Luke M. Johnson
Legend Capital Group, Inc.

Tel: (480) 685-2932
6710 N. Scottsdale Road Suite 240
Scottsdale, AZ 85253

Expertise. Objectivity. Integrity.

Legend Capital Group, Inc. | Financial Advisor in Scottsdale ,AZ

About Legend Capital Group, Inc.

Our mission is to help our clients and their families achieve and maintain financial peace of mind - preserving the nest egg and wealth they have created and build a legacy for future generations.

Our reputation for excellence is earned through the hard work of our highly experienced team who are focused exclusively on the planning of your financial future. As a highly-valued client, you can be certain that Legend Capital's is committed to providing the exceptional client service you expect and deserve.

You will benefit from Legend Capital's holistic approach to long-term wealth management and comprehensive planning approach.

We customize all investment recommendations for each client - No cookie-cutter portfolios!

Our clients come first in everything we do. This shows in the relationships we have built over the years, along with the service we provide to each individual client.

I look forward to speaking with you. Thank you,

-Luke M. Johnson

General Information

Firm Start Year:   2006
No.of Employees:   5-9
Insurance License#:   933411
Number of Years with Current Firm:   6
I work with the following types of clients:   Non-Profit Organizations , Individual Investors , Businesses


Investment Types:   Alternative Investments , Mutual Funds , Options & Futures , Bonds , Stocks , Annuities , Insurance
I can meet clients in the following ways:   Via email , At my office , Via phone , At your office , Video Conference , At your home

Qualifications & Memberships

Insurance and Annuity Licenses:   Disability , Variable Life , Long Term Care , Variable Annuity , Life , Health , Annuity
Financial Organization Memberships:   Million Dollar Roundtable , National Association of Insurance and Financial Advisors (NAIFA)

Firm Information

Firm's Number of Clients:   278
Firm's Number of Planning Clients:   108
Firm's Number of Managed Clients:   263
Assets Managed by Firm:   167,250,000
Assets Managed by Advisor:   $128,500,000


Registered Representative:   Yes
Investment Advisor Representative:   Yes
I am an acknowledged fiduciary:   Yes
Criminal Disclosures in Last 5 years:   I have a clean record

Compensation and Fees

Fee Structure:   I am a Fee-Based financial professional
Minimum Portfolio Size for New Managed Accounts:   500,000
Compensation Methods:   Based on Assets , Commissions , Flat Fee
Fee % Based on Assets:   .5%-1%/Yr
Hourly Rate:   n/a
Additional Details on Charges:   We are very cost conscious and always look to keep costs low for our clients.

Example: Our clients have often been surprised to learn that they can often save thousands of dollars over time by simply NOT owning Mutual Funds and other investments that are often expensive internally and lack transparency.
Minimum Fee Charged for Managed Accounts:   .25%/Yr
Minimum Fee Charged for Hourly Planning Accounts:   $250/Hour

Board Positions

Organization:  Dream Catchers Foundation  Scottsdale, AZ
Position :  Board Member
Duration :  2/1/2018-Currently holding


Bachelor's of Sciense - Business Administration - Business, with studies in Finance and Accounting  University of Kansas - Lawrence, KS


  • Do you have a customer satisfaction or refund policy? It's our firm's objective to ensure that all clients receive the highest level of service. We communicate often with our clients and if anyone needs more or less of anything specific we strive to accommodate those individual needs.
  • What services do you provide? What are your specialties? We offer full-service, comprehensive investment and portfolio management services. We take a very customized approach with each client, truly designing specific recommendations for each client. One area of specialty is with Retirement Income Planning, maximizing the monthly and annual income generated from a portfolio. One way we create tremendous value is through the use of high-quality alternative investment funds, typically inaccessible by individual clients. This can also create more durability, especially as the market becomes more volatile.
  • What is your experience? How many clients do you currently manage? I began my career with a large, global financial firm in the Midwest in 1999. I then founded Legend Capital Group in 2006. Today, I personally manage over 200 clients in 20 states.
  • What financial institution(s) do you represent? We are an independent financial advisory firm, with the latitude to utilize the firms and investment strategies that we feel are in the best interest of each individual client. We are not limited to a short list of investment firms, mutual fund companies, nor only one custodian. Our clients truly receive customized recommendations which are directly in line with their investment needs.
  • How do you charge for your services? An annual management fee. This is fully discussed and disclosed to you, as we value transparency.
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Luke M. Johnson is a Registered Representative of Coastal Equities, Inc., and an Investment Advisory Representative with Coastal Investment Advisors, Inc.. Securities are offered through Coastal Equities, Inc. Member FINRA/SPIC; Investment Advisory Services are offered through Coastal Investment Advisors, Inc., a U.S. SEC Registered Investment Advisor, co-located at 1201 N. Orange St., Suite 729, Wilmington, DE 19801. Legend Capital Group, Inc. is not affiliated with Coastal Equities, Inc. or Coastal Investment Advisors, Inc..

Luke M. Johnson

Luke M. Johnson

Luke M. Johnson is the Founder and Chief Executive Officer of Legend Capital Group, Inc.

Prior to launching the firm in 2006, Luke began his career as a financial advisor in 1999 at Robert W. Baird and Northwestern Mutual in Kansas City, Missouri. While there, he excelled at designing customized wealth management and life insurance solutions for his clientele.

Today, as a Senior Wealth Advisor, Luke specializes in tactical asset management, retirement income planning, and income tax reduction strategies.

In addition, he is highly skilled at identifying and positioning alternative investments within client portfolios in an effort to increase asset allocation and reduce long-term volatility. These investments also can produce high levels of monthly income, which our clients have greatly appreciated.

Luke has provided counseling on a wide range of financial matters, and today works closely with affluent individuals, families, private companies, and non-profit organizations in over 20 states.

From strategic planning for long-term goals, to succession planning and wealth transfer, Luke brings a wealth of knowledge that encourages creative thought and visionary solutions.

His honest and strategic advice has allowed his clients to successfully navigate the ever-changing financial markets for over 18 years. Lukes tax-efficient, investment recommendations are customized for each client and designed to specifically meet their objectives.

His expertise allows his clients to feel a sense of confidence and peace of mind, while experiencing a level of best-in-class service that theyve come to expect and deserve.

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My Services

Financial Advice & Consulting

We provide advice and consulting services to our clients, where we give specific guidance related to their financial picture. This advice is very comprehensive in nature, so as to consider all of their most important investment and financial objectives.

Retirement Planning

This is an area of expertise. We work with clients all across the country who have retired or are preparing to retire. We provide specific recommendations for these clients, as we manage their portfolios, focused on both preserving and smartly growing their assets, while implementing investment strategies that allow for maximum monthly and annual income to be generated during retirement.

401K Rollovers

We have completed dozens of 401k rollovers for clients in the past several years, assisting with the transfer of assets from a client's 401k and typically into a Traditional IRA. By doing so, the client now obtains full control of the assets, no long being limited to a list of mutual funds. Clients are now able to diversify their portfolio across any investment type, such as stocks, ETFs ( exchange traded funds ), bonds, closed-end funds, and even high-quality alternative investment funds ( private equity, private debt, hedge funds, real estate funds, and many others. )

Office Hours

wiseradvisor-balck-li-img Mon. 7:00 AM - 5:00 PM
wiseradvisor-balck-li-img Tue. 7:00 AM - 5:00 PM
wiseradvisor-balck-li-img Wed. 7:00 AM - 5:00 PM
wiseradvisor-balck-li-img Thu. 7:00 AM - 5:00 PM
wiseradvisor-balck-li-img Fri. 7:00 AM - 5:00 PM

Communities Served

Cave Creek Chandler
Fountain Hills Gilbert
Glendale Mesa
Peoria Phoenix
Scottsdale Sun City
Sun City West Surprise

Awards & Recognitions

Five Star Advisor
(2014, 2015, 2016, 2017, 2018 )

This award is earned by advisors who meet all criterion related to a very high level of production coupled with providing elite service to their clients.

Top 12 Financial Advisor in Arizona

Arizona Business interviewed several hundred financial advisors and identified 12 that met all of the criterion to receive this honor.