Vetted Advisor's Table

Richard Dougherty, AIF®, CFP®
Echelon Wealth Advisors, LLC

Tel: 585-381-1861
1159 Pittsford Victor Rd
Ste 220
Pittsford, NY 14534
Echelon Wealth Advisors, LLC | Financial Advisor in Pittsford ,NY

The Art of Financial Planning

About Richard Dougherty

Richard A. Dougherty, CFP®, AIF® President

Rick is the President of Echelon Wealth Advisors, LLC. He helps clients invest their assets to accomplish various objectives. Rick continues to work diligently to lead, grow and differentiate Echelon Wealth Advisors, LLC.

After graduating from St. John Fisher College, Rick went on to earn CERTIFIED FINANCIAL PLANNER Practitioner and Accredited Investment Fiduciary® designations. In addition, Rick holds his Series 7 and 66 FINRA licenses, as well as his Life, Accident and Health insurance certifications.

Rick is also deeply involved in the community, serving on the Executive Committee for the Small Business Council of Rochester. Rick Co-chairs their signature event, the Business Person of the Year Celebration, and serves on the Renee Tschetter Scholarship Golf Tournament Committee, and its philanthropic component, SBC Cares. Rick is also an active member of Rochester Rotary.

When he's not engaged in financial planning or helping clients, Rick enjoys spending time with his wife, two dogs, playing golf and watching Syracuse Basketball.

About Echelon Wealth Advisors, LLC

At Echelon Wealth Advisor, clients interests are our priority. We know that clients entrust us with more than money; you trust us with your family's financial future. With that comes the responsibility to listen, always put your interests first, and provide you with the tools and resources to acheive your objectives.

We help our clients answer life's most important questions:

Will you have enough money to live independently for the rest of your life?

Do you understand how much retirement will cost and are you on track to meet your goals?

How do you efficiently leave your money to your family and not to the government?

We recognize there are no shortcuts in acheiving our clients objectives. By implementing consistent processes in everything we do, Echelon is committed to providing great value.

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General Information

Firm Start Year:   2003
No. of Employees:   5-9
Insurance License#:   LA1144447
Name of Broker/Dealer:   Cambridge Investment Research, Inc.
Name of Custodial Firm:   Pershing, NFS, Charles Schwab, Fidelity
Number of Years with Current Firm:   11
Work with the following types of clients:   Businesses, Investment Clubs, Individual Investors, Non-Profit Organizations
Advisory Services Provided:   Insurance Planning, Estate Planning & Trusts, Portfolio Management, Retirement Planning, 401K Rollovers, Education Funding and Planning, Financial Planning for Individuals, Tax Advice and Services, Annuities


Investment Types:   Alternative Investments, Exchange Traded Funds (ETFs), Bonds, Annuities, Insurance, Mutual Funds, Socially Responsible Investments (SRI)
Can meet clients in the following ways:   Our Office, Phone, Email, Your Office, Your Home

Qualifications & Memberships

Insurance and Annuity Licenses:   Disability, Accident, Annuity, Life, Variable Annuity, Long Term Care, Variable Life
Non-Financial Organization Memberships:   Estate Planning Council of Rochester, Small Business Council of Rochester, Rochester Rotary

Firm Information

Assets Managed by Advisor:   137,000,000

Compensation and Fees

Fee Structure:   Fee-Based
Minimum Portfolio Size for New Managed Accounts:   $250,000
Compensation Methods:   Based on Assets, Hourly, Commissions

Board Positions

Organization :   Small Business Council, Rochester, NY
Position :   Golf Committee
Duration :   May 2013-Present
Organization :   Small Business Council of Rochester
Position :   Business Person of the Year Celebration (Co-chair)
Duration :   01/01/2016-Present
Organization :   Small Business Council of Rochester
Position :   Executive Committee
Duration :   01/01/2018-Present


Bachelor of Science  - Business, Finance   St. John Fisher College  - Rochester, NY
September 2003-May 2007

Financial Services

Financial Planning for Individuals

As a firm, we work with individuals in all aspects of finanical planning. We will help you create a strategy that is appropriate for whatever it is you are trying to accomplish (retirement, college, family assistance, income).

Portfolio Management

We will work with clients to identify goals, timeframes and risk thresholds. This is done by completing a questionnaire and backing into the appropriate asset allocation.

Retirement Planning

We help clients answer/plan for the following: Are you on track to meet your goals? Should you be saving more/less? Do you have a strategy in place to meet your monthly cash flow needs? Do you know what your company, Social Security and Medicare benefits are and how they fit into your overall strategy? Are you aware of required minimum distributions?

401K Rollovers

We can assist clients with this process. It's typically a two step process. First you would have to establish an IRA with a financial firm, then request rollover documentation from your employer.

Insurance Planning

Insurance can be a very powerful tool, if uses appropriately. Based on your unique situation insurance may or may not be appropriate.


Very similiar to insurance annuities are not for everyone. Based on your unique situation would dictate whether an annuity is beneficial for you.

Estate Planning & Trusts

As a firm, we employ an estate planning attorney. We can customize a solution based on your wishes.

Tax Advice and Services

We have a very good network of CPA's that we refer to.

Education Funding and Planning

Education funding can be very scary for some people. If done appropriately this can be done in a very effective manner.

Investment Advice & Management

Clients can engage us for advice on a flat fee basis. Assets do not have to be held with our firm to do business with us.


WiserAdvisor provides referrals to financial professionals. WiserAdvisor is not a current client of advisor or advisory services. Financial professionals pay cash compensation for these referrals, which creates the incentive for WiserAdvisor to make these referrals, resulting in a conflict of interest.

Additional Detailed Disclosures



Registered Representative, Securities offered throught Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC. Investment Advisor Representative, Cambridge Investment Research Advisors, Inc., A registered Investment Advisor. Cambridge and Westminster are not affiliated.


Registered Representative:


Investment Advisor Representative:


Acknowledged fiduciary:


Compliance Disclosures in Last 5 years:

Have a clean record

Criminal Disclosures in Last 5 years:

Have a clean record

Office Hours

Mon. 9:00 AM - 5:00 PM
Tue. 9:00 AM - 5:00 PM
Wed. 9:00 AM - 5:00 PM
Thu. 9:00 AM - 5:00 PM
Fri. 9:00 AM - 5:00 PM

Communities Served

Avon Bloomfield
Brockport Caledonia
Canandaigua Churchville
Clifton Springs Fairport
Farmington Henrietta
Hilton Honeoye Falls
Livonia Macedon
Marion Newark
Ontario Palmyra
Rochester Scottsville
Spencerport Victor
Walworth Webster
West Henrietta Williamson