Financial Advisor Interview Tips and Guidelines

When speaking with the financial professionals that you are considering to hire as your financial advisor, treat the initial conversation as an interview. The professional should ask you about your goals, your current financial situation, your plans for the future and your personality as it relates to saving and investing. By learning about you, the advisor can begin to formulate an appropriate investing strategy. At the same time, you should be prepared to ask the financial advisor questions that will allow you to judge the advisor's ability to manage your finances appropriately.

Do not feel that you have to begin a relationship with the first financial advisor that you come into contact with. Remember that it is easier to control the quality of the financial advisor that you hire than to predict what will happen in the stock market. With this in mind, make sure to interview each advisor thoroughly so that you feel confident in your decision. Just as you would visit several car dealerships and test several car models before making a purchase, you should make sure to check each advisor to make sure that the advisor's qualifications, personality and goals match with yours.

At WiserAdvisor, we wish to prepare you for your interview by teaching you what to expect, what to ask, and what you should know about your financial advisor. By investing a small amount of time now by setting forth personal financial goals, as well as some objective qualifications that you would expect of an advisor, you can save yourself from worrying about whether you made the right decision later on.

5 steps you can take to prepare for your interview with a financial advisor:

1. Create your personal financial goals
2. Prepare your Interview questions for the advisor
3. Verify the credentials and record of integrity of the advisor
4. Evaluate your advisor once you have completed the interview
5. Make a decision on which advisor you wish to hire

1. Create your personal financial goals

Author Barbara Stanny once said that a good financial advisor wants an educated client. This not only pertains to understanding what you want out of an advisor, but also how you see yourself. Knowing what you want your financial future to look like is a very important aspect of choosing the right financial advisor. You work hard each week to support your family and your lifestyle, so it is important that you know what you want your life to be like down the road.

Your goals can be broad, such as wanting to be able to travel upon retirement, or they can be specific, such as wanting to buy a new car within the next few years.

Below are some things to consider before you meet with a financial professional. Write down your goals and bring them with you to the interview.

  1. What specific things do I wish to save for?
      Examples: buying a new car, a down payment on a home, vacation, sending your kids to college, paying off credit card debt, planning for retirement.
  2. How much progress have I made toward obtaining each of these goals to date?
      Include how much you have saved, where your money is located and how much money you owe.
  3. How soon do I wish to accomplish these goals?
      Break each goal into short-term (1 year or less), medium-term (1-3 years) or long-term (5+ years). Knowing your priorities is essential, and should be communicated during your interview with an advisor.

2. Prepare your interview questions for the advisor

Once you have stated your financial goals, you are well on your way to your meeting with a financial advisor. As stated earlier, WiserAdvisor matches you to 1 to 3 advisors. It is important that you give consideration to each advisor so that you can be comfortable with making the most informed decision. This section is aimed at giving you some basic guidelines on what to expect, what to ask, and what you should know about your financial advisor. Make sure to write these questions down and bring them to your interview. Have the advisor answer as much information as possible, and write down the responses so that you are able to compare several advisors objectively later on.

The National Association of Personal Financial Advisors (NAPFA) has compiled a set of questions that can be accessed on their website. Make sure to print out these questions to take with you to the interview.

Also, keep in mind the following questions to ask your advisor:

  1. What financial services do you provide?
  2. What licenses or qualifications do you hold?
  3. How would you prepare my financial plan?
  4. What continued services will I receive after the initial plan?
  5. What are your typical clients like, and how have their portfolios performed?
  6. How many clients do you have? What is the average portfolio size?
  7. How have portfolios of clients similar to me (risk, portfolio size) performed?
  8. How have their portfolios performed over the span of one year? Five years? Ten years?
      (make sure that assessment takes the advisor's fees into account)

The next important area of questioning has to do with how the advisor is paid. At this point, your examination of what services the advisor provides should have given you a basic idea of how much value you would derive from them. Now, by finding out about the advisor's fees, you can see whether you expect to get your money's worth by hiring him/her. You should ask:

  1. How is your compensation calculated?
  2. Do you provide a free initial consultation?
  3. Ask for a written estimate of what the fees will be.

Hopefully, by having these questions answered, you will have a good idea of whether an advisor provides the services you desire. Look for a very strong fit here, but keep in mind that the more extensive the services are the more expensive they will be.

3. Verify the credentials and record of integrity of the advisor

The advisors that you visited probably told you of their numerous qualifications. To learn more about what each license and designation means, visit our designation page.

There are two main sources of information that will help you to answer this question: government agencies and fellow clients. Any financial advisor who provides advice about securities must be registered with the Securities and Exchange Commission (SEC) and/or the state securities agency, depending on the total value of assets under management. Most advisors will provide a roster of clients who can share their experiences with you.

Obtain a copy of the advisor's registration form, Form ADV. Part 1 discloses information about the advisor's education, business, and whether the advisor has had problems with regulators or clients. Part 2 outlines the advisor's services, fees, and strategies. You can get Form ADV from the advisor, the SEC, or the state securities regulator, depending on the size of the advisor's business.

Call your state securities regulator to see if the advisor has a record of complaints. You can also verify the advisor's educational and professional background. The North America Securities Administrators Association (NASAA) can be reached at 202-737-0900. They can give you the phone number of your state securities regulator.

Check on your financial advisor's credentials using these resources:

  1. Call the Securities and Exchange Commission (SEC) at 1-800-732-0330 to verify that the advisor is registered with the SEC.
  2. The Certified Financial Planner (CFP) Board of Standards at 888-CFP-MARK(237-6275) will verify whether an advisor has earned the CFP designation. You can call the CFP Board of Standards (303) 830-7543, ext. 219 to check on the license and disciplinary record of Financial Planners.
  3. Call (202) 737-0900 to obtain a state securities commissioner's phone number. You can also call (800) 732-0330 to see if an advisor is a licensed RIA.
  4. The American College at 800-368-4684 will verify a Chartered Financial Consultant (ChFC) or Chartered Life Underwriter (CLU) designation.
  5. You can reach the National Association of Insurance Commissioners (NAIC) at 816-842-3600 to verify whether an advisor is licensed to sell insurance in your state.

4. Evaluate your advisor once you have completed the interview

Now that you have met 1 to 3 advisors it's time to start reviewing the information that you have received in order to make a final decision. Remember: make sure to select advisors based upon their qualifications rather than their personalities. While selecting an advisor that you get along with is important, it is even more important that they have the skills and knowledge to effectively handle your investments.

Review the qualifications that each advisor listed. Did anything stand out for each advisor that made you uneasy? Reassured? Make notes of such sentiments while you draw comparisons. Did the advisor listen to what your goals, risk tolerances and questions were?

If the advisor provided you with the names of client references you will want to look for satisfied long-term customers.

Basic questions to ask the references provided by the advisor:

  1. How long have you worked with the advisor?
  2. Have you been satisfied with the service that the financial advisor provides?
  3. How often do you hear from the advisor? Who initiates calls and what are most calls about?
  4. Does the advisor respond to your questions and your calls?
  5. Has anything about your relationship surprised you or disappointed you?
  6. What do you think the advisor does best? Worst?

An advisor's track record is the best indicator of what the advisor will do for you. Explore further if there are any differences between what the advisor told you and what their references told you. And if the references say that the advisor has been great, then chances are you would feel the same about his or her services.

5. Make a decision on which advisor you wish to hire

If you have gotten this far, then you have just about all the information you will need to make a decision regarding which advisor seems the best for you. Don't settle for someone you are unsure of because there are many advisors to choose from. You should be able to find one with a strong track record of providing the services you need at a reasonable cost. Most importantly, you should feel comfortable with the professional that you choose. You want someone that you have confidence in; after all, this is your money that we're talking about. No matter what his or her title is, your professional should seem like the right choice to you.

If you're looking for a financial advisor that can help meet your unique financial requirements, use WiserAdvisor's Free Advisor Match Service and get matched to 1-3 that may be able to help you.