Do you have a customer satisfaction or refund policy?
No.
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Why should I choose you as my financial advisor?
At PURE, we offer a premium level of financial planning and tax strategies. We will custom tailor your portfolio to your financial goals and objectives and we are a fee-only fiduciary so there are no incentives to ever recommend an investment or strategy that is not in your absolute best interests.
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What are your qualifications? What is your education background?
Pure's financial advisors generally are required to be CERTIFIED FINANCIAL PLANNER™ professionals (CFP®), Certified Public Accountants (CPA), Chartered Financial Analyst (CFA®), or to have at least five years of financial planning experience. Within one year of hire, we require that financial planners attain the Accredited Investment Fiduciary (AIF®) credential to show a commitment to the fiduciary standard.
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How do you charge for your services?
PURE charges fees for advisory services such as financial planning and asset management. Limited-term financial planning service fees such as the Foundation Financial Plan are calculated on a flat fee basis and quoted in advance. If PURE is managing client's assets, continuous financial planning and plan implementation is included in the asset management fee. Asset management fees are based on the ending quarterly gross value of the asset accounts that are managed by us.
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If you are going to manage my account, will you obtain my permission every time you buy or sell something?
PURE provides asset management services to individuals on a discretionary and non-discretionary basis.
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How many clients do you currently manage?
PURE is currently helping over 4,100 clients plan for their future.
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Will you be the only person working with me?
No, at PURE, we work as a team on your behalf. Your dedicated team specializes in several different functions to make your relationship with Pure seamless. You will have several CPAs, CFP®s, and client service specialists available at all times to serve your financial needs.
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Do you offer any guaranteed results?
No, investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values.
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How much risk should I be willing to take?
Risk is determined by your individual portfolio needs and you should be willing to risk the bare minimum needed to achieve your financial goals.
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Have you ever been charged with any breaches?
No, we have not been charged with any breaches.
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What services do you provide? What are your specialties?
Financial planning, asset allocation, bond management, charitable counseling, equity management, exchange-traded funds, group 401(k) advice, investing, index funds, institutional fund management, insurance planning, mutual fund selection/oversight, separately managed accounts, tax planning. We specialize in retirement planning.
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What is your experience? How many clients do you currently manage?
PURE surpassed $4.6 billion in client assets under management (as of March 29, 2023), and is currently helping over 4,100 clients plan for their future.
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What financial institution(s) do you represent?
None
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What is your approach to financial planning?
Pure Financial Advisors is a Registered Investment Advisor offering an innovative business model for financial planning; a model that places the client first by design and eliminates the conflicts of interest inherent in traditional models.
Formed in 2007 by financial services veteran Michael Fenison, every aspect of Pure Financial Advisors is aligned with the client's interests. The hybrid, retainer-based business model overcomes one of the major criticisms of the financial planning industry: a conflict of interest between the client's needs and the advisor's compensation. Pure's advisors are salaried employees who are never compensated by the sale of financial products or asset management fees allowing them to focus on providing the best planning advice for their clients.
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How many years of experience do you have?
Pure Financial Advisors, LLC opened its doors in 2007 and has been managing client assets for over 16 years.
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