Richard Dougherty, CFP®, AIF®
Echelon Wealth Advisors, LLC

Tel: 585-381-1861
1159 Pittsford Victor Rd
Ste 220
Pittsford, NY 14534

The Art of Financial Planning

About Echelon Wealth Advisors, LLC

At Echelon Wealth Advisor, clients interests are our priority. We know that clients entrust us with more than money; you trust us with your family's financial future. With that comes the responsibility to listen, always put your interests first, and provide you with the tools and resources to acheive your objectives.

We help our clients answer life's most important questions:

Will you have enough money to live independently for the rest of your life?

Do you understand how much retirement will cost and are you on track to meet your goals?

How do you efficiently leave your money to your family and not to the government?

We recognize there are no shortcuts in acheiving our clients objectives. By implementing consistent processes in everything we do, Echelon is committed to providing great value.

General Information

Firm Start Year:   2003
No.of Employees:   5-9
Insurance License#:   LA1144447
Name of Broker/Dealer:   Cambridge Investment Research, Inc.
Name of Custodial Firm:   Pershing, NFS, Charles Schwab, Fidelity
Number of Years with Current Firm:   11
I work with the following types of clients:   Investment Clubs, Individual Investors, Businesses, Non-Profit Organizations
Advisory Services Provided:   Retirement Planning, Financial Planning for Individuals, Portfolio Management, Annuities, Insurance Planning, 401K Rollovers, Estate Planning & Trusts, Education Funding and Planning, Tax Advice and Services


Investment Types:   Insurance, Annuities, Exchange Traded Funds (ETFs), Alternative Investments, Bonds, Mutual Funds, Socially Responsible Investments (SRI)
I can meet clients in the following ways:   Via Email, Via Phone, At my office, At your home, At your office

Qualifications & Memberships

Insurance and Annuity Licenses:   Accident, Annuity, Disability, Life, Long Term Care, Variable Annuity, Variable Life
Non-Financial Organization Memberships:   Estate Planning Council of Rochester, Small Business Council of Rochester, Rochester Rotary

Firm Information

Assets Managed by Advisor:   137,000,000


Registered Representative:   Yes
Investment Advisor Representative:   Yes
I am an acknowledged fiduciary:   Yes
Compliance Disclosures in Last 5 years:   I have a clean record
Criminal Disclosures in Last 5 years:   I have a clean record

Compensation and Fees

Fee Structure:   Fee-Based
Minimum Portfolio Size for New Managed Accounts:   $250,000
Compensation Methods:   Commissions, Based on Assets, Hourly

Board Positions

Organization:  Small Business Council  Rochester, NY
Position :  Golf Committee
Duration :  May 2013-Currently holding

Organization:  Small Business Council of Rochester
Position :  Executive Committee
Duration :  01/01/2018-Currently holding

Organization:  Small Business Council of Rochester
Position :  Business Person of the Year Celebration (Co-chair)
Duration :  01/01/2016-Currently holding


Bachelor of Science - Business, Finance  St. John Fisher College - Rochester, NY
September 2003-May 2007


Registered Representative, Securities offered throught Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC. Investment Advisor Representative, Cambridge Investment Research Advisors, Inc., A registered Investment Advisor. Cambridge and Westminster are not affiliated.

Richard Dougherty

Richard Dougherty


Richard A. Dougherty, CFP®, AIF® President

Rick is the President of Echelon Wealth Advisors, LLC. He helps clients invest their assets to accomplish various objectives. Rick continues to work diligently to lead, grow and differentiate Echelon Wealth Advisors, LLC.

After graduating from St. John Fisher College, Rick went on to earn CERTIFIED FINANCIAL PLANNER" Practitioner and Accredited Investment Fiduciary® designations. In addition, Rick holds his Series 7 and 66 FINRA licenses, as well as his Life, Accident and Health insurance certifications.

Rick is also deeply involved in the community, serving on the Executive Committee for the Small Business Council of Rochester. Rick Co-chairs their signature event, the Business Person of the Year Celebration, and serves on the Renee Tschetter Scholarship Golf Tournament Committee, and its philanthropic component, SBC Cares. Rick is also an active member of Rochester Rotary.

When hes not engaged in financial planning or helping clients, Rick enjoys spending time with his wife, two dogs, playing golf and watching Syracuse Basketball.

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My Services

Financial Planning for Individuals

As a firm, we work with individuals in all aspects of finanical planning. We will help you create a strategy that is appropriate for whatever it is you are trying to accomplish (retirement, college, family assistance, income).

Portfolio Management

We will work with clients to identify goals, timeframes and risk thresholds. This is done by completing a questionnaire and backing into the appropriate asset allocation.

Retirement Planning

We help clients answer/plan for the following: Are you on track to meet your goals? Should you be saving more/less? Do you have a strategy in place to meet your monthly cash flow needs? Do you know what your company, Social Security and Medicare benefits are and how they fit into your overall strategy? Are you aware of required minimum distributions?

My Team

Aleica Fisher Dougherty Aleica Fisher Dougherty CFP®

Alecia is a CERTIFIED FINANCIAL PLANNER" practitioner with 11 years of experience advising clients. Her practice focuses on issues of pre- and post-retirement investment management, income and estate-distribution planning for individuals and families. The CFP® designation is an imperative credential that is instrumental in her application of the comprehensive financial-planning process she uses with clients. Alecia is an alumnus of Xavier University and graduated Magna Cum Laude with a degree i ...more

Amanda McIntosh Amanda McIntosh

After earning a Bachelor of Business Administration from Nazareth College with a concentration in Economics in 2008, Amanda began her career at Lincoln Financial Advisors. This proved to be a natural follow up to her formal education in finances, dealing with day to day applications of the principles studied at Nazareth College. Additionally, Amanda continued her formal education; earning her New York State Life, Accident, and Health Insurance license, FINRA Series 7, and is currently studying f ...more

Office Hours

wiseradvisor-balck-li-img Mon. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Tue. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Wed. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Thu. 9:00 AM - 5:00 PM
wiseradvisor-balck-li-img Fri. 9:00 AM - 5:00 PM

Communities Served

Avon Bloomfield
Brockport Caledonia
Canandaigua Churchville
Clifton Springs Fairport
Farmington Henrietta
Hilton Honeoye Falls
Livonia Macedon
Marion Newark
Ontario Palmyra
Rochester Scottsville
Spencerport Victor
Walworth Webster
West Henrietta Williamson