying compliant and prepared. |
| Education Funding and Planning
Providing for your family's education is a significant financial commitment, and we're here to help you plan effectively. Whether through 529 plans, investment accounts, or other savings strategies, we tailor an education funding plan to meet your family's needs. We also account for tax benefits and financial aid implications to ensure your contributions are maximized. With our guidance, you can confidently prepare for education expenses while balancing other financial priorities. |
| Investment Advice & Management
Our investment management services are designed to help you achieve your financial goals through disciplined, active strategies. We take a comprehensive approach, incorporating a wide range of asset classes, including stocks, bonds, and alternative investments. By balancing risk and reward, we structure portfolios that align with your goals and adapt to changing market conditions. With personalized advice free from conflicts of interest, we ensure your money is working hard for you. |
| Wealth Management
Our wealth management services combine financial planning, investment strategies, and tax optimization to grow and protect your wealth. We focus on understanding your unique goals and values to create a personalized plan tailored to your needs. By integrating long-term planning, disciplined portfolio management, and comprehensive tax strategies, we ensure your wealth is positioned for growth while protecting against unnecessary risks. With our proactive approach, you'll receive guidance at every stage of your financial journey. |
| Risk Management
Risk is an unavoidable part of life, but it doesnt have to derail your financial plan. Our risk management services identify potential vulnerabilities in your financial strategy and provide solutions to mitigate them. From evaluating insurance needs to protecting assets from market volatility, we ensure your plan remains resilient. We recommend coverage and strategies that align with your goals, not commissions, offering impartial advice to protect your financial future. |
| Money Management
Effective money management is the foundation of financial success. We help you develop strategies to allocate your income, control spending, and invest for the future. Our approach is tailored to your individual goals, whether it's saving for a significant purchase, building an emergency fund, or planning for retirement. By analyzing your financial habits and opportunities, we create a comprehensive plan to maximize your resources while maintaining financial stability. |
Disclosures |
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WiserAdvisor provides referrals to financial professionals. WiserAdvisor is not a current client of advisor or advisory services. Financial professionals pay cash compensation for these referrals, which creates the incentive for WiserAdvisor to make these referrals, resulting in a conflict of interest. |
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Additional Detailed Disclosures |
Registered Investment Advisor:
Yes
Registered Representative:
Yes
Investment Advisor Representative:
Yes
Acknowledged fiduciary:
Yes
Compliance Disclosures in Last 5 years:
I have a clean record
Criminal Disclosures in Last 5 years:
I have a clean record
| Mon. | 9:00 AM - 6:00 PM |
| Tue. | 9:00 AM - 6:00 PM |
| Wed. | 9:00 AM - 6:00 PM |
| Thu. | 9:00 AM - 6:00 PM |
| Fri. | 9:00 AM - 6:00 PM |
America's Top Financial Advisory Firms 2025 recognizes the leading Registered Investment Advisers in the U.S. These firms provide expertise, transparency, and personalized attention, empowering clients to confidently navigate complex financial decisions. Selected from over 15,000 SEC-registered advisories, firms were evaluated based on asset performance, client outcomes, adviser expertise, service breadth, and fiduciary commitment. This ranking highlights firms that prioritize innovation, fiduciary responsibility, and client-first approaches to help individuals and businesses achieve their financial goals.
Adams Wealth Advisors is honored to be recognized as the 2024 Readers' Choice for Best Financial Planner by The Herald Journal. This award celebrates excellence in Cache Valley, highlighting the businesses and individuals that make our community a unique and exceptional place to live and work. We're proud to serve our neighbors with personalized financial planning and wealth management, and we thank the community for their trust and support in helping us achieve this distinction.
The 2024 RIA Survey and Ranking highlights the growth and evolution of Registered Investment Advisors (RIAs) as they face decisions about scaling, consolidation, or preserving their legacy. Many firms weigh whether to sell at peak valuations--often 13-20 times earnings--or transition leadership to protect their ethos. Rising private equity investments have professionalized the industry, enabling scalability and career paths, but also introduced risks like over-leveraging and higher reliance on performance-based earn-outs due to rising interest rates. Firms with strong organic growth, diversified client bases, and robust succession plans attract the highest valuations, while those overly reliant on custodial referrals or concentrated client bases face challenges. The report also underscores the growing demand for comprehensive services like tax planning and estate management, as clients seek multi-family office capabilities. Meanwhile, a talent war intensifies as younger advisors demand ownership opportunities and reject restrictive contracts, prompting successful firms to prioritize equity distribution and collaborative environments. Despite these challenges, the RIA industry remains robust, with firms adapting to changing dynamics and an increasingly competitive landscape.
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