Vetted Advisor's Table

Simon Reeves
TideRock Financial

Tel: 877-433-3665
9900 Research Drive
Irvine, CA 92618
TideRock Financial | Financial Advisor in Irvine ,CA

Investments and Wealth Management

About Simon Reeves

Simon brings 20 years of investment experience to his role as Founder and Chief Executive Officer of TideRock Financial. He specializes in advising wealthy families and high-net worth individuals to help them achieve their long-term investment goals, including estate and heritage planning.

As a former Wall Street trader, Simon utilizes his unique investment insight to create globally diversified, tax-efficient portfolios based on solid academic research and an in-depth analysis of economic, political, and social developments around the world. His clients include current and former professionals at the top of their respective fields, including CEOs, entrepreneurs, hedge fund managers, and attorneys.

Simon currently serves on the Board of Directors of Saddleback Memorial Foundation. As a member of the Board's Investment Committee, he helps one of Orange County's leading non-profit hospital systems to invest its substantial portfolio and further its mission.

Prior to becoming an independent wealth manager, Simon was the Founder and President of his own options trading company on the floor of the American Stock Exchange in New York. There he generated significant profits utilizing risk-averse trading strategies, eventually expanding his company to include traders on the floors of the American Stock Exchange, Chicago Board of Trade and Philadelphia Stock Exchange.

Born and raised in New York City, Simon holds a B.A. degree from the University of Michigan with an emphasis on global economics.

About TideRock Financial

TideRock Financial is an independent investment firm providing comprehensive wealth management services to high-net-worth individuals and families, as well as investment management for qualified company 401(k) plans.

Our mission is to give our clients the kind of financial peace of mind that can only come with a strong long-term plan and a trusted advisor. We help our clients find ways to minimize the time they spend on financial and tax matters so they can focus on the things that matter most in their lives.

TideRock Financial is differentiated from other investment advisory firms in its fee-based approach that puts its clients' interests in the forefront of every investment decision. We act as your fiduciary, which means we do not receive any incentives to invest in one financial product or fund over another.

Our investment strategy is founded on more than 20 years of trading and investment experience. By accessing institutional-level funds and alternative investment vehicles that are not available to the general public, TideRock Financial creates highly-customized portfolios that are designed to minimize risk and maximize cash flow.

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General Information

Firm Start Year:   2004
No. of Employees:   2-4
Insurance License#:   Life & Health
States Licensed in:   CA
Number of Years with Current Firm:   10
Work with the following types of clients:   Individual Investors, Businesses, Non-Profit Organizations
Advisory Services Provided:   Portfolio Management, 401K Rollovers, Wealth Management, Estate Planning & Trusts


Investment Types:   Options & Futures, Alternative Investments, Mutual Funds, Bonds, Stocks, Annuities, Insurance
Can meet clients in the following ways:   Your Home, Our Office, Email, Your Office, Phone

Qualifications & Memberships

Insurance and Annuity Licenses:   Annuity, Health, Variable Annuity, Long Term Care, Life
Financial Organization Memberships:   FINRA (Financial Industry Regulatory Authority

Firm Information

Assets Managed by Firm:   $95,000,000.00

Compensation and Fees

Fee Structure:   Fee-Based
Minimum Portfolio Size for New Managed Accounts:   $500,000
Compensation Methods:   Based on Assets, Hourly, Flat Fee

Board Positions

Organization :   Saddleback Memorial Foundation, Laguna Hills, CA
Position :   Member of Endowment Board & Investment Committee
Duration :   March 2011-Present


Bachelor of Arts  - General Studies with emphasis on Global Economics   University of Michigan

Financial Services

Portfolio Management

We would welcome the opportunity to provide a complimentary analysis of what your risk-adjusted, after-tax investment returns have been versus what our clients have enjoyed. Even if you have been relatively happy with your investments in recent years, we believe it would be well worth a few minutes of your time to ensure that not only are you not leaving money on the table in terms of excessive fund fees and tax inefficiencies, but that you are also taking the appropriate amount of risk for your individual circumstances.

401K Rollovers

TideRock partners with third party providers of 401K and defined benefit plans for companies that emphasize: low cost, maximum fiduciary responsibility, pre-configured efficient portfolios, and transparent cost structures.

Estate Planning & Trusts

One of the most important concerns for our client's investment goals is planning for the future of their family. At TideRock Financial, we work closely with our clients to understand and help them achieve these goals for generations to come. We spend a great deal of time educating our clients, with the help of estate planning attorneys, to create estate plans that are intended to nurture not spoil children, last for generations, and diminish potential issues such as divorce and legal liabilities.

Investment Advice & Management

TideRock also offers consultation services regarding specific investment and financial matters pertinent to each of its clients. These matters may include advice on isolated areas of concern that go beyond the framework of typical portfolio management and financial planning. TideRock conducts due diligence on private equity, hedge fund,private placement and real estate investments.

Wealth Management

TideRock Financial's investment philosophy is based on long-term strategies incorporating the principles of modern portfolio theory. The company focuses on developing diversified model portfolios, principally through the use of low-cost, low-turnover funds, many of which are only available to institutional investors and clients of a network of selected investment advisors.

TideRock believes in overweighting smaller capitalization, value oriented stocks based on the work of the Fama-French three-factor model. TideRock analyzes global economic and political trends to determine the best areas and countries of the world to overweight. TideRock may make tactical allocation decisions between bonds and stocks (with the consent of the client) based upon long-term relative values of where stocks and bonds trade, in addition to geo-political considerations. TideRock may also provide investment advice concerning or recommend investments in private placement transactions, private equity investments, venture capital investments, hedge funds and stock options as part of its diversified and risk-managed approach to wealth management.


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Office Hours

Mon. 9:00 AM - 5:00 PM
Tue. 9:00 AM - 5:00 PM
Wed. 9:00 AM - 5:00 PM
Thu. 9:00 AM - 5:00 PM
Fri. 9:00 AM - 5:00 PM

Awards & Recognitions

Orange County Top Wealth Managers

Highest in Service & Overall Satisfaction