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Home › Financial Advisor Guide › Is It Worth Paying a Financial Advisor 1%?

Is It Worth Paying a Financial Advisor 1%?

By WiserAdvisor Insights
August 3, 2023
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9 Min Read | Updated date:
April 22, 2025
Is It Worth Paying a Financial Advisor 1%?

Planning for retirement and growing your wealth is critical to achieving your financial aspirations. Making informed decisions about your money requires careful analysis, expertise, and a comprehensive understanding of the financial landscape. While many individuals choose to navigate their financial journey independently, seeking the guidance of a professional financial advisor can offer unique advantages that may prove invaluable in the long run.

One common aspect that most individuals consider is the cost associated with engaging a financial advisor. Working with a financial advisor entails a financial commitment, typically represented by an annual fee of 1% of the assets entrusted to their management. For some, this expense may seem substantial at first glance. However, the value offered by a competent and experienced financial advisor can balance out the associated cost.

If you are wondering if it is worth paying a financial advisor 1 percent, it is essential to first understand the benefits and services that a professional advisor can provide and see if it outweighs the costs. It is also important to carefully consider your unique situation and goals when evaluating whether the guidance of a financial advisor is the right choice for you. This article will explore whether their fee of 1% is worth it.

Table of Contents

  • What is a financial advisor’s 1 percent fee structure?
  • Is 1 percent too much to pay a financial advisor?
  • Do financial advisors use any other kind of fee models? 
    • Here’s how different types of fee models work in comparison to the 1 percent fee structure:
      • 1. Hourly rate:
      • 2. Flat fee:
      • 3. Hybrid fee structure:
  • When does it make sense to opt for the 1 percent financial advisor fee?
    • 1. If you lack time and expertise
    • 2. You have complex financial affairs
    • 3. You are approaching retirement and need retirement planning advice
    • 4. You require market-specific assistance
  • Other frequently asked questions answered
    • 1. Can you negotiate fees with your financial advisor?
    • 2. How do you know you are being overcharged by your advisor?
    • 3. How much do fiduciary financial advisors charge?
    • 4. Are financial advisors worth it?
  • To conclude

What is a financial advisor’s 1 percent fee structure?

The 1 percent fee structure refers to the advisory fee charged by a financial advisor, typically calculated as a percentage of the Assets Under Management (AUM). This fee structure is common in the financial advisory industry and varies based on the size of the client’s portfolio. For example, if your AUA amounts to $500,000, and the advisor charges a 1 percent fee, the annual fee payable would be $5,000. This could be billed monthly or quarterly. You could also pay it annually, depending on your arrangement.

Is 1 percent too much to pay a financial advisor?

An advisor’s fee structure is not the sole determinant of whether the cost is justified. A financial advisor’s service is equally significant when assessing their value proposition. A reputable financial advisor should provide a comprehensive range of services, including budgeting, debt management, insurance optimization, tax planning, retirement planning, estate planning, and investment management. This holistic approach ensures that you receive comprehensive financial guidance tailored to your unique circumstances and goals.

Determining whether 1% is too much to pay a financial advisor depends on the value they bring to your financial journey. If you are already working with a financial advisor, assessing their track record can provide valuable insights. If the financial advisor consistently delivers impressive returns, aids in achieving primary financial goals, or offers extensive financial planning services, the 1% fee may be well-justified.

However, it is important to be mindful of the rising advisor rates, based on the size of your investments. For example, suppose you have a substantial $2 million portfolio and decide to add another $500,000, bringing the total to $2.5 million. With the 1% fee structure, your advisor’s fee now amounts to $25,000 per year. In this scenario, your advisor’s fee has increased by $5,000 (or 25%).

Do financial advisors use any other kind of fee models? 

Apart from the percentage fee structure, financial advisors may demand other fee models, depending on the services they provide, the size of your portfolio, the kind of assistance you need, and their preferences. Generally, financial advisors charge a flat fee based on the services offered and the duration of the engagement, such as $xx for a month/ quarter/ year. They may also charge an hourly rate for every meeting you have or a commission for the financial instruments they recommend.

Here’s how different types of fee models work in comparison to the 1 percent fee structure:

1. Hourly rate:

Some fee-only financial advisors charge their clients based on an hourly rate for the time they spend providing financial advice and services. This means that you pay for the specific amount of time you work with the advisor rather than a percentage of your assets. Hourly rates can benefit clients who require occasional consultations or have limited financial planning needs. For example, if an advisor charges $200 per hour and you need two hours of financial advice, you would pay $400 in total fees. This would cost you a lot less than paying a percentage of your entire portfolio.

2. Flat fee:

In this fee structure, flat fee financial advisors charge a fixed dollar amount for specific financial planning services, regardless of the size of your assets. For instance, a financial advisor might charge $5,000 to create a comprehensive financial plan or $2,500 for retirement planning services. This approach may be beneficial for clients with straightforward financial situations or those seeking targeted advice on specific areas of their finances.

3. Hybrid fee structure:

Some fee-only advisors adopt a hybrid fee structure combining elements of the 1 percent AUM fee and other fee models. For example, a financial advisor might charge a lower percentage for the first $1 million in assets and then switch to a flat-dollar fee for amounts exceeding that threshold. This hybrid approach allows financial advisors to cater to clients with varying levels of wealth and financial planning needs.

The main question lies in whether the 1 percent AUM fee considers the varying levels of expertise, effort, and time required to cater to different asset levels. For high-net-worth individuals, a flat fee or alternative fee structures may offer more equitable pricing, ensuring that clients are not paying more solely because of the size of their portfolios. However, if you are considering engaging a financial advisor for the first time, it is essential to evaluate your financial needs. Lower-cost financial advisors or hourly-fee advisors may be more suitable for individuals with straightforward financial requirements. Additionally, robo advisors can offer a cost-effective solution for basic investment management needs.

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When does it make sense to opt for the 1 percent financial advisor fee?

Here are some situations where choosing the 1 percent fee structure might be a prudent decision:

1. If you lack time and expertise

Managing your finances requires continuous monitoring, research, and decision-making. If you have a busy lifestyle or lack in-depth financial knowledge, hiring a financial advisor can save you time and provide you with access to professional expertise. They can take care of the day-to-day finances, allowing you to focus on other priorities while ensuring your financial affairs are in capable hands.

2. You have complex financial affairs

If your financial situation is intricate, involving various investment accounts, multiple income sources, tax implications, estate planning needs, and insurance considerations, navigating these complexities on your own can be challenging. A financial advisor can offer valuable expertise and personalized solutions tailored to your unique circumstances, helping you optimize your financial strategies and achieve your goals.

3. You are approaching retirement and need retirement planning advice

As retirement approaches, you may need to make critical decisions about Social Security, pension options, withdrawal strategies, and overall retirement planning. A financial advisor can help you create a comprehensive retirement plan, ensuring you have a well-structured financial roadmap for your post-retirement years and making your transition to retirement smoother.

4. You require market-specific assistance

Making financial decisions can be emotionally charged, especially during turbulent market conditions. A financial advisor can offer objectivity, free from emotional biases, and guide you with rational, long-term strategies. Their objective advice can help you stay on track with your financial goals and avoid making impulsive decisions during market fluctuations.

Other frequently asked questions answered

1. Can you negotiate fees with your financial advisor?

Yes, and no. Some financial advisors may be open to negotiating fees, depending on factors like location, services, demand, costs involved, etc. Often, the financial advisor may not entertain any negotiation requests at all. Having said that, there are several types of financial advisors in the market, and you can always consult another professional with a more affordable fee if one does not fit into your budget.

2. How do you know you are being overcharged by your advisor?

Comparing the financial advisor’s fee with industry standards can provide a helpful context. Most financial advisors charge 1 percent of the AUM. A fee higher than this may be considered too high for many individuals, as it represents a significant portion of the investment returns and can impact the overall growth of the portfolio. While the fee charged by financial advisors can vary based on the level of service and complexity of financial needs, a fee over 1% may be deemed excessive for several reasons.

3. How much do fiduciary financial advisors charge?

Contrary to common belief, a fiduciary financial advisor does not necessarily cost more than a financial advisor. In fact, a fiduciary may even offer fee arrangements that align better with your interests. Traditional financial planner costs may differ, such as a flat fee per specific financial job, an hourly rate, or a percentage of AUM. On the other hand, fiduciary financial advisors are more likely to operate under a fee-only model. They are also not driven by commissions and other incentives, leading to a more transparent and trustworthy advisory relationship.

4. Are financial advisors worth it?

Financial advisors are worth the investment if they can offer you customized guidance on your financial needs. To fully benefit from your association with a financial advisor, you must ensure you hire someone who is qualified, has relevant experience in working with clients your age and with similar concerns, and is able to fit into your budget.

Hiring a financial advisor is an intricate process. If you have simple financial needs or a good grasp of personal finance, a financial advisor may not be necessary for you. You may use self-directed investment strategies or low-cost robo advisors to manage your portfolios. But if you need a comprehensive financial plan that encompasses budgeting, saving, investing, tax planning, and retirement planning, getting a financial advisor can be worth the cost.

To conclude

When considering the services of a financial advisor, it is crucial to evaluate the potential benefits against the associated costs. The advantages of seeking professional guidance are numerous. A skilled financial advisor brings a personalized approach structured to meet your specific needs. The value they provide extends beyond just financial efficiency. Moreover, it is essential to remember that the value of a financial advisor is not a one-size-fits-all model. It varies based on individual circumstances, financial complexity, location, expertise, etc. Therefore, before making a decision, it is essential to assess all variables and consider the potential return on investment from working with an advisor.

WiserAdvisor’s free advisor match service can help you connect with suitable financial advisors in your area. All you need to do is provide basic information about your financial needs, and our matching tool will connect you with 1-3 advisors who are best suited to meet your requirements.

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