Founded in 2006, Bell Rock Capital is an SEC Registered Investment Advisor headquartered in
Delaware with offices located throughout the U.S. with two offices in Delaware, and locations in
south Florida, southern California, the Philadelphia suburbs, and northern New Jersey.
Bell Rock Capital principals appear regularly on CNBC and Fox Business. We are routinely sought after for our market expertise and commentary. We are not only good investors, but we are entrepreneurs, having started this company as well as others. Therefore, we understand our clients very well, because we have often have similar experiences as they have had.
We use our own highly experienced research team to select investments for our clients, in order to build them a customized separately managed account or a 401K plan in the case of our corporate clients. As part of our service we offer tools to help clients manage their whole financial life, as well plan for the future or simply protect their wealth. Because we are fee based, we sit on the same size of the table as our clients.
|Firm Start Year:||2006|
|States Licensed in:||DE, FL|
|Work Experience:||I founded Bell Rock Capital in 2006. Prior to starting the company I was the co-founder of an investment banking firm, where I started an RIA for our individual clients. I started my career as an equity analyst for a mutual fund in Pennsylvania in the mid-1990s. From there I became an equity analyst for a wall street firm, where I analyzed and wrote research reports on publicly traded companies. In 1999 the Wall Street Journal named me one of the top 5 stock pickers in the country for the bank sector.|
|I work with the following types of clients:||Individual Investors , Non-Profit Organizations , Businesses|
|Investment Types:||Options & Futures , Bonds , Stocks , Exchange Traded Funds (ETFs)|
|I can meet clients in the following ways:||At your office , Video Conference , Via phone , At my office|
Qualifications & Memberships
|Non-Financial Organization Memberships:||Endowment Fund committee Member, Lafayette College Board member, Immanuel Shelter for the homeless|
|Registered Investment Advisor:||Yes|
|Investment Advisor Representative:||Yes|
|I am an acknowledged fiduciary:||Yes|
|Compliance Disclosures in Last 5 years:||I have a clean record|
|Criminal Disclosures in Last 5 years:||I have a clean record|
Compensation and Fees
|Fee Structure:||I am a fee-based financial professional|
|Minimum Portfolio Size for New Managed Accounts:||$0|
|Compensation Methods:||Based on Assets|
|Fee % Based on Assets:||1 to 2.49%|
|Organization:||Immanuel Shelter for the Homeless Delaware|
|MBA in Finance||
Univeristy of Miami
Ms. Toroian founded Bell Rock Capital in January 2006 and serves at the firms President and Chief Investment Officer. Prior to launching the firm, Ms. Toroian was a founder of boutique institutional brokerage firm in Philadelphia, as well as the Managing Director of CBT Investment Management Inc., an SEC Registered Investment Advisor, from 2001 until 2005. Ms. Toroian began her career as a buy-side analyst at a Pennsylvania-based mutual fund company. Subsequently, she was a sell-side analyst for the banking sector. Cassandra was named one of the top five analysts in the country as a Wall Street Journal All Star Analyst for her stock picking in the banking sector in 1999. Because of her expertise she is a frequently used resource by national media, including Fox Business, Fox News, CNBC, Bloomberg Television, The Wall Street Journal, USA Today and various print media including The Philadelphia Inquirer and The Boston Globe. She currently sits on the investment committee for the Endowment Fund of Lafayette College in Easton, Pennsylvania. She also sits on the board of the Immanuel Shelter for the homeless. She is the author of personal finance book, Dont Buy the Bull Dispelling Disastrous Investment Advice and Money-Myths in our New Economy. She received her B.A. from Lafayette College and her M.B.A. in Finance from the University of Miami.
We customize each portfolio for our clients using our own proprietary analysis and due diligence of each investment. We construct our portfolios to be in line with a client's risk. We manage for tax efficiency.
We use cash flow based tools to help our clients get a better idea of their current outlook for retirement and make necessary adjustments if
Many of our clients roll into an IRA Rollover account when they leave their job.
|Cape May||Cape May Point|
|Ocean View||Rio Grande|
|Wildwood||all of delaware|
|Mon.||8:30 AM - 5:00 PM|
|Tue.||8:30 AM - 5:00 PM|
|Wed.||8:30 AM - 5:00 PM|
|Thu.||8:30 AM - 5:00 PM|
|Fri.||8:30 AM - 5:00 PM|
Multi-year winner of the Delaware Today "Delaware Five Star Wealth Manager" award